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The company is one of the world's leaders in the field of digital entertainment. The firm offers its customers access to the best sports content, casino games, and a poker room.
The Austrian firm was founded in 1997. An ambitious start-up with a staff of 12 people almost instantly gained a permanent audience — after a year of operation, the bookmaker's turnover exceeded 55 million euros.
The merger of Bwin Interactive Entertainment AG with PartyGaming PLC in 2011 became one of the milestones for the brand. The result of the merger was a rebranding and a significant expansion of working capacities. The company started working under the name of Bwin.Party Digital Entertainment.
After that important step, the specialisation of the enterprise also expanded: now it sells the sportsbook software, offers casino games and a poker room (after merging with the Gioco Digital Italian operator), and develops proprietary gambling solutions.
The betting software is licensed by the 2 largest industry regulators, the Gambling Commissions of the UK and Gibraltar. Moreover, shares of the holding are listed on the London Stock Exchange.
The company is actively engaged in sponsorship. Its partners are:
Today, the software on the Bwin resource is known to almost every gambler. The platform’s outreach is more than 1 million users.
In addition to traditional football, basketball, and hockey, the bookmaker’s catalogue includes such exotic disciplines as:
Despite the extensive set of products, a key place is given to 2 disciplines:
At the same time, 3 more disciplines also stand out among others:
The average margin in the system is 6% (a pre-match format). In the live section, gamblers are offered the average odds of 7–9%.
The range of Bwin quotes based on the type of sports | |
Football | For top matches, the brand’s betting software generates odds of 5–7%. Less popular events have values of 7–8%. Bids on the outcome of insignificant competitions are accepted with the odds of 10% and more |
Hockey | In terms of the ratio of quotes, the middle leagues compete with the top events in the NHL and KHL formats. The average value for all bets in the section is 6–7% |
Tennis | This category attracts users with a small margin of 6–8% (depending on the outcome of the competition). For ITF tournaments, a different tariff system with quotes within the limits of 10% is provided |
Basketball | The sportsbook software on the Bwin portal offers a single margin for all NBA tournaments (4.5%). For bets on the matches in European leagues, a range of 4.5 to 6% is provided. The margin for Asian and European basketball is slightly higher: the odds for the wagers are 7% |
Martial arts | The average value for ranking tournaments in the section is 8–10% |
The company was one of the first digital operators to implement live betting software into its system (in 2007).
Distinctive characteristics of the section:
The brand can boast of a well-thought-out eSports sector, thanks to which it can provide users with access to the most popular disciplines, such as Dota 2, Counter-Strike, League of Legends, etc.
Features of the section:
The section contains more than 500 titles with a convenient search system and adaptive filters. Besides, gamblers can save favourite positions in a personal calendar of events.
The casino software from the Bwin bookmaker offers the following categories of entertainment:
The Austrian bookmaker actively cooperates with such industry leaders as Playtech and Evolution Gaming.
Casino visitors are offered the following games:
The bookmaker’s poker software combines the best solutions for the fans of Texas Hold'em and Omaha. The platform pleases users with a convenient, intuitive interface and a large number of exclusive services, including:
A distinctive feature of the bookmaker is the absence of a traditional welcome bonus. Instead, clients of the company are offered:
Bwin also presents a variety of proprietary promotions designed to enhance the participation of casual and serious competitors.
Standout offerings are the following:
The company's new development is the Express Bestseller service. This is an instant combined bet on the top 5 events.
Another convenient service is personal notifications. Registered gamblers who agree to the e-mail newsletter will receive notifications of all changes in quotes for the selected event.
The brand cares about its customers and offers a wide range of information materials. Its catalogue includes step-by-step strategies for long-term games, a convenient bank planning program, and much more.
Registered members of the system are invited to take a special test (developed by WHO) to detect a psychological tendency to gambling addiction.
The service provider has developed a comprehensive approach to healthy engagement, prioritising safe practices and addressing potential risks. The company introduces the Changing for the Bettor strategy. It allowed Bwin to implement key measures to prevent gambling-related harm and support people who have already been influenced by the issue.
Bwin’s strategy is built around the core pillars of safe wagering:
Bwin upholds the principles of gambling equity through rigorous system audits and external verification. Some software components utilise Random Number Generator technology. Others require regular Return to Player calculations to maintain fairness across the content. Independent test labs perform monthly audits on game data and compare actual results with theoretical probabilities. These reports cover poker, blackjack, and other entertainment solutions. Adherence to strict auditing procedures lets the software supplier ensure that punters and operators can trust the fairness of outcomes.
Bwin also employs stringent security measures to protect accounts. The platform uses 256-bit SSL encryption, multiple firewalls, and early-warning systems to detect unusual betting activity. The main task is to prevent fraud and manipulation. In addition, Bwin provides software to run rigorous identity verification processes. Such a strategy excludes minors from accessing betting services and helps adhere to age restrictions.
Partnership with Bwin presents operators with resilient software support. As a result, platform owners can provide their clients with a safe, transparent, and enjoyable pastime. Bwin’s strong commitment to player protection and cutting-edge security solutions created an environment full of trust and sustainable, interactive habits. On top of that, operators who opt for Bwin’s responsibility-compliant platform elevate their reputation and long-term user satisfaction.
The brand’s software is a guarantee of quality, excellent technical characteristics, and a wide range of exclusive services. Cooperation with one of the largest and most reputable companies gives investors the following benefits:
From us, it is possible to order separate software components and full-fledged turnkey online platforms. We are glad to offer our clients ready-made content from reputable suppliers and create exclusive solutions based on your sketches.
Downloadable apps, financial agents, social games, eSports betting, tournaments — the best products in the market are available to you.
For all questions, please contact our managers.
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