Download the Business Plan of a Betting Shop: the Best Offer From Bett-Market

When you decide to establish a business, first of all, it is necessary to draft a detailed business plan. This advice can be useful for any sphere of action, including the organisation of successful betting projects.

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Business Plan of the Turnkey Betting Location: Advantages

This service is an excellent way to marshal information on a startup and resources of an entrepreneur and understand how much it costs to launch a betting project from scratch. A sports betting business plan is a written guide to flawless elaboration. The ready-made document fixes all expenditures of the operator at each stage of the project organisation. A detailed description of expenses, prospects, income, and other data will significantly increase the chances of establishing a successful business.

Bett-Market offers its clients to purchase an online betting shop created by experienced analysts, financial experts, and lawyers. The sport betting business plan will become a manual to a smooth foundation of the platform. The document takes into account the specifics of local legislation and the rules of regulated markets. Contact our manager to learn more details.

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Description of the Startup: the Structure

A ready-made business plan for a casino, bookmaker’s office or a lottery company includes several mandatory sections. Let us consider them in more detail:

The approximate volume of the document must be 50–80 pages, including detailed graphs, diagrams, and calculations. This cannot be done independently. To simplify the task, Bett-Market offers you to download the business plan of a casino or a bookmaker's office, which can be found on our website.

How Much Does it Cost to Establish a Betting Business?

To create gaming sites, sports betting platforms or land-based betting locations, potential operators must raise an impressive sum of money. Its size depends on the chosen organisational mode:

Independent Creation of a Betting Startup

Any business plan of a bookmaker’s office includes a detailed list of expenses associated with the project implementation. Costs are determined by norms of the law and the fiscal policy of the jurisdiction where the operator is planning to provide his services.

Let us consider the approximate expenses in 2 countries of the former CIS:

1. Russia. Only those businessmen who have registered a limited liability company can create a casino website or a betting platform. The cost of opening an LLC is 10 thousand rubles. Entrepreneurs need to confirm the authorised capital (100 million rubles), the minimum bank guarantee (500 million rubles), and assets (1 billion rubles). This money will allow you to purchase a sportsbook project, certified equipment, and decent software.
2. Ukraine. The cost of a bookmaker's licence for land-based and online betting locations is 30 thousand hryvnias in minimum wages. As in the Russian market, to work in the Ukrainian jurisdiction, operators need to have an authorised capital (30 million hryvnias). These funds cannot be spent on operating activities, so the purchase of equipment (terminals, cash registers, servers) and software requires additional financial investment.

Implementation of a Project Under a Franchise Agreement

Although the development of a bookmaker’s office in Ukraine and Russia is profitable, it still requires significant input. Only big investors can afford such costs while beginning entrepreneurs choose to cooperate with a parent company under a franchise agreement.

The franchisor ― the holder of the B2B licence ― enters the new legal entity into its own operating authorisation.

The parent company is responsible for:

• branding and creation of a betting website;
• export of the line of events with an automatic update of the odds;
• integration of the game content from other providers;
• promotional marketing of the gambling establishment.

The business plan of the betting shop contains comprehensive information on the cost of the franchise. The bottom-line price depends on the financial policy of a particular franchisor and cannot be changed during the contract validity period.

When buying a turnkey bookmaker’s office under a franchise, operators should make the following payments:

• franchise fee (the price of the registration of a new company under an already existing licence);
• the cost of the franchise (money that is paid for the equipment, rental of premises, installation of software);
• royalty fee (percentage of the turnover or the net profit that is paid to the franchisor every month).

How Much Do Bookmakers Earn

A ready-made business plan contains a whole section devoted to the issues of profitability and the payback period. These are the main criteria that investors consider when they choose a project.

A correctly drafted business plan includes a step-by-step calculation of the following indicators:

1. Cash Flow ― distribution and cycle of money, including all potential operating costs and revenues (for 3–5 years).
2. NPV (a current value of the betting project). This indicator takes into account external factors of influence (inflation, increase in revenues of the population).
3. IRR (internal rate of return) ― the minimum amount of dividends (in percentage and currency) that is necessary for the compliance with the planned profitability.

The size of the margin determines the bookmaker’s profit. As a rule, its percentage depends on the format of bets (pre-match, live) and the type of sports. The average figure for Russia is 9–10%.

Operators do not just accept bets, they also earn good money on advertising services, provision of casino games, and cooperation with affiliates. It is also important to indicate this information in the description of a startup.

The Main Things About the Documentation for the Opening of a Betting Shop

The business plan for slot machines, betting shops, lottery platforms, and casinos defines the basic working principles of the operator, allowing him to calculate costs and predict the company's profit.

• A good business plan for a bookmaker’s office consists of several sections: introduction, marketing, commercial and organisational blocks, requirements for registering a legal entity, and conclusion.
• The financial section contains comprehensive information on the cost of launching the project and the expected profit margins. The amount of investment directly depends on whether the entrepreneur creates a betting shop on his own or uses the services of a franchisor.
• Description of the startup is necessary to attract big investors. They are interested in payback periods and profit margins. Such parameters as Cash Flow, NPV, and IRR are also calculated.

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Launch a successful project already today! Our contacts:

• e-mail: manager@bett-market.com
• Skype: bett.market
• Telegram: @bettmarket
• the feedback form.

Author Elliot Clark