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The Brazilian betting market generates huge revenues for online operators thanks to the large number of clients.

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Benefits of Opening a sports betting business in Brazil

Large Flow of Clients

Enter the market with the largest number of potential players in the world and reach a broad target audience

Public Interest in Sports

Inspire Brazilian users to bet online on their favourite soccer teams with your bookmaker website

Cryptocurrency Tools

Make the gameplay as safe and confidential as possible using the capabilities of cryptocurrencies

Mobile Online Gambling

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Where to Buy Sweepstakes Software in Brazil?

The Brazilian gaming market has long existed in the underground segment. Today, the situation has changed dramatically. Last year, the local government supported a law authorizing the activities of ground-based and virtual gambling establishments in the country. That is why the subject of buying sweepstakes software in Brazil is very relevant now.

Bett-Market has been operating in different countries for many years. We are ready to help you open your project in Brazil and in other states. Familiarize yourself with the history of the Brazilian betting market and evaluate the current prospects. This review will simplify the process of searching for sweepstakes software providers in Brazil.

Development of Land-Based Betting in Brazil

Land-based betting in Brazil

The gambling industry of this country has faced many difficulties. Many members of the public have long sought the legalization of gambling. In 2019, the government considered the requests of local businessmen and members of public organizations and decided to allow the betting activities. The issue of legalization of the gaming industry was incredibly relevant for several reasons.

High crime rate

The emergence of illegal sweepstakes software in Brazil provoked the interest of criminals in this business area. Underground bookmakers appeared throughout the country. Their owners were closely connected with the criminal world. They did not pay taxes and put their customers at great risk

Popularization of sports

It is no secret that Brazilians are big football fans. Besides, local residents are interested in other sports quite actively. That is why the decision to buy betting shop software in Brazil can become the beginning of your profitable business

Large population

Brazil ranks fifth in terms of population in the world. Many local residents are young people who are interested in the world of sports and gambling. It is worth noting that the fact that some large states prohibit gambling activities on their territory (for example, China or USA) plays into the hands of sweepstakes software providers in Brazil

Brazilians have always been great gambling enthusiasts. Before the Second World War, many betting halls were located on the territory of the state. However, after the war ended, the government banned gambling business. Since that time, the betting industry has long been in the shadow segment. The legalization of ground-based and virtual establishments will help novice businessmen receive legal income. At the same time, the state will get a significant profit too, which will be spent on the development of culture and sports in the country.

Situation with the Audience in the Country

The biggest region in Latin America (by scale and population) and one of the largest in the world, Brazil is among the most sought-after destinations for operators. The popularity of casino and bookmaker entertainment provides entrepreneurs with the choice of what project to start.

The appeal of the area is underlined by the key peculiarities of the public:

  • The solvent audience in Brazil is abundant: the average salary is $550 monthly. It means that both regular punters and high-rollers are present.
  • Portuguese is the primary language for communication and information perception. Yet, locals are familiar with English quite well.
  • Technological advancement is also on a high level: internet penetration is at 77%, and the usage of smartphones is around 70%.
  • People are closely acquainted with Google and social networks, so online advertising is highly efficient in the area.
  • The audience in Brazil is appealed by regular bonuses, discounts, and promos. The user attraction focuses on an informational approach, highlighting past big wins.

While sports betting is the primary entertainment in the country, online casinos are also incredibly popular. Though an operator can not obtain an official gaming licence from authorities, Brazilians gladly access offshore platforms.

To maximise the performance of an online project, a manager should focus on the portrait of an average local punter:

  1. Mobile participation. The majority of gamblers (79%) use their smartphones to access casino sites and apps.
  2. Wide assortment. There are no particularly preferred activities, though slots, roulette, blackjack, and different card games feature the highest participation.
  3. Unique entertainment. At the same time, one exclusive activity stands out from others — Jogo do Bicho is the top sweepstakes variation in the area.

Another huge distinction of a Brazilian punter is the appeal to cybersports. Such video games as The League of Legends, Overwatch, Valorant, and similar titles are not only played widely in the country. People also regularly watch streams and tournaments dedicated to these activities.

As a result, eSports betting is a huge deal in Brazil. The volume of wagering cannot be yet compared with football popularity, but the young audience fancies video games a lot.

Keeping in mind the peculiarities of locals, Bett-Market offers professional assistance in developing an individual approach to the Brazilian public. Order our turnkey casino and sportsbook platform elaboration and pave your way to successful gambling operation under experienced guidance.

Payments and Financial Nuances

Regardless of whether you build a land-based or an online project, the majority of depositing and withdrawals will be conducted via cashless means. The Brazilian environment is very specific in this direction.

Top e-commerce payment methods in the country:

  • national credit cards — 56%;
  • e-wallets — 12%;
  • online vouchers — 10%;
  • international credit cards — 9%;
  • bank transfers — 6%;
  • others — 7%.

While credit cards occupy a fair share of the market, players cannot deposit to casinos and betting establishments with this method by law. That is why the majority utilises dollar e-wallets (local real currency is acceptable as well). Modern crypto payments are also quite popular among punters. Youngsters have quickly adopted the Bitcoin trend and already use their digital assets in online purchases, including gambling depositing.

To see the prospects of the entertainment sector in the country, it is beneficial to have a look at the GGR estimates made by independent specialists at RevenueLab:

  • 2021 — less than $100 million;
  • 2022 — $220 million;
  • 2023 (est.) — $600 million;
  • 2024 (est.) — $900 million;
  • 2025 (est.) — $1.1 billion;
  • 2026 (est.) — $1.3 billion.

The revenue growth is forecast to be incredibly fast, overcoming the Colombian industry (the first officially legalised in 2016) by 2024. That is why operators are highly interested in directing their investments in the country now. Order professional elaboration of casino and betting businesses in the region and become an owner of an up-to-date gambling project in a promising area in just a few weeks.

Advantages of Betting Kiosks in Brazil

Betting kiosks in Brazil: advantages

As already mentioned, land-based betting in Brazil for a long time existed only in underground establishments. It is noteworthy that virtual gaming resources were also banned in the state. Nevertheless, local residents used many foreign websites very actively.

Undoubtedly, online betting is much more popular than land-based betting kiosks in Brazil. However, do not underestimate this type of gambling. It has several undeniable advantages that will benefit the operator.

  1. Broad potential audience. Given the fact that Brazil is a densely populated country, it can be argued that ground-based establishments can attract a lot of players. You must agree, not all residents of the state are active Internet users. For example, many older people use their smartphones solely for communication purposes. Ground-based establishments are suitable for both young and senior gamblers.
  2. The unique atmosphere of a ground-based establishment. Many players prefer land-based bookmakers because of their special atmosphere and the feeling of excitement during the game. Gamblers like to spend time in such clubs, communicating with real people. That is why betting shop software in Brazil does not lose its relevance.
  3. Instant payouts. In the case of online resources, players often have to wait for their money for several days (or even weeks). At betting kiosks, most financial transactions are carried out using cash. Having made a winning bet, the player will receive his or her prize immediately.
  4. Minimum advertising costs. Of course, the land-based business needs good promotion. Nevertheless, you do not have to spend a lot on advertising, because the convenient location of your establishment and a bright sign will help you attract many customers.
  5. The presence of guarantees from the operator. This aspect is of great importance to many gamblers. The fact is that many scammers are working on the Internet. The presence of a licence and other permits is a guarantee of the bookmaker’s safety and legality.

Where to Find Good Betting Software in Brazil?

Many novice businessmen are interested in where to find betting shop software in Brazil. Many manufacturers propose lots of attractive offers for sale. However, it is essential to choose a really experienced and reliable developer. Remember, bookmaker software must meet some basic requirements:

  • high-quality products;
  • the excellent reputation of the provider;
  • reliable security system;
  • the smooth operation of payment systems.

Bett-Market works with well-known vendors of gambling and betting software for land-based establishments from around the world. We have many years of experience. Positive feedback from our customers is the best evidence of the effectiveness of our services.

We are the official partners of bet365 software in Brazil. In addition, we cooperate with other famous companies. Our experts will help you find good providers, rent premises, connect and adjust payment systems and ensure a high level of security for your betting kiosk.

The Main Things About Launching a Gambling Project in the Country

Betting software in Brazil: key notions

New markets are only risky for operators if no information and estimates about them are available. Brazil is one of the most investigated regions due to its quick technological development, large population, and solvent audience.

It is beneficial to launch a casino or a bookmaker’s project in the state for the following reasons:

  • High average salaries, quick internet and smartphone penetration, and straightforward advertising make up everything that is necessary for an efficient gambling business to start.
  • Casino activities are widely accessed, but betting is a primary entertainment, especially with the recent development of eSports wagering.
  • Payment peculiarities in Brazil prevent gamblers from using credit cards for deposits and withdrawals, yet e-wallets and cryptocurrency are great substitutions for online and retail sectors.
  • Financial estimates about the gross gaming revenue of the local sphere are particularly positive — by 2024, the Brazilian gambling niche will surpass Colombian, which is currently the biggest in South America.
  • Land-based betting in the country has been developing incredibly well since the official regulation of the direction in 2019.
  • The colossal popularity of football and other sports disciplines contributes the most to the fast progress of the official betting niche and is estimated to gain even more enthusiasts with time.

The possibility of setting up a lucrative gambling project in Brazil has never been so easy. Bett-Market offers a wide range of services, from software and licensing to advertising campaign development. Our experienced specialists will take care of everything you might be interested in.

Order our turnkey solution for a complete project creation from scratch.

If you want to start your own business in the field of land-based betting in Brazil, contact our manager and get answers to all your questions.

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