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In 2016, the company was rebranded due to the merger between Ladbrokes and Gala Coral Group. In 2018, another important reunion took place: this time, with a well-known developer of betting platforms — GVC Group Holdings.
These mergers had a positive impact on the company's image and its gambling solutions. Ladbrokes has retained its well-thought-out website and excellent event line with instant updates of the odds. Cooperation with GVC has made the vendor’s software more reliable and secure and significantly improved system performance.
The firm is considered the oldest betting brand in the world (it was founded in 1886 in England) and is currently represented in 25 countries.
The provider serves gamblers from the UK, Ireland, Belgium, Spain, France, Poland, Argentina, and the Netherlands, and as a result of several successful mergers, the software has also become available to the residents of Australia, New Zealand, and South Africa.
The company is a leader in many segments related to the gambling industry. Thus, the supplier was the first to:
Websites and mobile platforms of the brand operate under different domain names, keeping with the laws of the 2 countries since the bookmaker holds the following licences:
The company is a permanent member of IBAS (International Association of Bookmakers).
The Ladbrokes software works based on the GVC platform. The provider uses robotic process automation, thus improving the technical parameters of its product.
A turnkey solution from the bookmaker has the following advantages:
In 2018, the manufacturer presented an updated mobile platform that can be launched without problems on iOS and Android operating systems.
Characteristics of the mobile software include:
The fast development of smartphone technologies resulted in the creation of a convenient application for iOS and Android. While the mobile version of a site is still widely used, Ladbrokes allows operators to deliver their software on dedicated programs.
Most notable application features:
One of the notable nuances of Ladbrokes mobile software is a constant stream of attractive offers. They are usually depicted on the main screen to incentivise punters to get acquainted specifically with these propositions.
The visuals are designed in a trendy, minimalistic style. No sharp and overly colourful details guarantee that punters will not be averted from using the application. The platform’s navigation is straightforward, with available filters and sorting options.
For iGaming enthusiasts, Ladbrokes also offers casino entertainment solutions. They can be integrated with an application environment with simple transitions in just a few clicks.
Payment possibilities are not limited or changed in comparison to desktop software. All available options of local systems can be easily integrated with the application as an operator desires.
Livestreaming is another considerable advantage of working with Ladbrokes software. Punters can turn a device in a landscape mode and enjoy broadcasts of their favourite events. All statistics and possible game bets are available in this format as well.
The company independently forms the list of matches, offering only the most relevant and valuable options for clients. The percentage of margin depends on the format of the bet (the provider works with both pre-match versions and the In play line) but, in general, it does not exceed 13.5%.
Additional features of the Ladbrokes betting software:
The developer also presents special solutions for additional interaction:
The feature offers dedicated tools for horse betting lovers. Users can access the latest form guides, live race streaming, and detailed insights directly within the platform. Exclusive odds boosts and promotions consider the preferences of racing bettors specifically.
The tool lets punters follow all live wagers in one place. Users can manage their predictions, check odds fluctuations, and receive real-time updates on potential returns. This helpful solution enhances engagement, particularly for in-play betting, as it gives complete control over wagers.
Ladbrokes betting software provides several interesting options designed to improve the user experience. To get access to customer service, players need to join The Grid Card system.
This option has several useful features:
Get A Price | It is used for the independent creation of bets by combining already existing markets or coming up with unique versions |
Odds Exchange | The Ladbrokes software allows you to track the wagers of other users and place bets against them. The company processes each set of odds and takes a percentage in the form of a bookmaker's margin |
Cash Out | The feature of early withdrawal allows players to cancel their bids before the end of the match. Customers can refuse a lost bet and save some money or minimise the risk of loss if the outcome is successful |
Odds Boost | The ability to increase the size of an initial bet by several times in order to get more in the end. The chances of losing also increase, forcing gamblers to carefully think through each next move |
Insurance of express bets | The Ladbrokes sportsbook software includes combined bets on 5 outcomes. Users can insure one or more pairs in order to minimise financial losses. The percentage of insurance and the amount of compensation depend on the selected discipline and wagering format |
BOG | Users can activate it and get the best odds. The service checks hundreds of bids to offer gamblers the most profitable options |
Relevant analytics | The system processes hundreds of recent interviews, expert commentaries, published statistics, and other types of information |
We guarantee that your work on the market will be stable and profitable due to the use of such certified betting products as turnkey websites, payment modules, referral programs, and other components that are necessary for fast business scaling.
With us, you can become the most successful bookmaker in the industry.
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