Sports betting is one of the most dynamic areas in the gambling industry. It attracts millions of customers from all over the world annually. At the same time, the sector is characterised by increased competition. Therefore, operators need to purchase high-quality software with wide functionality to surprise users.
Bett-Market offers its customers UltraPlay’s betting software. This is a great solution for starting a bookmaker business from scratch.
Bett-Market’s clients receive comprehensive service, support at all stages of cooperation, a loyal pricing policy, and other benefits for earning decent money in the iGaming business.
The software for betting shops UltraPlay and other solutions from this company have received prestigious awards from the Baltic and Scandinavian Gaming Awards, as well as 5 Star iGaming.
The firm is active in the international market. This is due to the conclusion of beneficial agreements with popular gambling providers. At the beginning of 2020, the developer signed a cooperation deal with AE Group, the leading provider of gambling products in the Asian region.
The joint work strengthened the provider's presence in Southeast Asia. It brought the UltraPlay betting software to the top ten most popular solutions for businessmen.
Previously, similar agreements were signed with SunLoto, Betinvest, Golden Race, and some other significant brands.
Mario Ovtcharov, the company’s CEO, notes that the essence of the program components is:
A complex mix of interaction between artificial intelligence technologies and real traders. Professionals make key decisions, while AI ensures the prompt generation and processing of bookmaker bets.
The company has its analytical department responsible for creating original event lines. The provider focuses on a reasonable balance between a player's chances and an operator's profit. These indicators are determined by the size of the margin.
The multifunctional software for bookmakers UltraPlay supports:
more than 50 athletic disciplines, including competitions at the international, regional and national levels;
over 2,000 events, including football, hockey, basketball, as well as key tournaments in tennis, skiing, figure skating, etc.;
above 30k competitions per month in a live format with instant updates of wagers during matches and broadcasts of top events (mainly football, but the provider plans to add other types requested by the audience);
over 12 thousand events related to the eSports market every month (in the eSports category, events are presented in live and pre-match formats);
a different approach to the formation of event lines, including European and Asian handicaps, Head to Head rounds, bets in the Top 3 format, wagers on the difference between conceded and scored goals, etc.;
adjustable margin in (5–13%) depending on the athletic discipline and betting format (live or pre-match);
additional prizes and draws, including progressive jackpots, points for registration, and weekly sweepstakes.
You can order the software for betting UltraPlay along with the well-thought-out ODDS.GG platform. The company offers an extensive entertainment package related to eSports betting.
Brief description of the solution:
Global market coverage. The system supports 34 games, including such popular options as CS: GO, League of Legends, and Dota 2. The list of available offers also contains Overwatch, StarCraft II, King of Glory, PUBG, and many other entertainment solutions. In addition, all top eSports events and international series are accompanied by Full HD broadcasts.
Cross-platform work. The software for bookmakers UltraPlay is adapted for use on mobile devices. It supports popular operating systems. To start playing, gamblers need to download an app or open a betting website in a browser.
Support for various payment methods. Besides traditional fiat monetary units, gamblers can bet in cryptocurrency. This is a great opportunity to interest the target audience aged 18–35 and attract them to a bookmaker platform.
Regular updates. The sportsbook software and the ODDS.GG system are the priority products of the company. This explains their constant improvement and regular new releases. Operators who are the vendor’s partners receive all updates free of charge. The reinstallation process is automatic. It does not affect the program code.
It is possible to connect the bookmaker software along with online casino solutions. The provider does not develop entertainment content. However, it cooperates with many well-known manufacturers.
The gambling products are presented in three categories:
Virtual sports. This group includes high-quality 3D games from the industry's top brand Golden Race. The vendor offers short draws that take place every 5 minutes. Virtual football, horse and dog racing with detailed graphics and simulations of real competitions are available to users.
Slot machines. The company supplies one-armed bandits from Habanero, Microgaming, iSoftBet, and other well-known providers. The collection includes games with different plots, mathematics, and bonus programs. Gamblers can participate in campaigns with solid prize pools from UltraPlay’s partners.
Live entertainment solutions. Original table and card games from Ezugi and Evolution Gaming will attract a solvent audience. The content will interest people who value high-quality live content with a wide selection of side bets.
UltraPlay is a developer from Bulgaria with a non-standard approach to creating betting products for businesses.
The provider applies an integrated approach in the process of creating gambling projects. Its catalogue contains betting and eSports solutions, online casino content, and website management tools. All products are perfectly combined with each other. An operator receives a personalised solution.
Cooperation with the vendor is based on the White Label scheme. Its key advantage is licensed software for betting UltraPlay with support for popular payment systems.
The organisational structure of the studio includes a special trading department. It is engaged in the creation of original betting lines with good pairs and adjustable margins.