Betting Software UltraPlay: Multitasking Bookmaker Products

Sports betting is one of the most dynamic areas in the gambling industry. It attracts millions of customers from all over the world annually. At the same time, the sector is characterised by increased competition. Therefore, operators need to purchase high-quality software with wide functionality to surprise users.

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Bett-Market’s clients receive comprehensive service, support at all stages of cooperation, a loyal pricing policy, and other benefits for earning decent money in the iGaming business.

Brief Information about the Content Creator

UltraPlay is a modern technology company founded in 2010 in Bulgaria. The manufacturer offers a broad range of solutions for organising a full-cycle business in the field of gambling.

The company has had a few notable milestones:

• 2010. UltraPlay was established and marked its entry into the online gambling software industry.
• 2011. The team launched its first sports betting platform with advanced solutions for operators.
• 2012. The brand introduced one of the first Bitcoin casinos, taking a huge step towards dominance in cryptocurrency gambling.
• 2013. UltraPlay released the second generation of its betting platform with enhanced features.
• 2014. The studio became the first provider to offer live wagering on eSports events.
• 2016. The content creator successfully entered the Asian gaming market with further expansion of its global presence.
• 2017. ODDS.GG eSports betting solution goes on the international arena and substantially enhances the provider’s assortment.
• 2018. The studio launched a hybrid live model that combines automated and manual trading.
• 2019. UltraPlay was recognised as an award-winning eSports B2B supplier, increasing its reward collection to 11 titles.
• 2020. The brand received the ICE Landmark for 10 years of excellence in the market.
• 2021. The company won the IGA Esports Betting Software Award for the second consecutive year. Also, the supplier joined ODDS Group and integrated services within the larger organisation.
• 2023. UltraPlay entered the Latin American market with plans to adapt to the lucrative operational area.

The developer provides a package of innovative entertainment content with event lines. Besides, it offers balanced administration systems with built-in services for processing payments.

What Does the Supplier Offer?

Today, the iGaming sphere representatives can buy:

• the software for betting shops UltraPlay;
• the program components for working in the eSports market;
• the platform for organising an online casino with installed gaming content from top providers;
• the system for processing transactions in cryptocurrency.

All systems and platforms are perfectly combined. That is why a customer can create an individual and high-quality gambling project.

International Recognition

The software for betting shops UltraPlay and other solutions from this company have received prestigious awards from the Baltic and Scandinavian Gaming Awards, as well as 5 Star iGaming.

The firm is active in the international market. This is due to the conclusion of beneficial agreements with popular gambling providers. At the beginning of 2020, the developer signed a cooperation deal with AE Group, the leading provider of gambling products in the Asian region.

The joint work strengthened the provider's presence in Southeast Asia. It brought the UltraPlay betting software to the top ten most popular solutions for businessmen.

Previously, similar agreements were signed with SunLoto, Betinvest, Golden Race, and some other significant brands.

Legitimacy and Certification

UltraPlay’s commitment to integrity, security, and operational excellence is proven by multiple independent audits and check-ups. As a leading iGaming provider, the company adheres to various standards that ensure regulatory compliance and maintain high-quality requirements.

GLI (Gaming Labs International) certification affirms the fairness and reliability of the brand’s systems. This auditor is recognised worldwide, reassuring operators and players that UltraPlay’s offerings meet stringent industry norms.

In addition, the Bulgarian Institute of Metrology certification underlines the studio’s dedication to accuracy and standardisation. As Bulgaria's national authority, BIM supports measurement precision and reliability in UltraPlay’s systems, instilling trust across domestic and international markets.

The brand also holds ISO 27001 certification, an essential standard in information security management. The document assures operators that the studio’s platform safeguards sensitive data with an emphasis on confidentiality and availability across its services.

Furthermore, UltraPlay’s ISO 9001 certification for quality management highlights its dedication to consistent efficiency and customer satisfaction. This standard reflects the studio’s process-driven approach and ensures continuous improvement and an excellent reputation as a trusted provider.

Fruitful Cooperation Based on the White Label Scheme

Operators can buy the betting software UltraPlay and other offers from the vendor under the White Label program.

A customer receives:

Licensed software	When ordering the software for bookmakers UltraPlay, a client receives permission documents from Alderney, Malta, the Isle of Man, as well as Curacao, the jurisdiction with preferential taxation. The provider offers a licensed product. It helps enterprisers to launch betting projects or scale existing businesses much easier
Personal settings and tools	The company considers the legal subtleties and nuances of legislation in key regions. It provides an operator with the most balanced gambling solutions
Customisable payment gateways	There is no need to conclude agreements with payment providers. The most common services are already included in the UltraPlay betting software. The supplier works closely with Visa, MasterCard, Neteller, and other popular payment systems
Good performance	The program components are based on a multi-layer microservices architecture with the use of industry-leading IT tools and systems. The software can be hosted on the company's servers located in the jurisdiction chosen by an operator. In practice, all these features ensure maximum performance and uninterrupted work of programs with large volumes of online traffic
Affiliate service NetRefer	The software includes a system for productive cooperation with affiliates. The service automates business processes (signing contracts, calculating traffic, determining commissions, etc.) related to affiliates

The Reasons to Buy the Betting Software UltraPlay: The Event Line’s Specifics

Mario Ovtcharov, the company’s CEO, notes that the essence of the program components is:

A complex mix of interaction between artificial intelligence technologies and real traders. Professionals make key decisions, while AI ensures the prompt generation and processing of bookmaker bets.

The company has its analytical department responsible for creating original event lines. The provider focuses on a reasonable balance between a player's chances and an operator's profit. These indicators are determined by the size of the margin.

The multifunctional software for bookmakers UltraPlay supports:

• more than 50 athletic disciplines, including competitions at the international, regional and national levels;
• over 2,000 events, including football, hockey, basketball, as well as key tournaments in tennis, skiing, figure skating, etc.;
• above 30k competitions per month in a live format with instant updates of wagers during matches and broadcasts of top events (mainly football, but the provider plans to add other types requested by the audience);
• over 12 thousand events related to the eSports market every month (in the eSports category, events are presented in live and pre-match formats);
• a different approach to the formation of event lines, including European and Asian handicaps, Head to Head rounds, bets in the Top 3 format, wagers on the difference between conceded and scored goals, etc.;
• adjustable margin in (5–13%) depending on the athletic discipline and betting format (live or pre-match);
• additional prizes and draws, including progressive jackpots, points for registration, and weekly sweepstakes.

Universal Solution for eSports Betting

You can order the software for betting UltraPlay along with the well-thought-out ODDS.GG platform. The company offers an extensive entertainment package related to eSports betting.

Brief description of the solution:

1. Global market coverage. The system supports 34 games, including such popular options as CS: GO, League of Legends, and Dota 2. The list of available offers also contains Overwatch, StarCraft II, King of Glory, PUBG, and many other entertainment solutions. In addition, all top eSports events and international series are accompanied by Full HD broadcasts.
2. Cross-platform work. The software for bookmakers UltraPlay is adapted for use on mobile devices. It supports popular operating systems. To start playing, gamblers need to download an app or open a betting website in a browser.
3. Support for various payment methods. Besides traditional fiat monetary units, gamblers can bet in cryptocurrency. This is a great opportunity to interest the target audience aged 18–35 and attract them to a bookmaker platform.
4. Regular updates. The sportsbook software and the ODDS.GG system are the priority products of the company. This explains their constant improvement and regular new releases. Operators who are the vendor’s partners receive all updates free of charge. The reinstallation process is automatic. It does not affect the program code.

Interesting Gambling Platform

It is possible to connect the bookmaker software along with online casino solutions. The provider does not develop entertainment content. However, it cooperates with many well-known manufacturers.

The gambling products are presented in three categories:

1. Virtual sports. This group includes high-quality 3D games from the industry's top brand Golden Race. The vendor offers short draws that take place every 5 minutes. Virtual football, horse and dog racing with detailed graphics and simulations of real competitions are available to users.
2. Slot machines. The company supplies one-armed bandits from Habanero, Microgaming, iSoftBet, and other well-known providers. The collection includes games with different plots, mathematics, and bonus programs. Gamblers can participate in campaigns with solid prize pools from UltraPlay’s partners.
3. Live entertainment solutions. Original table and card games from Ezugi and Evolution Gaming will attract a solvent audience. The content will interest people who value high-quality live content with a wide selection of side bets.

Crypto Casino Solution

UltraPlay presents Blockchain-based platform development that seamlessly merges decentralised technology with online gaming. The solution provides unparalleled anonymity, security, and clarity, which is critical in many environments.

UltraPlay’s platform leverages the Blockchain environment with tokens like Bitcoin, Ethereum, Litecoin, Dogecoin, Tether, and others. Casinos based on this technology facilitate provably fair gaming. This means that the integrity and fairness of each title can be independently verified.

Key features of UltraPlay’s crypto solution:

1. Diverse token possibilities. The platform can work with a dozen of cryptocurrencies. This extensive support allows players to choose their preferred digital token. The variety enhances inclusivity and broadens the potential user base.
2. Comprehensive functionality. Operators get to benefit from a player management system and detailed reporting capabilities on top of crypto processing programs. The platform is also equipped with built-in analytics and risk management tools.
3. White Label advantage. UltraPlay offers a casino licence on leasing conditions. Operators get to establish an entirely trustworthy brand without the need for a master permit. Per the agreement, a new platform owner receives dedicated hosting, technical support, and management assistance.
4. Innovative possibilities. The solution includes advanced offerings such as event streaming, anti-fraud measures, comprehensive player support, and financial management tools. Besides, an in-game currency conversion feature transforms a player’s crypto balance for wagers in gambling solutions that do not natively support digital tokens.
5. Security. With protection as a priority, UltraPlay implements progressive mechanisms for 100% safety of user funds and all transactions. The efficient crypto processing guarantees instant deposits and streamlined payment administration.

The brand has extensive experience in the iGaming industry, so it offers expert guidance to launch or enhance Blockchain-based gambling. As cryptocurrencies continue to gain popularity, UltraPlay provides the necessary tools and insights to ensure operators stay ahead in the competitive market.

The platform easily meets the evolving demands of modern punters. It also offers a secure, diverse, and engaging gaming environment that can drive growth and success in the digital gambling landscape.

The Main Things about the Sportsbook Solutions

UltraPlay is a developer from Bulgaria with a non-standard approach to creating betting products for businesses.

• The provider applies an integrated approach in the process of creating gambling projects. Its catalogue contains betting and eSports solutions, online casino content, and website management tools. All products are perfectly combined with each other. An operator receives a personalised solution.
• All company’s content is officially certified by independent auditors like Gaming Labs International and Bulgarian Institute Metrology. The studio also adheres to ISO 27001 and 9001 standards.
• Cooperation with the vendor is based on the White Label scheme. Its key advantage is licensed software for betting UltraPlay with support for popular payment systems.
• The organisational structure of the studio includes a special trading department. It is engaged in the creation of original betting lines with good pairs and adjustable margins.
• Crypto gambling solution is an exclusive proposition of the studio that embraces the innovation of modern technologies with betting classics.

Bett-Market offers its customers the software for betting UltraPlay, as well as ready-made projects, equipment for the offline sector (cash registers, displays, consoles, etc.), marketing support, and legal consulting.

We follow the latest trends in the iGaming industry and provide our clients only with the most relevant products.

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