BlueBet Software: Launch a Successful Start-up with Bett-Market

A product offered by the Australian bookmaker is a unique digital infrastructure that provides gamblers with access to the best sports entertainment. The developer's platform combines traditional bids, bets on different types of races, games with RNG, and the ability to simply watch spectacular broadcasts without the need to register or make a deposit.

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About the Brand

The firm was founded by Michael Sullivan, the former CEO of one of the largest gambling holdings in the world, William Hill. The newly appeared company entered the market in 2015 and has become a worthy competitor to traditional English bookmakers that do not understand well the needs of the Australian audience.

One of the main characteristics of the bookmaker is that its software pleases users with a wide range of bets on horse racing because the firm is actively cooperating with the Randwick Racecourse.

The vendor’s software received all the necessary documents in several jurisdictions:

• New South Wales government licences;
• the Racing NSW certificate;
• the South Australian Gambling Code (the brand obtained a permit to work with the audience in this region).

The provider not only creates professional betting software but also actively develops its affiliate program, cooperating with such representatives of the industry as:

• Australian Rugby Union;
• Tennis Australia;
• Cricket Australia;
• NRL;
• PGA Australia;
• Australian Football Federation.

On 1 July 2024, BlueBet merged with the leading Australian online wagering company, betr. The consolidation resulted in the creation of a major player in the Ausie’s sportsbook market.

Sports Markets and Bets from BlueBet

The producer’s software is a great alternative to the traditional propositions of European operators. The platform of the Australian bookie offers a wide range of sports and leagues, and the number of available markets increases manifold before the start of the match, making the wagering process even more interesting and exciting.

The company offers a good margin, strictly adhering to the rules established by the Australian regulators. It is also worth noting that the BlueBet sportsbook software is not designed to accept bets in live mode (following the requirements of local gambling commissions).

To play for money, it is necessary to make a fixed minimum deposit — from 10 dollars. Moreover, the size of the minimum bid varies depending on the selected category of sports.

Another feature of the brand’s solution is that users can request a personal credit line from the provider.

Racing Form

The BlueBet software pleases gamblers with an extensive event line related to horse racing and other types of races. Moreover, for these markets, special odds and a system for calculating bids were developed.

Apart from horse racing, the brand also presents a wide selection of events of other similar disciplines. These include thoroughbreds, harnesses, and greyhounds. The diversity of formats ensures punters can match their preferences with the available proposition.

BlueBet’s recent merger with another Australian content creator, betr, has significantly expanded the studio’s offering. After the joining procedure, the company can deliver enhanced betting services across diverse markets and cover a broader audience.

The expanded assortment now includes popular global sports such as American football, baseball, basketball, golf, ice hockey, and tennis. Local favourites like Australian Rules, cricket, Rugby League, and Union are also present. Soccer and motor racing diversify the lineup even more. All these activities solidify BlueBet’s position as a comprehensive and dynamic gambling software provider.

Progressive Assisting Tools

Apart from top-quality sportsbook and casino content, the supplier also presents supporting products to enhance gambling operations. These solutions elevate the engagement experience and ensure operators provide their punters with convenient instruments and solutions.

StatWars

BlueBet introduces an innovative feature available to AFL, NBA, and NFL fans. StatWars provides exclusive head-to-head player matchups where users can predict the winners of key statistical categories. This proprietary product enhances engagement with the competitive appeal of superstar matchups within the most prominent leagues.

StatWars simplifies navigation as operators can guide users to the dedicated tab within the respective sports sections, where matchups are curated for marquee players. Official league statistics, sourced directly from platforms like NBA.com and NFL.com, ensure accuracy and fairness in result definition. This transparency builds trust among punters and positions operators as dependable providers of high-quality bookmaker services.

Additionally, StatWars supports intra-team rivalries for NBA and AFL games. This adds a layer of intrigue to locker-room dynamics. If a listed player is unavailable, bets are voided. A competitive, data-driven strategy delivers increased user retention for operators to differentiate themselves in a crowded market.

Bet Tokens

These provider’s virtual credits can be applied to eligible promotions for maximum flexibility and convenience. This feature lets operators attract and retain users with personalised rewards and optimised promo spending.

Bet Tokens usage is highly intuitive. When placing eligible wagers, users simply select their desired token from a list in the slip interface. This process guarantees easy participation in promotions like Bet Backs or enhanced odds events. Operators can configure tokens for specific matches to achieve their particular strategic objectives.

Operators benefit from expiry settings, which drive timely usage and maximise promotional impact. Tokens can become invalid based on periods or event-specific timelines. Such urgency boosts engagement. Additionally, thorough safeguards are in place. For instance, if a token bet is voided, the credit is returned to the user’s wallet.

The solution allows operators to gain a resilient mechanism for enhancing client satisfaction. The flexibility of Bet Tokens lets operators deliver targeted promotions, foster loyalty, and elevate wagering volumes.

Why Operators Choose the Vendor’s Software

The product of the Australian provider is very popular with sports operators all over the world. The brand offers an extensive set of options and a detailed event line for several big competitions.

Having decided to buy the described software, entrepreneurs receive the following benefits:

1. Legal status. All solutions provided by the bookmaker are certified by the State of New South Wales and Racing NSW.
2. Reliable financial instruments. The manufacturer offers proven services for playing for money, including programs that make it possible for operators to accept cryptocurrency payments. An additional advantage is the ability to open credit lines for users.
3. Wide range of sports markets. The number of available lines increases significantly shortly before the start of the match. Despite the lack of live bets, the developer offers a good event line and exotic wagers for different types of races, including dog and horse racing.
4. Support for a mobile audience. The BlueBet sportsbook software is designed to make it as easy to interact with the mobile service as possible. Even in the desktop version of the website, all key controls and available lines are located in the central part of the window (the brand was focused on the creation of simple navigation by using touch controls).
5. High-quality support service. The company has organised good multilingual customer support with several feedback channels: a chat on the official website, an e-mail address, a telephone line, and a Telegram channel.

Commitment to Responsible Participation

BlueBet demonstrates a strong adherence to a safe, interactive environment for operators and their players. The provider implements comprehensive policies to minimise gambling-related harm and promote informed decision-making. BlueBet equips operators with tools and resources to maintain ethical practices.

The provider’s platform includes pre-commitment tools. They let players set deposit limits for specified periods. These restrictions are effective immediately. Additionally, the supplier supports self-exclusion options. Temporary or permanent boundaries are available for players who seek to regain control of their gambling activities. Operators benefit from straightforward integration with regional exclusion schemes (e.g., the Northern Territory’s multi-operator program and the national Betstop Register).

BlueBet ensures compliance with underage gambling prevention. Filtering tools like Net Nanny and Gamblock restrict access for minors. The provider also emphasises responsible marketing. Players can opt out of direct promotional communications with ease.

The company also adheres to strict staff training, automated tools, and external partnerships with support organisations like Gambling Help Online. BlueBet also equips operators with a strong framework to foster trust, safety, and user well-being.

The Main Things about the BlueBet Solution

The software combines such advantages as:

• Reliability and quality. All betting services are certified by official Australian gambling regulators.
• Good coverage of the audience. Programs are designed to interact with the users of desktop computers and mobile gadgets. The supplier offers many different wagering options that are relevant for both Australian players and customers from Europe and the USA.
• Financial programs. Gamblers are offered the most popular ways to make deposits and withdraw money (including cryptocurrency payments). Moreover, the developer allows players to open credit lines.
• Simple navigation. The platform is designed for quick access through mobile operating systems and is built in such a way as to make it as easy to operate via the touch screen as possible.

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