Request via Telegram
Contact us


BlueBet Software: Launch a Successful Start-up with Bett-Market

Article writer: Elliot Clark

A product offered by the Australian bookmaker is a unique digital infrastructure that provides gamblers with access to the best sports entertainment. The developer's platform combines traditional bids, bets on different types of races, games with RNG, and the ability to simply watch spectacular broadcasts without the need to register or make a deposit.

Betting software from the BlueBet bookmaker

Bett-Market proposes its clients to buy the BlueBet sportsbook software on the most favourable terms.

About the Brand

The firm was founded by Michael Sullivan, the former CEO of one of the largest gambling holdings in the world, William Hill. The newly appeared company entered the market in 2015 and has become a worthy competitor to traditional English bookmakers that do not understand well the needs of the Australian audience.

One of the main characteristics of the bookmaker is that its software pleases users with a wide range of bets on horse racing because the firm is actively cooperating with the Randwick Racecourse.

The vendor’s software received all the necessary documents in several jurisdictions:

  • New South Wales government licences;
  • the Racing NSW certificate;
  • the South Australian Gambling Code (the brand obtained a permit to work with the audience in this region).

The provider not only creates professional betting software but also actively develops its affiliate program, cooperating with such representatives of the industry as:

  • Australian Rugby Union;
  • Tennis Australia;
  • Cricket Australia;
  • NRL;
  • PGA Australia;
  • Australian Football Federation.

Sports Markets and Bets from BlueBet

BlueBet bookmaker software: sports markets

The producer’s software is a great alternative to the traditional propositions of European operators. The platform of the Australian bookie offers a wide range of sports and leagues, and the number of available markets increases manifold before the start of the match, making the wagering process even more interesting and exciting.

The company offers a good margin, strictly adhering to the rules established by the Australian regulators. It is also worth noting that the BlueBet sportsbook software is not designed to accept bets in live mode (following the requirements of local gambling commissions).

To play for money, it is necessary to make a fixed minimum deposit — from 10 dollars. Moreover, the size of the minimum bid varies depending on the selected category of sports.

Another feature of the brand’s solution is that users can request a personal credit line from the provider.

Racing Form

The BlueBet software pleases gamblers with an extensive event line related to horse racing and other types of races. Moreover, for these markets, special odds and a system for calculating bids were developed.

Unique betting programs for various kinds of races

Best Tote Plus SP

All wagers on played lines are paid out at average odds or as a dividend declared in the 3 main sports tables in Australia

The best sweepstakes

All bets made on a specific place and “both ways” bids are paid at average odds based on sports tables

Best of 2 Totes

The program is recognised as the most profitable one in comparison with similar offers in the NSW TAB and Victorian Super TAB systems

Average prize

The BlueBet sportsbook software calculates payouts based on 3 largest indicators of the Australian TAB lists

Home Tote Dividend

The platform accepts bets on an absolute victory or a certain place taken by a rider in a competition. The maximum fixed prize is 101 dollars

Win & Place +5%

The bookmaker guarantees the payment of increased dividends — 5% higher than the declared value in the current STAB tables

Exotic bets

The provider accepts bets on:

  • double and triple wins;
  • Quinella;
  • Extra;
  • First Four;
  • Trifecta;
  • Quadrella

Maximum fluctuations

Wagers with increased odds are accepted only for certain types of races (the list is formed by the bookmaker).

Among the betting options, we can name:

  • emergency bets placed 30 minutes before the final;
  • limited deposits, which are accepted until the horse, on which the basic bid is made, will start falling behind.

Feature of the system: the maximum fixed win is 20 thousand dollars.

If the prize pool exceeds the set amount, users will receive an additional reward of 101 dollars

The best Premium

This type of bet is accepted only on certain events and is available 30 minutes before the start of the competition


The bookmaker’s software allows operators to form multi-level deposits, which consist of several single bets. This makes it possible to count on the multiplication of all individual coefficients

Fixed odds

Bets can be made on any type of sports event and cannot be changed after they are confirmed by the bookmaker

Odds v Events

This is a system of odd/even wagers based on the number of dogs or horses participating in the race. The program is considered an additional option and is available only after the placement of a bet with fixed odds

Why Operators Choose the Vendor’s Software

BlueBet sportsbook software: benefits

The product of the Australian provider is very popular with sports operators all over the world. The brand offers an extensive set of options and a detailed event line for several big competitions.

Having decided to buy the described software, entrepreneurs receive the following benefits:

  1. Legal status. All solutions provided by the bookmaker are certified by the State of New South Wales and Racing NSW.
  2. Reliable financial instruments. The manufacturer offers proven services for playing for money, including programs that make it possible for operators to accept cryptocurrency payments. An additional advantage is the ability to open credit lines for users.
  3. Wide range of sports markets. The number of available lines increases significantly shortly before the start of the match. Despite the lack of live bets, the developer offers a good event line and exotic wagers for different types of races, including dog and horse racing.
  4. Support for a mobile audience. The BlueBet sportsbook software is designed to make it as easy to interact with the mobile service as possible. Even in the desktop version of the website, all key controls and available lines are located in the central part of the window (the brand was focused on the creation of simple navigation by using touch controls).
  5. High-quality support service. The company has organised good multilingual customer support with several feedback channels: a chat on the official website, an e-mail address, a telephone line, and a Telegram channel.

The Main Things about the BlueBet Solution

The Australian developer offers a large selection of solutions for establishing a betting business. These are full-fledged gambling platforms with well-designed navigation, reliable financial instruments, professional support services, and a wide range of bets.

The software combines such advantages as:

  • Reliability and quality. All betting services are certified by official Australian gambling regulators.
  • Good coverage of the audience. Programs are designed to interact with the users of desktop computers and mobile gadgets. The supplier offers many different wagering options that are relevant for both Australian players and customers from Europe and the USA.
  • Financial programs. Gamblers are offered the most popular ways to make deposits and withdraw money (including cryptocurrency payments). Moreover, the developer allows players to open credit lines.
  • Simple navigation. The platform is designed for quick access through mobile operating systems and is built in such a way as to make it as easy to operate via the touch screen as possible.
You can order the vendor’s software in just 2 clicks. Bett-Market proposes its clients to buy the BlueBet betting software or rent it.

From us, you can purchase various related products: payment systems, security programs, lottery software, solutions for running a land-based business, and much more.

We guarantee a transparent deal, no hidden fees, and pleasant discounts!

For all questions, please contact our managers.

Elliot Clark


Elliot Clark


Write to me

Check the information used to contact us carefully. It is necessary for your safety.

Fraudsters can use contacts that look like ours to scam customers. Therefore, we ask you to enter only the addresses that are indicated on our official website.

Be careful! Our team is not responsible for the activities of persons using similar contact details.

Do you still have questions?

Ask an expert

Feedback form
Download Bett-Market presentation
More details Download
Betting Site Configurator
Create your unique gaming site! Assemble a betting site

By using this website you agree to use cookies as stated in the Customer agreement.

Ok Decline