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PlayUp Bookmaker: Buy an Effective Betting Solution at Bett-Market

Article writer: Elliot Clark

PlayUp Interactive Pty Ltd is a promising participant in the international gambling market. The company was founded in 2019 as a result of the merger of the 3 largest bookmakers on the Australian continent: MadBookie, ClassicBet, and TopBetta. The firm has successfully combined the resources and developments of well-known brands to offer the universal PlayUp sportsbook software.

Betting software from the PlayUp bookmaker

The brand obtained a licence from the local authorities of the Northern Territory of Australia, and its solutions are extremely in-demand outside the country as well. The offered entertainment can be launched from North America (the USA, Canada), New Zealand, and India.

In 2020, the described software became available for residents of European countries. To add this solution offered on the company’s platform (including the event line, the gaming system, and bets on horse racing), please contact Bett-Market specialists. We provide a full range of services at the best prices.

Software from the PlayUp Betting Operator: Key Characteristics

The bookmaker is actively working on the attraction of solvent internet traffic to its official website and betting platforms of official partners. The best way to increase profitability is to provide a relevant product with many additional features.

The software offered on the PlayUp resource is:

  • more than 105 thousand live and pre-match bets;
  • about 120 types of events including eSports and odds on horse racing and virtual sports;
  • live streaming of top sports events thanks to the partnership with Fox Sports.
  • a cross-platform environment with an interactive browser-based website and a mobile application developed for iOS and Android operating systems;
  • various types of bets: games at high stakes, head-to-head bids, Asian and European handicaps, wagers on statistics, double/triple and express bets, and many other interesting offers;
  • a single payment module that combines different types of transactions.

Large Selection of Sports Markets

PlayUp bookmaker software: sports markets

Apart from traditional options, the Betting software on the PlayUp site provides a wide range of odds on eSports, horse racing, and fantasy-themed competitions.

The product is focused on 4 main areas:


This flexible and scalable betting solution supports football (American and European), basketball, rugby, handball, hockey, volleyball, cricket, and other team sports.

Moreover, the software includes event lines for tennis, darts, boxing and MMA, golf, mixed martial arts, and cycling.

Events within the UEFA, NHL, NBA, and other famous leagues are also covered to the full extent


The line is focused on the most popular eSports games — CS: GO, DOTA2, Call of Duty, Fortnite, and LOL.

Software that can be found on the bookmaker’s platform supports various missions and most commercial tournaments. These are Blast Premier Fall, IEM Global Challenge, ESEA Cup, and other competitions


Users are offered to place bets on dog racing (including the ones in a husky-pulled sledge) and horse racing.

The list of expected rounds is presented on the main page of the website. Here, you can also find detailed information about already finished races. The betting software includes interactive speed maps, comments from the runners, and comparisons with similar competitions for the previous period.

The unique Price Bump option can increase the chances of winning for any runner. The cost of a bet will be automatically adjusted upwards or downwards

Fantasy Sports

This type of wagering became possible after the acquisition of shares of the Draftstars company.

The firm offers 4 main types of betting (Classic, Head to head, Rapid Rife, and Tip Kind) and 7 types of professional leagues. Users can try their luck in the AFL, NBA, and other commercially independent leagues.

Bets can be placed in dollars, euros, yuan, or Play Chips — a special virtual currency of the service.

The software offered by the PlayUp betting operator includes a convenient lobby where gamblers can not only choose the most profitable odds but also view the statistics of other players

In addition to sports, the software offers dynamic bets on current political events. One of the latest events that were covered in detail was the election of the US president in November.

Modern and Secure Payment Service

The bookmaker has collected the most popular payment methods in a single multi-tasking wallet.

The list of the main payment methods includes:

  1. Transfers via bank cards. The betting product supports operations using Visa and MasterCard debit and credit cards. The option is available on the Deposit tab. The minimum amount of the transfer is 10 dollars, and the maximum transaction time is 7 calendar days (in case of the withdrawal of the earned money).
  2. EFT. This option is possible in any bank that supports SWIFT payments. To make a transfer, gamblers need to go to the lobby of the selected internet banking and enter the requested payment details. They can be found on the Notification about the Electronic Transfer tab.
  3. BPAY. An electronic system for instant payment of bills in Australia using special mobile applications that do not require gamblers to enter their bank details. This method is characterised by high transaction speed and level of security, so it is often used to quickly make small deposits.
  4. POLi. The Australian online payment company provides a modern service for instant wire transfers.

Beneficial Customer Loyalty Program

Betting software on the PlayUp site: loyalty program

The software does not provide welcome bonuses (for the registration, attraction of new gamblers, etc.), which is due to the gambling policy of the Australian authorities. Instead, the betting solution includes a good customer retention program that consists of interesting promotions and one-time cash payouts.

All bonuses are collected in the separate Promotions tab. Users have access to:

  1. Monthly tournaments with a solid prize pool. As part of fantasy competitions, for example, the Ultimate Champion tournament is held. It covers the entire sports season in the selected form. The best teams earn huge prizes and are shown on the leaderboard at the end of the season.
  2. The Boost Up promotion. Game of the day (most often from such categories as sports and horse racing) with increased odds, big payouts, and good gifts.
  3. The Best of the Best promotion. This is an improved event line with favourable odds, which applies to the Racing section and is held only on Wednesdays and Saturdays.
  4. The VIP program. The bookmaker has provided additional credits for each deposit. Thus, the replenishment of an account brings x10 reward points (a deposit of 10 dollars, for example, will provide 100 bonuses), and bets placed on Mondays, Tuesdays, and Thursdays bring x2 points. Collected rewards (200 points and more) can be exchanged for free bids.

Emphasis on a Laconic Design

The acquisition of the software on the PlayUp platform is an excellent choice for those operators who prefer a simple but stylish design of the user interface. The front-end is dominated by a strict grey colour with bright specks of green.

Features of the betting site:

  • There are 3 main tabs located in the upper left corner: Sportsbook, Racing, and Fantasy.
  • Rational distribution of information banners: the main menu with sports is in the left corner, selected markets with available odds in the middle, and multi-bet coupons and the latest offers in the right corner.
  • Management options — deposition of money, withdrawal of the earned funds, and updating of an account. These functions are located in the top panel.
  • The design of the mobile application is adapted to the parameters of personal gadgets.

The Main Things about Betting Products of the Brand

PlayUp is an Australian firm that was founded as a result of the merger of 3 major gambling companies. The bookmaker used the developments of MadBookie, ClassicBet, and TopBetta to improve and expand the capabilities of the software.

  • The brand’s catalogue includes more than 105 thousand monthly events in live and pre-match formats. Solutions are accompanied by live streaming, which is possible thanks to an exclusive partnership with the Fox Sports channel.
  • Users are offered dynamic bets on traditional disciplines, eSports, horse racing, and fantasy sports. The latter was significantly expanded after the acquisition of a controlling interest in the Australian Draftstars company.
  • The bookmaker provides a well-thought-out service, which contains all popular payment methods. These are direct transfers between banking institutions, deposits via plastic cards, and transactions with BPAY and POLi operators.
  • It is worth buying the software for its laconic user interface and a rich bonus program. The website is designed in grey and green colours, and all bonuses are collected on the Promotion tab. The company organises interesting tournaments, introduces a VIP system, and offers original promotions (Boost Up, Best of the Best).
You can order betting solutions offered by PlayUp and other vendors of products for the gambling industry from Bett-Market.

We offer multifunctional platforms, useful additional programs (payment modules, API integration tools), licensing services, and effective business promotion.

For all questions, please contact our managers!

Elliot Clark


Elliot Clark


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