PlayUp Interactive Pty Ltd is a promising participant in the international gambling market. The company was founded in 2019 as a result of the merger of the 3 largest bookmakers on the Australian continent: MadBookie, ClassicBet, and TopBetta. The firm has successfully combined the resources and developments of well-known brands to offer the universal PlayUp sportsbook software.
The brand obtained a licence from the local authorities of the Northern Territory of Australia, and its solutions are extremely in-demand outside the country as well. The offered entertainment can be launched from North America (the USA, Canada), New Zealand, and India.
The bookmaker is actively working on the attraction of solvent internet traffic to its official website and betting platforms of official partners. The best way to increase profitability is to provide a relevant product with many additional features.
The software offered on the PlayUp resource is:
Apart from traditional options, the Betting software on the PlayUp site provides a wide range of odds on eSports, horse racing, and fantasy-themed competitions.
The product is focused on 4 main areas:
SportsBook | This flexible and scalable betting solution supports football (American and European), basketball, rugby, handball, hockey, volleyball, cricket, and other team sports. Moreover, the software includes event lines for tennis, darts, boxing and MMA, golf, mixed martial arts, and cycling. Events within the UEFA, NHL, NBA, and other famous leagues are also covered to the full extent |
ESports | The line is focused on the most popular eSports games — CS: GO, DOTA2, Call of Duty, Fortnite, and LOL. Software that can be found on the bookmaker’s platform supports various missions and most commercial tournaments. These are Blast Premier Fall, IEM Global Challenge, ESEA Cup, and other competitions |
Racing | Users are offered to place bets on dog racing (including the ones in a husky-pulled sledge) and horse racing. The list of expected rounds is presented on the main page of the website. Here, you can also find detailed information about already finished races. The betting software includes interactive speed maps, comments from the runners, and comparisons with similar competitions for the previous period. The unique Price Bump option can increase the chances of winning for any runner. The cost of a bet will be automatically adjusted upwards or downwards |
Fantasy Sports | This type of wagering became possible after the acquisition of shares of the Draftstars company. The firm offers 4 main types of betting (Classic, Head to head, Rapid Rife, and Tip Kind) and 7 types of professional leagues. Users can try their luck in the AFL, NBA, and other commercially independent leagues. Bets can be placed in dollars, euros, yuan, or Play Chips — a special virtual currency of the service. The software offered by the PlayUp betting operator includes a convenient lobby where gamblers can not only choose the most profitable odds but also view the statistics of other players |
In addition to sports, the software offers dynamic bets on current political events. One of the latest events that were covered in detail was the election of the US president in November.
The bookmaker has collected the most popular payment methods in a single multi-tasking wallet.
The list of the main payment methods includes:
The software does not provide welcome bonuses (for the registration, attraction of new gamblers, etc.), which is due to the gambling policy of the Australian authorities. Instead, the betting solution includes a good customer retention program that consists of interesting promotions and one-time cash payouts.
All bonuses are collected in the separate Promotions tab. Users have access to:
The acquisition of the software on the PlayUp platform is an excellent choice for those operators who prefer a simple but stylish design of the user interface. The front-end is dominated by a strict grey colour with bright specks of green.
Features of the betting site:
PlayUp is an Australian firm that was founded as a result of the merger of 3 major gambling companies. The bookmaker used the developments of MadBookie, ClassicBet, and TopBetta to improve and expand the capabilities of the software.
We offer multifunctional platforms, useful additional programs (payment modules, API integration tools), licensing services, and effective business promotion.
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