Cloud Tools and Microservices: a Current Trend in Gaming

These innovations allow entertainment brands to create flexible, scalable, and reliable digital platforms. This is especially useful for operators working 24/7, with a high load and strict security requirements.

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Key Features of IT Solutions

Google Cloud means the use of remote servers (instead of local ones), which provide storage, processing, and management of data via the Internet. With their help, businesses can quickly scale without the need to invest in expensive networked PCs.

Microservices Architecture is a modular approach to the creation of program components. The system is divided into small independent clusters, and each of them performs a separate task.

For example, such tools can:

• process payments;
• register customers;
• manage accounts;
• accept bets;
• launch selected solutions;
• interact with other APIs, and much more.

How Google Cloud is Used in Gambling

Let us consider the main options for applying this technology in the entertainment industry:

1. Scalability. During major events (for example, the Champions League final) or seasonal spikes, the load on servers increases a hundredfold. Cloud tools allow operators to smoothly build capacity and withstand peaks of activity on the website or in the mobile application.
2. Real-time data processing. The sports betting niche requires instant updating of odds. Live casinos work on the same principle where details about the results of hands should immediately appear on the screen. Using cloud portals simplifies and speeds up the analysis of information. Everything is updated automatically, without delays or failures.
3. Security. Providers offer built-in mechanisms for data protection and encryption. Besides, entrepreneurs get access to modern means of preventing DDoS attacks, which is essential for financial transactions in the iGaming sector.
4. Compliance with regulatory requirements. Cloud technologies operate based on GDPR, PCI DSS, and other international standards. There are also built-in modules to combat data laundering and sponsorship of terrorism.
5. Minimisation of downtime. Fault-tolerant solutions help avoid long interruptions in the functioning of online casinos. If one server breaks down, the load is automatically redistributed to other objects.

Popular Cloud Tools in the Gambling and Betting Industry

The most popular products in the entertainment market are:

Amazon Web Services

This is one of the leading providers that offer a powerful infrastructure for casino brands. Its solutions are used by Entain, Evolution Gaming, and other software vendors.

Key features of AWS:

• a global network of servers that ensures minimal delay in the content playback;
• fast scaling of resources at peak times (for example, during major sporting events);
• secure payment gateways;
• data analytics using AWS Lambda, Amazon Redshift, and other machine learning tools.

Google Cloud Platform

It offers flexibility and powerful information processing options. For example, Bet365 has been cooperating with the firm for many years. The bookmaker uses the technology for the study of details and personalisation of sports bets.

The main advantages of GCP:

• high speed of request recording;
• advanced security and encryption tools;
• powerful streaming solutions, which is important for live casinos;
• connection to Google functionality (Kubernetes, TensorFlow, and Firebase);
• synchronisation with BigQuery, AI, and ML.

Microsoft Azure

It provides cloud products for large gambling operators and guarantees integration with corporate management systems.

Key features of the tool:

• GDPR and ISO/IEC 27001 compliance;
• hybrid solutions for interaction with local data centres;
• advanced AI options for predictive analytics;
• optimisation of iGaming applications through containerisation (Azure Kubernetes Service).

Cloudflare

This is definitely not a traditional cloud service. However, it also plays an important role in the gambling industry.

Characteristics of the product:

• comprehensive protection against DDoS attacks;
• CDN (Content Delivery Network) for fast content download worldwide;
• optimised operation of desktop platforms with minimal delays.

William Hill is one of the most famous Cloudflare partners. The bookmaker uses the service to prevent cyberattacks and speed up the loading of pages.

IBM Cloud

The American IT concern offers solutions for regulated sectors, including the casino and sports betting niche.

Key benefits of the product:

• powerful IBM Watson AI program for predicting customer behaviour;
• hybrid cloud platforms for working in several jurisdictions;
• high level of personal data protection.

The Use of Microservices in Gambling

Let us consider why many operators particularly appreciate this concept:

1. Flexibility. Engineers can implement and test advanced features (for example, a new deposit method) without stopping the functioning of the entire platform. Thanks to this, the volume of Internet traffic does not decrease, ensuring stable profitability of the entertainment project.
2. Reliability. The failure of one microservice (like the chat support) does not affect the work of other systems. Any inaccuracies are promptly corrected, which guarantees smooth and trouble-free operation of the digital portal.
3. Ease of integration. Owners of casinos and bookmakers’ offices can quickly connect third-party content providers and payment systems using the Microservices Architecture. The solution makes it possible to interact with dozens of APIs simultaneously, without failures or delays in the website’s functioning.
4. Quick update of odds. Betting resources are increasingly using the tool for deep data analysis, fast coefficient calculation, and provision of favourable options.

Why It Is Profitable to Use Technologies

Their integration has several benefits:

1. Speed ​​to market. Rapid presentation of new functions and products allows entrepreneurs to quickly respond to changes and customer needs. Project owners offer only relevant and high-margin solutions that are interesting to the audience.
2. Reduced operating costs. Optimisation of expenses is achieved through the reasonable use of resources (labour and material) and the refusal to maintain proprietary equipment (servers, routers, or engineering networks).
3. Improved user experience. Stable, fast, and trouble-free work of a casino site increases the satisfaction and loyalty of clients. They will not go to competitors and always come back to the casino.
4. Stability. Failures in one service do not stop the operation of the entire online gambling location; on the contrary, they are immediately managed.

How Market Leaders Use IT Solutions

Let us consider successful examples of top software vendors.

Entain

The company has been using Google Cloud and Microservice Architecture for several years. Thanks to this, the games’ loading time on the brand’s website has reduced, and the speed of processing sports bets has increased.

The implementation of advanced IT solutions allows the enterprise to:

• quickly scale its capacities;
• ensure stable functioning of platforms;
• invest in its equipment less.

Technologies provide a high level of fault tolerance and security.

Information is automatically distributed between several data centres, which minimises the risks of downtime and information loss. This is especially important for Entain because the firm manages several subsidiary iGaming brands at once. These are Bwin, Ladbrokes, Coral, and other international vendors.

Flutter Entertainment

It has successfully switched to containerisation, which has accelerated the deployment of new services and reduced errors. The company uses such modern tools as Docker and Kubernetes from Microsoft Azure. They simplify the deployment, scaling, and cluster monitoring.

The transition to a Microservices Architecture allowed the enterprise to split its large monolithic applications into smaller independent portals. Each of them will be responsible for a specific function.

A distinction was also made in the context of iGaming brands managed by the manufacturer:

• PokerStars;
• Betfair;
• FanDuel, etc.

Bet365

The transition to a cloud infrastructure allows the firm to perform the following tasks:

• dynamically manage computing resources;
• analyse sports data in real time;
• create personalised recommendations for its customers.

During major tournaments, the number of users increases rapidly. Bet365 cloud services instantly respond to this and ensure rapid scaling of computing power. Clusters guarantee the stable operation of the platform without the need to purchase expensive equipment.

The Main Things about the Technologies in Gambling

Key aspects that project owners need to take into account:

• The introduction of technologies allows companies to maintain their leadership positions in the market. Entrepreneurs provide high-quality customer service, quickly adapt to new challenges, reduce operating costs, and make businesses more scalable.
• Well-known casino brands focus on hybrid cloud products, combining the capabilities of several suppliers. Among the popular systems, it is worth highlighting Amazon Web Services, Microsoft Azure, Cloudflare, and others.

From us, it is also possible to order the following useful services:

• sportsbook project implementation;
• licensing;
• preparation of a business plan;
• installation of payment systems;
• security software integration;
• equipment for land-based gambling halls;
• connection of affiliate programs, and much more.

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