Betsson Business Solutions
In this article, we are going to introduce for your consideration a Betsson review. Nowadays, online betting is one of the most popular spheres of the gambling industry. Bookmaker’s offices online are prosperous because often gamblers are also passionate fans of sporting competitions.
The most profitable for bookmakers, of course, is the period when large-scale sporting events are held, such as the European Championships and the World Championships. However, even in their absence, people place online bets quite actively, which brings profit to both operators and gamblers.
To make the betting business successful, it is important to choose the most high-quality and exciting betting software. One of such software is the software from Betsson Business Solutions.
About the company
Betsson AB first appeared in 1963 when Bill Lindwall and Rolf Lundstrom founded AB Restaurang Rouletter that was later renamed as Cherry, which supplied slot machines to Swedish restaurants. After many ups and downs, finally, in 2003, Betsson Business Solutions has been established thanks to Henrik Bergquist, Anders Holmgrem, and Fredrik Sidfolk. The company has English and Maltese licenses to conduct its business.
In March 2016, Ulric Bengtsson became the CEO of the company, replacing Pontus Lindvola, who remained as chairman of the board of directors.
Speaking about the policy of the Betsson betting company that develops software for bookmaker’s offices, it is worth mentioning the following items:
- Betsson AB follows all rules and regulations related to responsible gaming that exist in every gambling market;
- the company has set up a separate responsible gaming department that ensures adherence to legal rules and all operational aspects, including marketing, and also checks whether customers have a healthy attitude towards gambling, preventing possible problems;
- the brand has a serious approach towards the provision of all its websites with a wide range of tools that protect players;
- Betsson Business Solutions constantly maintains its international reputation as a socially responsible operator;
- the company's activities are fully targeted at customers, their pleasure and safety. Therefore, all operations are transparent, and particular attention is paid to responsible gaming.
The current activity of the company
The aim of the sportsbook Betsson is to provide customers with the best user experience in their field and according to their requirements. For that to happen, both funds and innovations are constantly invested, including the development of new settings, faster procedures for withdrawing and depositing money, simplified registration procedures, and optimization of efficiency at various websites that offer online betting.
The company keeps an eye out for coming in contact with each client and for the possibility of round-the-clock technical support. Betsson Business Solutions also plans to remain one of the leaders in the field of digital marketing and create effective technical solutions.
The situation in the field of legislative control
According to the legal framework that regulates gambling markets, there is a trend of implementing a licensing system more and more often.
At the same time, there are many countries that still have monopolies and the provider Betsson that develops the betting software, operates in these countries on the basis of the international Maltese license. The company has strong positions both in locally regulated and domestic markets.
Adherence to this principle underlies the activity of the Betsson betting company. Its management team applies a number of measures that guarantee the safety of games, such as self-blocking features, special staff training, self-test functions, and many others. For its vigorous activity in this area, the company was nominated for several awards like EGR and IGA.
Products of the company
Betsson AB owns and manages several online sports betting websites through its subsidiaries in Malta.
The offer of the sportsbook from Betsson Business Solutions is one of the broadest in the industry, and also one of the fastest and most attractive for players.
Products that are offered by the betting software from Betsson are in interaction with mobile technologies, which makes this software one of the leaders in the market.
If you are interested in purchasing the betting software from this developer, you will be able to do it on the Bett-Market website.