Every sports betting fan is well aware of the Swedish brand Betsson AB. The company gained an impeccable reputation thanks to its innovative solutions and a wide range of useful gambling business ideas.
The history of Betsson Business Solutions began back in 1963. Young businessmen Bill Lindwall and Rolf Lundström opened a small slot machine development company. The company was called AB Restaurang Roulette. It worked until 2003.
In 2003, the owners decided to enter the international betting market and buy part of the shares of the British concern Betsson. In the same period, the company changed its name to Betsson Business Solutions. Moreover, it had bought all the shares of the conglomerate by the end of 2005.
In 2004, the company entered the online sports betting market, becoming one of the leading online totalizers in the world. Five years later, the company begins to be engaged in mobile apps development. The brand offers the best solutions for smartphones today.
In 2003, the company turned into a real gambling industry giant. For more than 15 years, such brands such as the Norwegian Nordic Gaming Group, Georgian EuropeBet, British RaceBets, and many other small firms have been integrated into Betsson.
Notable sportsbook software providers acquired:
- Betsafe in 2011;
- Nordicbet and Triobet in 2012;
- Casino Winner and Loyal Casino in 2014;
- Oranje Casino and Kroon Casino in 2014;
- TonyBet in 2016;
- Zecure Gaming (brands like Guts, GutsXpress, Kaboo, Rizk and Thrills) in 2020;
- Colbet in 2020;
- INKAbet in 2021;
- KickerTech and Betbonanza in 2022;
- betFIRST in 2023.
The acquisition of all these brands was possible thanks to the company’s proficient juridical team. Betsson managed to obtain official gambling licences in all countries where the group merged the mentioned service suppliers.
With the official operation of Betsson and its subsidiaries, the brand has become highly recognised by punters worldwide. It is one of the main advantages of working with the group and utilising its software for proprietary platforms.
Today, Betsson is one of the leading players in the gambling industry. It operates only on the Internet. The main office is located in Stockholm (Sweden). Ulrik Bengtsson is the CEO of the company.
The betting shop operates in several tax jurisdictions, licensed in Malta and the United Kingdom. Thanks to this, this bookmaker remains incredibly popular on five continents, offering a wide range of diverse solutions for customers.
As a result, the organisation has left its footprint in the following destinations:
- Sweden;
- Denmark;
- Estonia;
- the Netherlands;
- the UK;
- Georgia;
- Ireland;
- Latvia;
- Lithuania;
- Germany;
- Colombia;
- Peru;
- Nigeria;
- Malta;
- Belgium.
The official playing portal of the brand is technologically advanced for users depending on their location. The functionality is a vivid representation of the company’s strong software capabilities.
The bookmaker is known to many users, thanks to a universal site with extensive functionality:
- The platform is available at two virtual addresses: betsson.se (for residents of Sweden) and betsson.com (for other betters).
- The site has been translated into 17 languages, and about 400,000 active users visit it every day. It is aimed at representatives of North American and Western European countries, but there have been many visitors from Asia in recent years.
- The design is implemented in a minimalist style. The main emphasis is on a convenient and intuitive interface.
- The site has broad functionality that attracts many gamblers. Here you can bet on sports and other events in the world of art and politics, play bingo, poker, or live casino.
- The main feature of the site is a football totalizer with a huge €1,000,000 prize pool and loyal odds. Players need to guess the score of six matches. A minimum bet is €10.
- The site has a corporate blog with analytical articles and detailed reviews of sporting events. Score24.com is the blog’s partner. Its team is responsible for collecting statistical information.
One of the priorities of the company is the development of solutions for business, in particular, the creation of multifunctional scripts and progressive betting software. Such products will be suitable for terminal owners and businessmen who want to open their own betting companies.
Betsson prioritises its vision to deliver the finest customer possibilities in the gambling sector. The fulfilling mission of becoming a leading long-term organisation and sustainable growth drives the developer’s strategy.
The company’s principles of gambling services provision:
- Responsible interaction. The brand has been supporting sustainable operations since its foundation. However, it has always been aligned with the responsibility towards clients. The group ensures its software is used in the right way to promote a healthy gambling environment.
- Operational excellence. High performance is another priority for Betsson. The legality adherence, various means of optimisation, and proprietary tech achievements push the company towards creating its competitive edge within the gambling landscape.
- Corporate culture. The entire organisation aligns with the generally established operational principles. Satisfied employees and stakeholders usually mean that clients will also be contented with the provided services.
- Team value. All members of the Betsson Group are regarded as essential employees. As they are the key to creating solid products, the company treats them as an invaluable asset. On top of that, all clients are considered critical as well, and their retention and protection are also a priority.
- Global reach with local targeting. Considering the scope of the company’s operations, it is vital to cover the preferences and demands of each region. At the same time, the team constantly works towards the increase of its boundaries for an even more extensive reach.
The Betsson catalogue presents many Betsson casino software options for both land-based gambling establishments and online platforms. Each solution has wide functionality, fast and correct operation.
The company creates unique Betsson software that works on all types of devices using modern technology. Betsson casino software is aimed primarily on mobile devices. However, the company offers many desktop solutions too.
Novice businessmen can open their own gambling projects using the franchise program. Betsson AB has developed a successful and profitable concept. You can buy a ready-made platform with high-quality Betsson casino software and start making money today.
The products of the Scandinavian brand have a lot of advantages. Here are the most significant features.
This is the main principle of the company’s activities that is clearly visible in all its decisions. The Betsson software is endowed with lots of useful functions such as self-testing, blocking, two-step verification, etc. The active position of the company has been repeatedly noticed by reputable international organizations. The company has prestigious EGR and IGA awards.
One of the leading provider’s departments is the Responsible Gaming Department. It controls the openness of some operational aspects, including the fairness of accrued winnings. Another department ensures that all users have a healthy interest in gaming, and there are no manifestations of gambling addiction.
The betting lines are formed by the company’s analytical department. Due to this, each of them is characterised by diversity (about 40 subcategories) and loyal coefficients. Betting on underdogs, that is, on players with less chance of winning, is presented in sufficient quantity.
The average margin for pre-match lines is approaching 9.3%. It applies to such popular team sports as football, hockey, basketball, and rugby. The Scandinavian championship is presented on the site in more detail. However, enough attention is being paid to teams from Europe and North America too. In addition to sporting events, the company offers bets on business, politics, and cultural events.
Players can replenish their accounts or withdraw their money using:
- Bank cards (VISA, MasterCard, Maestro);
- International electronic wallets (Skrill, Entropay, Neteller);
- Using bank transfers.
The minimum amount of replenishment and withdrawal is €10 (deposit) and €20 (withdrawal). The maximum, €5,000 sum can be deposited on the gaming account. Nevertheless, the number and amount of withdrawals are not limited.
The software works with the most popular currencies, including dollars, euros, British pounds, Norwegian, and Swedish crowns.
The Betsson software library contains a ton of interesting gambling solutions. The user can play bingo, poker, roulette, lotteries, and other casino games. There is also a wide selection of online slots on fruit, fantastic and westerns themes, as well as games based on famous films and exciting comics.
The assortment of gaming products is impressive, but the team also has several additional propositions:
- Customer support service. Betsson is the first developer in the world that offered its clients communication with operators in a special chat. The support services are also available by email and phone today. It is worth mentioning that consultations are provided only in English.
- Live bets. Live betting is held online. Moreover, TV broadcasts are available for users too. The margin is the same as for regular bets (8-10%).
Betsson Business Solutions is known to many gamblers for its famous sports betting site. The company is also a leading provider of betting software in the world. It approaches the solving of tasks comprehensively, presenting only the highest quality solutions for its customers. This is a secure and adaptive software with the broadest functionality.
You can buy Betsson casino software from Bett-Market. We are the official distributor of the Scandinavian brand and propose only the best gambling industry solutions for our clients. You will find a wide range of products, good discounts and bonus programs for regular customers here.
Close partnerships with renowned content creators can bring the desired improvement to an existing platform and immediately highlight a new project. Bett-Market has been working only with top-tier developers to ensure our clients get the finest propositions for their businesses. Betsson is the brand exactly to elevate the operational capabilities of gambling platforms.
Key aspects of the renowned content creator:
- The history of the group began back in 1963 with consistent improvement and market expansion on a yearly basis.
- Starting in the 2000s, the company began acquiring different local brands to broaden its reach and ensure international recognition.
- Today, the coverage of Betsson products expands across the majority of Europe, a lot of Latin American countries, and even Africa.
- Responsible gambling, operational excellence, corporate culture, team value, global reach, and local targeting are the core principles the company adheres to.
- Sensible operators list the advantages of what they trust in Bettson, including security, honesty, transparency, a wide range of betting lines, various payment systems, and a lot of games.
With a team of visionaries within the gambling sector, Bett-Market praises the fruitful collaboration with the renowned global brand. Many operators have already proven to be highly satisfied with the services they provide. Order top-class betting and casino products by Betsson at Bett-Market.
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