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Sportingbet: The Best Bookmaker Software and High-Quality Betting Solutions for Sale

Article writer: Elliot Clark

Sportingbet became a synonym for progressive solutions in the gambling industry. The brand offers modern software, a systematic approach to business activities, and innovative gambling industry strategies.

Sportingbet betting software

A Brief History of Sportingbet

The start of the company’s activity dates back to 1998. This year, the bookmaker led by Mark Blandford entered the US market, presenting bets on American sports events (baseball, basketball, hockey, and tennis).

The successful functioning of the bookmaker, which offered online poker and casino in addition to sports betting, was finalized in 2006. The US government passed a law on tightening the gambling business. It actually banned online gaming activities.

A competent strategy and reorientation to the markets of Europe, Asia, and Australia helped to cope with the crisis period. A little later, the countries of the former socialist camp joined the bookmaker’s sphere of interests.

Sportingbet Today

Sportingbet is one of the best betting brands in the world today. The main offices of the company are located in London (UK) and in Dublin (Ireland). In addition, there is a headquarter in Malta.

The company’s shares have been quoted on the London Stock Exchange since 2001. The annual profit is £200,000. The number of active users is an impressive argument in favour of the brand. According to experts, more than 700 thousand players visit this online betting shop every day.

Sportingbet is the title sponsor of many well-known teams, for example, “Wolverhampton Wanderers”, “Leeds United”, “Slavia” and others.


Sportingbet operates in 26 countries thanks to the presence of licenses of such tax jurisdictions:

  • Malta;
  • Native American reservation in Kahnawake;
  • Alderney (Normandy);
  • The United Kingdom;
  • Denmark;
  • Tasmania;
  • Western Cape (RSA).

After merging with the Australian bookmaker “Centrebet”, Sportingbet became the largest betting company on the territory of this continent. Thanks to the agreement signed with “William Hill”, several joint projects of these two betting giants are presented in the market. The license exchange and participation in various charity events are practicing today.


The company operates in two main areas:

  • Business to consumer — work with the consumers (bets on sports and other events from the world of politics, art, and technology, online totalizer and casino, organization of poker tournaments).
  • Business to business — high-quality gambling solutions for business (scripts and betting software, affiliate programs, franchise agreements, turnkey betting platforms).

The Sportingbet Website

Unique features of the Sportingbet website

This is an international resource translated into more than 20 languages. The service is characterised by convenient navigation, user-friendly interface, and unostentatious design. The amount of advertising is minimized, which is exceptionally pleasant for players.

A special section "Access" is provided for residents of the countries where the operating of betting sites is prohibited at the legislative level. The detailed methods for bypassing the lock are described here.

In addition to a wide range of bets, the platform presents detailed statistics, analytical data, forecasts for upcoming events, and a lot of other useful information.

The site has some unique features:

  • Mobile version. A multitasking mobile app for iOS and Android operating systems was developed by the Sportingbet team. Players can not only place bets, but also replenish the account, get acquainted with the latest analytics, and watch free video broadcasts here.
  • Online casino with real-time tournaments. Such platforms are localized around the world. The site design is implemented in black tones. Bright neon shades were chosen for active elements. The library of gambling solutions consists of video poker, roulette, baccarat, slot machines, jackpot slots, arcade games. Tables with live croupiers are especially popular here.
  • Online totalizer. All players can take part in a weekly free sweepstake. The prize fund for this exciting event is €10,000. The operator shows 12 football matches, the outcome of which must be predicted by the user. The winning combinations are calculated from at least eight predicted events.

The customer support service is working around the clock. You can contact consultants through several channels of communication, such as email, phone, and online chat. The maximum chat response time is 40 minutes. Moreover, you can use a special feedback form.

Sportingbet Betting Software

Sportingbet betting software is in demand in the gambling industry. The company cooperates with both large corporations and small firms that own terminals and gambling platforms. The company’s services will be interesting for those businessmen who are just planning to open their own online projects.

There are several reasons for the popularity of Sportingbet software:

Wide Betting Line

Sportingbet has its own statistical department. Therefore, it presents a unique betting, high limits, and good odds. The average margin is 12.5%. Coefficients in the range of 1.89-3.04 are set for equivalent events.

The software covers dozens of sports and national championships. In addition to the major leagues, the second and third divisions are presented on the site.

Fans of team sports can bet on football, handball, hockey, baseball, basketball. Tennis, boxing, and MMA tournaments are especially popular among individual directions. A separate niche is occupied by e-sports.

The betting line is presented in the form of a vast number of “head to head” options. There are also bets on the personal statistics of specific athletes, their position in the standings and TOP-3 list, as well as on the starting line-up, etc.

A large number of combined options are also present here. You can bet on an underdog, that is, a team with fewer chances to win. Such lines are characterised by high coefficients and are of particular interest to professional gamblers.

Many experts recommend this script for American sports enthusiasts. It includes a detailed events list and attractive offers for such professional North American leagues as the NBA, NHL, NFL, and others.

Live Betting

The script for live betting is one of the priorities of the brand, as it provides about 60% of its profitability, according to experts.

In fact, you can find about 95% of pre-match events in live mode. The betting lines are updating during the competition very quickly. You can find a worthy bet even in the last minutes of the game.

Live bets and odds are slightly higher than the pre-match offers. Moreover, the site proposes the online broadcasting of popular sporting events.


The software guarantees transparent and honest work for all online betting participants. Unauthorized third-party access is not possible. The programs are characterised by smooth and uninterrupted operating. 

A two-level verification has been developed in order to improve the security system. The process of confirming your identity and place of residence lasts up to two weeks. You need to provide a copy of your passport or driver’s license, as well as scans of utility bills. 

The bookmaker is an active opponent of rigged matches and corruption in the gambling industry. The company is a permanent member of such well-known anti-corruption associations and international associations as GAMCARE, IBAS, Australian Wagering Council, and RGA.

Integration with Payment Systems

The software provides interaction with all popular depositing/withdrawing services, for example, Visa, Maestro, MasterCard debit and credit cards, WebMoney, Yandex.Money, Neteller, and QIWI e-wallets. Players can also use prepaid cards or bank transfers.

Cash transactions are supported in 12 currencies, including EUR, GBP, USD, and RUB. The system provides loyal conversion rates. The operator commission is debited for withdrawal.

The minimum and maximum limits for withdrawing money are €10 and €200,000.

Unique Bonus Programs

Sportingbet is well-known for its accumulative bonus system.

The company catalogue contains regular promotions, one-time contests, and prizes. For example, the site offers a bonus for the first deposit, rewards for active players, prizes for bets on the match of the day, bonus codes for refunds in case of failure.

All these features guarantee high user engagement that can increase the online traffic of the gambling platform.

Where to Buy Sportingbet Bookmaker Software?

Sportingbet software from the Bett-Market studio

Bett-Market is a long-standing Sportingbet partner. We offer only the best and time-tested brand solutions.

You can order installation and testing of Sportingbet script, get a demo version of the product, or buy individual sports betting lines from us. Besides, we provide intermediary services in concluding franchise agreements and affiliate programs.

Our company is characterised by a professional approach to solving any task. We guarantee the high profitability of your gambling business.

Start making money with Bett-Market today!

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Elliot Clark


Elliot Clark


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