Sportingbet became a synonym for progressive solutions in the gambling industry. The brand offers modern software, a systematic approach to business activities, and innovative gambling industry strategies.
The start of the company’s activity dates back to 1998. This year, the bookmaker led by Mark Blandford entered the US market, presenting bets on American sports events (baseball, basketball, hockey, and tennis).
Under the close guidance of Mark Blandford, the brand rapidly evolved from its modest beginnings into a noteworthy player in the online gambling industry. Sportingbet quickly became popular among bookmakers and punters and soon began expanding its operation with efficient merges and scale-ups.
The successful functioning of the bookmaker, which offered online poker and casino in addition to sports betting, was finalized in 2006. The US government passed a law on tightening the gambling business. It actually banned online gaming activities.
More key historical points in the brand’s progress:
- Sportingbet expanded its reach by acquiring Paradise Poker in 2004 to ensure better client acquisition and the provision of more comprehensive services.
- In 2006, the brand ceased accepting US deposits and sold its operations in America to refocus on other regions.
- In 2007, Sportingbet closed its Paradise Poker platform and switched towards its proprietary project that had a bigger network of reach.
- The company licensed its brand in South Africa in 2008 to provide its content in the country.
- Soon after, Sportingbet underwent a significant corporate change with a takeover bid in 2012, selling certain operations to William Hill.
A competent strategy and reorientation to the markets of Europe, Asia, and Australia helped to cope with the crisis period. A little later, the countries of the former socialist camp joined the bookmaker’s sphere of interests.
The history of the supplier is marked by rapid expansion, legal and operational challenges, and business decisions that have shaped its journey in the global online gambling market. The organization keeps adapting to modern tendencies and providing quality content to its clients.
Sportingbet is one of the best betting brands in the world today. The main offices of the company are located in London (UK) and in Dublin (Ireland). In addition, there is a headquarter in Malta.
The company’s shares have been quoted on the London Stock Exchange since 2001. The annual profit is £200,000. The number of active users is an impressive argument in favour of the brand. According to experts, more than 700 thousand players visit this online betting shop every day.
Sportingbet is the title sponsor of many well-known teams, for example, “Wolverhampton Wanderers”, “Leeds United”, “Slavia” and others.
Sportingbet operates in 26 countries thanks to the presence of licenses of such tax jurisdictions:
- Malta;
- Native American reservation in Kahnawake;
- Alderney (Normandy);
- The United Kingdom;
- Denmark;
- Tasmania;
- Western Cape (RSA).
After merging with the Australian bookmaker “Centrebet”, Sportingbet became the largest betting company on the territory of this continent. Thanks to the agreement signed with “William Hill”, several joint projects of these two betting giants are presented in the market. The license exchange and participation in various charity events are practicing today.
The company operates in two main areas:
- Business to consumer — work with the consumers (bets on sports and other events from the world of politics, art, and technology, online totalizer and casino, organization of poker tournaments).
- Business to business — high-quality gambling solutions for business (scripts and betting software, affiliate programs, franchise agreements, turnkey betting platforms).
Sportingbet’s propositions are extensive in terms of innovativeness and relevance. A significant customer base and a diverse range of services are neatly complemented by its involvement in sports sponsorships that have boosted brand visibility.
Operational highlights:
- Service diversity. Sportingbet offers sportsbook systems, virtual games, casino entertainment, and the Paradise Poker cardroom. Altogether, the brand caters to over 2.5 million customers worldwide.
- Business model. The company functions through both wholly-owned websites and franchise-like partnerships. This allows for utilizing the centralized services and monitoring the activity efficiently.
- Global presence. Sportingbet headquarters are located in Guernsey. Additional offices in Ireland and Costa Rica diversify the legal reach of its team.
- Sports sponsorships. The company's renowned brand is used to work with global names such as Wolverhampton Wanderers, Slavia Sofia, Steaua Bucuresti, and Banyule FC. Such affiliations enhance image recognition.
Sportingbet has established a strong operational foundation and leveraged sponsorships effectively. An acclaimed name in international online betting and gaming motivates a lot of entrepreneurs to begin partnering and using the company’s content for their own benefit.
This is an international resource translated into more than 20 languages. The service is characterised by convenient navigation, user-friendly interface, and unostentatious design. The amount of advertising is minimized, which is exceptionally pleasant for players.
A special section "Access" is provided for residents of the countries where the operating of betting sites is prohibited at the legislative level. The detailed methods for bypassing the lock are described here.
In addition to a wide range of bets, the platform presents detailed statistics, analytical data, forecasts for upcoming events, and a lot of other useful information.
The site has some unique features:
- Mobile version. A multitasking mobile app for iOS and Android operating systems was developed by the Sportingbet team. Players can not only place bets, but also replenish the account, get acquainted with the latest analytics, and watch free video broadcasts here.
- Online casino with real-time tournaments. Such platforms are localized around the world. The site design is implemented in black tones. Bright neon shades were chosen for active elements. The library of gambling solutions consists of video poker, roulette, baccarat, slot machines, jackpot slots, arcade games. Tables with live croupiers are especially popular here.
- Online totalizer. All players can take part in a weekly free sweepstake. The prize fund for this exciting event is €10,000. The operator shows 12 football matches, the outcome of which must be predicted by the user. The winning combinations are calculated from at least eight predicted events.
The customer support service is working around the clock. You can contact consultants through several channels of communication, such as email, phone, and online chat. The maximum chat response time is 40 minutes. Moreover, you can use a special feedback form.
Sportingbet betting software is in demand in the gambling industry. The company cooperates with both large corporations and small firms that own terminals and gambling platforms. The company’s services will be interesting for those businessmen who are just planning to open their own online projects.
There are several reasons for the popularity of Sportingbet software:
Sportingbet has its own statistical department. Therefore, it presents a unique betting, high limits, and good odds. The average margin is 12.5%. Coefficients in the range of 1.89-3.04 are set for equivalent events.
The software covers dozens of sports and national championships. In addition to the major leagues, the second and third divisions are presented on the site.
Fans of team sports can bet on football, handball, hockey, baseball, basketball. Tennis, boxing, and MMA tournaments are especially popular among individual directions. A separate niche is occupied by e-sports.
The betting line is presented in the form of a vast number of “head to head” options. There are also bets on the personal statistics of specific athletes, their position in the standings and TOP-3 list, as well as on the starting line-up, etc.
A large number of combined options are also present here. You can bet on an underdog, that is, a team with fewer chances to win. Such lines are characterised by high coefficients and are of particular interest to professional gamblers.
Many experts recommend this script for American sports enthusiasts. It includes a detailed events list and attractive offers for such professional North American leagues as the NBA, NHL, NFL, and others.
The script for live betting is one of the priorities of the brand, as it provides about 60% of its profitability, according to experts.
In fact, you can find about 95% of pre-match events in live mode. The betting lines are updating during the competition very quickly. You can find a worthy bet even in the last minutes of the game.
Live bets and odds are slightly higher than the pre-match offers. Moreover, the site proposes the online broadcasting of popular sporting events.
The software guarantees transparent and honest work for all online betting participants. Unauthorized third-party access is not possible. The programs are characterised by smooth and uninterrupted operating.
A two-level verification has been developed in order to improve the security system. The process of confirming your identity and place of residence lasts up to two weeks. You need to provide a copy of your passport or driver’s license, as well as scans of utility bills.
The bookmaker is an active opponent of rigged matches and corruption in the gambling industry. The company is a permanent member of such well-known anti-corruption associations and international associations as GAMCARE, IBAS, Australian Wagering Council, and RGA.
The software provides interaction with all popular depositing/withdrawing services, for example, Visa, Maestro, MasterCard debit and credit cards, WebMoney, Yandex.Money, Neteller, and QIWI e-wallets. Players can also use prepaid cards or bank transfers.
Cash transactions are supported in 12 currencies, including EUR, GBP, USD, and RUB. The system provides loyal conversion rates. The operator commission is debited for withdrawal.
The minimum and maximum limits for withdrawing money are €10 and €200,000.
Sportingbet is well-known for its accumulative bonus system.
The company catalogue contains regular promotions, one-time contests, and prizes. For example, the site offers a bonus for the first deposit, rewards for active players, prizes for bets on the match of the day, bonus codes for refunds in case of failure.
All these features guarantee high user engagement that can increase the online traffic of the gambling platform.
Bett-Market is a long-standing Sportingbet partner. We offer only the best and time-tested brand solutions.
The selection of a strong system for a bookmaker’s project must be supported with a thorough analysis of the market of providers and their strengths. Sportingbet stands out with a wide range of betting and gaming options. Its ability to maintain a notable presence through strategic sponsorships and global operations motivates entrepreneurs to start a fruitful collaboration process.
Key aspects to keep in mind when considering Sportingbet supplier:
- The organization started as an American-based content provider that grew quickly and soon merged with Paradise Poker and was bought by William Hill.
- Later on, the brand expanded its region of influence to Europe, Asia, and Australia to continue covering new audiences.
- Sportingbet is officialized in 26 countries with official licenses from the UKGC, MGA, and other notable commissions.
- The developer provides a variety of betting platforms, including sports, casino, and poker games.
- Both desktop and mobile websites are extremely convenient to use, with all functions preserved on both.
- The global customer base consists of over 2.5 million registered users from 200 countries.
- The brand utilizes a blend of owned and franchised operations to maximize market reach and efficiency.
- The company is engaged in multiple sports sponsorships, prominently displaying its brand across different leagues and teams.
Sportingbet’s provider status is underscored by its comprehensive service offerings, international reach, efficient operational model, and active engagement in partnering. All this contributes to its reputation as a leading online gambling content supplier.
You can order installation and testing of Sportingbet script, get a demo version of the product, or buy individual sports betting lines from us. Besides, we provide intermediary services in concluding franchise agreements and affiliate programs.
Our company is characterised by a professional approach to solving any task. We guarantee the high profitability of your gambling business.
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