Parimatch Bookmaker: Reliable Software from the Trusted Brand

The international brand has over 20 years of experience in the market and offers not only a wide range of the most popular types of sports events but also an opportunity to play games for money with live dealers, unique bonuses, and a large-scale affiliate program for the B2B audience.

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About the Supplier

The Ukrainian firm was founded in 1996 and has quickly managed to gain worldwide recognition. The software is already extremely popular in Europe (the interface of the gambling platform was translated to 9 languages) and now, the operator is focused on the audience from the CIS countries.

The main goal of the bookmaker is continuous development and empowerment. In 2000, the brand entered the online market but it continues to provide a range of services for land-based betting shops (more information on the affiliate solutions can be found further in this article).

In 2011, the company launched a complete upgrade of its online platform. After that, the software from the Parimatch betting operator began to support the following types of entertainment:

• live and pre-match bets;
• betting on eSports;
• bids on political and show business events;
• proprietary solutions;
• casinos with live dealers;
• slot games and desktop emulators;
• a poker room for organising tournaments.

The software is certified by the gambling regulator of Curacao.

Events, Odds, and Types of Bets from Parimatch

Traditionally, the largest event line can be found in the Football section. Even for less important matches, a set of 50 or more bets is provided. As for top events, there can be about 200 wagering options.

The average margin for pre-match bids is 5–6%.

Live Betting

The average margin for in-game bids is 7–8%.

The sportsbook software offers gamblers to place live wagers on the following events:

• football;
• hockey;
• big and table tennis;
• basketball;
• volleyball;
• American football;
• eSports.

A distinctive feature of the platform is well-thought-out and clear navigation. In the live section, users can not only view the current odds but also select events with a live broadcast (to start the video, it is necessary to click on a special icon, which is displayed below the list of competitions).

Bonuses and Additional Features

Betting software offered on the Parimatch resource pleases gamblers with a wide variety of bonus options. Moreover, the company's portfolio includes both regular offers and seasonal promotions, as well as a separate category of services for the VIP audience.

The main components of the brand’s loyalty program:

1. Welcome bonus. Those users who deposit 50 dollars or more for the first time receive a fixed bonus of the same amount of money (the payout may be made in another currency).
2. Free bets. The company motivates players to extend the session and return to the website over and over again: every 101st bet in the system is on the house. Moreover, the value of the free bonus is automatically calculated based on the average size of previous deposits.
3. CashOut service. Using the described betting software, gamblers can request a long-term calculation for any type of bid (pre-match or live). The decision to accrue the bonus is made by casino operators. In case of a positive result, players receive an instant transfer to the internal account. The amount of the bonus depends on the size of the initial bet and the odds of the selected event.
4. VIP service. This program is designed for an audience with an average balance of 100 dollars or more. The minimum deposit is 1 thousand dollars. Moreover, the bet is accepted only in the pre-match format and no later than 20 minutes before the start of the event. All requests for VIP bonuses are automatically sent for manual verification to system administrators.

Affiliate Services for the B2B Audience

The sportsbook software is an excellent choice for beginning entrepreneurs. The brand offers a full-scale affiliate program that includes several effective advertising tools:

1. Banners. There is a large selection of adaptive templates in several styles for different types of events.
2. XML-field. The solution is equipped with a powerful statistical system that allows business owners to track all the actions of the audience and apply multi-level filters to control and manage the gaming site.
3. Text materials. The company offers a wide range of articles, reviews, and other thematic materials aimed at improving the position of the platform in search engines.

Support for the Land-Based Sector

Depending on the size of the initial capital, the holding offers investors several types of cooperation. All services and solutions of the bookmaker are aimed at maximising the profit of partners.

From the company, it is possible to order a full-fledged business case for the creation of a land-based network. It will include:

• advisory services on the choice of premises for the bookmaker’s office;
• recommendations on the recruitment of staff;
• assistance in the selection and purchase or lease of equipment;
• package of instructions for business administration;
• development of effective standards for the registration of the betting shop;
• quick connection of the entire line of proprietary sportsbook solutions;
• round-the-clock technical support;
• monitoring the legitimacy of the network and assistance in identifying any unauthorised actions on the part of staff and visitors;
• creation and implementation of promotions and other programs to attract the audience;
• planning and launch of advertising campaigns;
• regular updating of the digital platform and prompt notification about the releases of new products.

Parimatch: Advantages of the Solution

The brand’s offer attracts investors due to the following characteristics:

Audience Coverage

The software has gained the recognition of hundreds of thousands of users from all over the world. Betting and casino products of the international holding are popular with the audience in Europe and the CIS countries. The interface of the service supports 9 language versions.

The company actively operates in online and land-based market segments and is constantly developing its mobile product line. The official website is available in desktop and mobile formats. Besides, the bookmaker offers a specialised downloadable application for Android and iOS systems.

Payment Instruments

By connecting the brand’s solution, operators get access to the most popular and safe payment and withdrawal methods.

Users are offered the following options:

• mobile deposits (the program is available to MTS, Beeline, Kyivstar, Vodafone, Megafon, Life, and Tele2 subscribers);
• transfers via electronic wallets (Qiwi, WebMoney, Yandex.Money, Moneta.ru, AdvCash, Skrill);
• internet banking and traditional bank transfers (Visa/MasterCard, MIR, Tinkoff, Post Bank);
• deposition of funds via self-service terminals (Evroset and Svyaznoy).

Support Service

Customer support works round-the-clock and accepts requests in 9 languages.

The company provided the following communication channels:

• dedicated telephone line (for users from Russia and Ukraine);
• chat window on the official website;
• e-mail address;
• account on Skype.

Legal Status

The described betting software is developed and implemented following international standards and the norms established by the gambling regulator of Curacao. Moreover, the company is ready to help operators adapt digital services and land-based offices to the provisions of local authorities.

The Catalogue of Offerings

Partners of the brand can buy certain categories of goods (for example, software for an offline network business or a marketing case with exclusive bonuses and loyalty programs) or order a complex product with access to all solutions created by the firm and the latest market releases.

These are traditional casino games and live entertainment, event lines, pre-match and live bets, powerful statistical systems, data protection services, unique content, mobile applications, and lotteries.

The Main Things about Products on the Parimatch Site

The undeniable advantages of the decision to purchase the described software:

1. Legal work. Possession of a licence issued in Curacao allows operators to establish a land-based or a digital business in almost all parts of Europe and the CIS countries.
2. Catalogue of entertainment. The bookmaker offers not only a wide range of sports betting but also many additional services, such as lotteries, traditional slots, eSports, and live dealer games.
3. Comprehensive support. When ordering the brand’s proprietary solutions, entrepreneurs can count on full-scale project support: from business cases and training materials related to the recruitment of staff to the development of exclusive loyalty programs and assistance in decorating land-based network locations.
4. Cross-platform environment. There is a traditional desktop version of the website, which can be launched in mobile browsers, and a special downloadable application that completely duplicates the functionality of the main platform.
5. Unique bonuses. The bookmaker is constantly expanding the range of solutions to attract and retain the target audience: welcome bonuses, free bids, increased odds for big bets (the VIP program), etc.

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We constantly update our product range and offer turnkey betting shops, exclusive mobile applications, reliable payment software, security programs, and much more.

For all questions, please contact our managers.