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Software provided by the firm contains many original features for both players and operators. One of the most striking offers of the company is the PointsBetting system, which can adjust the size of winnings depending on the difference between the predicted and actual results.
The brand is known for its non-standard products for fans of popular American leagues. For example, in the season of 2020–2021, it was focused on the US National Football League. The firm offered bets on all matches within the NFL, as well as the free PointsBet Pick 6 game.
PointsBet was established in 2015. The organisation currently has headquarters in Cremorne, Australia. Despite its relatively short market presence, the brand has already become a prominent corporate bookmaker content supplier with a comprehensive range of sports, racing, and iGaming products.
The majority of services are offered through its cloud-based platform. The company operates primarily in Australia and Canada and provides customers with diverse wagering options like traditional fixed-odds possibilities and the innovative Spread Betting format.
In June 2023, PointsBet sold its US operations to Fanatics for $340 million. This allowed the company to concentrate more on the Australian and Canadian regions. The strategic move empowered PointsBet to enhance its offerings. Today, the supplier provides around a thousand options for each AFL game, with unique betting possibilities across fixed odds and spreads.
The company’s commitment to innovation is evident in its development of a scalable cloud-based platform. The technology allowed the team to deliver advanced wagering products.
PointsBet’s suite includes:
As of the end of 2024, the company is reportedly anticipating a potential takeover bid that exceeds $300 million from an overseas entity. A focus on seamless sportsbook propositions and a diverse range of markets drive PointsBet within the online bookmaker sector.
PointsBet is an Australian firm, the target audience of which is local operators and players. The brand was founded in 2018 and has a permit issued in the Northern Territory of Australia.
A powerful impetus to the bookmaker’s development was the cancellation of the American PASPA pact in 2018. The law has been in force in the United States since 1992. It prohibited any bets that were not placed in dedicated gambling areas (Las Vegas, Atlantic City, and others).
With the revocation of the act, the US betting market became available to many companies, and the PointsBet team was one of the first to take advantage of this situation.
At the end of 2020, the software offered by the brand was licensed in 6 states:
As restrictions on betting are lifted by local authorities in other states, the company plans to further increase its presence in the US.
Licensing in Australia and America has several differences, so the software is available on 2 websites: with .com and .au domain names.
The differences also apply to:
The product offered on the PointsBet resource covers more than 30 sports and about 120 markets, including international and regional competitions, large commercial meetings, charity matches, and other exciting events.
Unlike other Australian firms, the brand did not focus on horse racing, the most popular sport in the region. This direction is presented on a separate page along with other types of entertainment.
In general, the software offers bids on volleyball, darts, rowing, basketball, tennis, golf, soccer, cycling, cricket, motorcycle races, and other sports. A separate tab is dedicated to eSports solutions with support for the most popular virtual disciplines within the advanced tournament series.
Since the betting software is focused on the markets of North America and Australia, their national leagues are the best represented. AFL, NFL, NBA, and NHL matches receive more than 50 pairs of odds per game. In the final meetings, gamblers have more than 70 available bets.
The PointsBet betting software has one feature that distinguishes the product from the offers of competitors: a wide range of bids. It includes both the standard scheme with fixed odds and the unique method of calculating winnings:
Traditional bets | To make the numerical display of odds possible, the provider uses the American and Asian systems. The toggle button is located on the main page of the gaming site. As for the range of wagers, users have access to:
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PointsBetting wagering | It is worth buying the provider’s programs for the sake of the original betting option. The company renounced fixed rates in favour of dynamic lines. The system adjusts the user's winnings depending on how much the actual result differs from the predicted one. For example, gamblers bet 10 dollars on the fact that their favourite basketball team would win and score over 100 points in a game. If at the end of the meeting, the score is 110 points, players will immediately get 100 dollars (the initial bid is multiplied by the difference between the forecast and the real result). The second option: the team won with 95 points. In this case, the calculation will be the following — a successful bet on the winner minus 50 dollars (10 dollars multiplied by 5: the difference in the scored points). In practice, clients always win but the amount of their earnings is adjusted depending on the final statistics of the match |
Live bids | The software provides a live line for both traditional wagering and the PointsBetting system. At the same time, it is slightly smaller than the pre-match line but with good coverage of all popular matches. Such a procedure as the acceptance of bets depends on the region:
The section with live odds has been updated with online streaming of the most in-demand events, including top matches and finals of the NBA, US Open, NHL series, and other tournaments |
The brand offers a wide range of bonuses that are actively used to attract and retain customers.
The bookmaker’s loyalty program is characterised by unprecedented generosity in comparison with the offers of competitors. This fact is explained by the desire to stand out and gather loyal clients on the wagering platform.
The list of bonuses is constantly updated and improved. At the moment, the software includes the following types of rewards:
PointsBet offers a comprehensive suite of products that cover operators’ demands to diversify the assortment and engage the audience. Racing propositions are featured in a separate tab since they are some of the most demanded in the targeted regions of the provider’s operation.
PointsBet provides extensive coverage of races, including Australian and New Zealand thoroughbred events and selected international meets. Operators can offer their customers competitive fixed odds and Tote betting options. Choices like Best Tote + SP for win wagers and Best Tote are some of the most popular.
The platform supports exotic bets like Quinella, Exacta, Trifecta, and First Four. Punters get to explore multiple wagering strategies with such diversity. Estimated Tote odds are displayed for each race and provide users with extra information for thought-out decisions.
PointsBet recognises the popularity of this format and delivers a full selection of markets. The coverage comprises Australia, New Zealand, the UK, Ireland, Mexico, and USA events.
Operators can provide their customers with fixed win/place wagers, Tote options, and exotic types like Trifecta, First Four, Quinella, Exacta, and Quaddie. The platform also offers quality form information, which includes trainer details and recent performance data.
PointsBet’s racing offerings in this format include events from Australia and New Zealand, as well as selected international venues. Operators can present their users with fixed odds and Tote options, along with exotic bets such as Quinella, Exacta, Trifecta, and First Four.
The product’s user-friendly interface and comprehensive market coverage ensure an engaging experience for harness racing enthusiasts. These PointsBet’s products deliver a diverse and dynamic environment that can appeal to a broad range of sportsbook fans.
The PointsBet betting software contains several interesting offers that are not included in the provider's bonus program but are very valuable for users:
The described betting programs are characterised by a well-thought-out payment service.
Features of the system:
Before the previous football season (NFL series), the provider presented the PointsBet Pick 6 free game. It is aimed at acquainting users with the company's products and the basic types of betting in the NFL.
Gamblers need to register on the PointsBet Pick 6 site and guess the results in 6 virtual football matches. The forecast must contain not only the name of the best team but also the exact number of goals missed and scored
The drawing of prizes is held every week, and the winner receives 25 thousand dollars. If several users predict the exact result, the money will be divided equally between all players.
PointsBet integrates comprehensive measures for safe interaction into its operations. The company prioritises enjoyable and healthy betting experiences for its users. PointsBet has plentiful related tools in stock and empowers operators to provide their clients with solutions to adhere to responsible interaction.
A range of pre-commitment options is available. The suite includes deposit and spend limits and allows users to manage their wagering budgets effectively. Such boundaries can be set for various timeframes, with immediate implementation for reductions and cooling-off periods. Operators benefit from such resilient financial controls, which help elaborate trust and long-term client relationships.
PointsBet also promotes time-based limits. Among the most effective tools are temporary exclusions through the proprietary “Take a Break” feature, as well as self-exclusion options. The last is critical for individuals who need extended time away. These tools align with industry standards and support operators in the adherence to regulatory requirements and user protection.
Access to the platform’s transaction history enhances transparency. Punters can quickly review their financial activities. Additionally, PointsBet collaborates with third-party organisations such as GAMSTOP and national helplines for external support.
Staff training ensures that operators are equipped to identify potential gambling issues and assist clients appropriately. These measures, paired with child protection software recommendations, highlight PointsBet’s proactive approach to a safe, compliant, and socially responsible betting ecosystem.
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