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Sportsbet Betting Software: Order High-Tech Products at Bett-Market

Article writer: Elliot Clark

The brand’s solution is a choice in favour of a multi-tasking sportsbook platform with tons of interesting business opportunities. The bookmaker hosts services in cloud structures, thus increasing the overall performance system by 40%. The advantages of the product also include a detailed list of events in more than 50 types of sport. Special attention is paid to horse racing — one of the most popular entertainments in Australia.

Betting software from the Sportsbet provider

You can order the Sportsbet software from Bett-Market. We propose a professional approach and complex service.

About the Bookmaker

The brand was founded in Australia and has almost 30 years of experience in the gambling industry.

Key Dates in the Company’s History

Sportsbet is the first Australian bookmaker that started to accept online and live bets placed via the phone service:

  • 1993 — the year of the firm’s foundation in the city of Darwin, the capital of the Northern Territory of Australia. The provider has been licensed by the local Gambling Commission, which allowed it to legally operate in the Australian and New Zealand markets.
  • In 2005, the company's shares were bought by a talented entrepreneur, Matthew Tripp. The investor increased the capacities of the platform by presenting the sportsbook software designed for the placement of online wagers.
  • In 2009, the largest Irish betting shop, Paddy Power, bought a controlling stake in Sportsbet and began a complex revision of the brand’s websites and products.
  • In 2011, the provider entered the international market with an updated platform under the .com domain name. It became possible for gamblers to place bets from the United Kingdom, Germany, Austria, and other countries.
  • In 2015, the new gaming system began to work with cryptocurrency and fiat money. The resource was licensed by Curacao eGaming, one of the most prestigious jurisdictions in the world.

International Partnership

The company is known for its lucrative contracts with sports clubs, commercial tournaments, and federations.

In September 2020, the firm signed a three-year agreement with Arsenal, the famous English football club. The provider acts as an official sponsor of the club and also finances several joint projects in the field of responsible gambling.

The Sportsbet wagering software attracts the audience with its non-standard advertising campaigns, for example:

  • In 2009, the company paid out all bets on the victory of Roger Federer, the tennis player, at Wimbledon even before the start of the tournament. In the final match, Federer defeated another eminent tennis player, the Englishman Andy Roddick.
  • In 2010, the bookmaker paid out all bets on the victory of England in the famous Ashes Series 2010–2011. Gamblers received money after the first meeting, although there were still 5 months left before the end of the season.

Sportsbet Betting Software: Key Features

Among the main reasons to buy the Sportsbet solution, we can name its scalability, security, and flexibility. The brand has created a well-thought-out product that can be easily integrated into a platform that is launched from scratch.

The list of key characteristics of the software includes:

Modern programming languages

Sportsbet sportsbook software was written using Tcl, C/C++, and Java languages, as well as with the use of Juce, Super-OOP, Spring Boot, and PrimeFaces frameworks.

Administrators receive a high-technology betting environment with a wide range of universal settings

Cloud architecture of microservices

Information files and databases are hosted in Amazon Web Services cloud storage.

The manufacturer closely cooperates with Amazon using the AWS Glue digital infrastructure to simplify the preparation and downloading of analytical reports.

In total, the provider hosted 78 structural components (including a wagering system, a payment module, and an affiliate program) on AWS cloud services

High working speed

The Sportsbet software works well during traffic splashes, processing up to 50 thousand requests per minute. Increased activity of gamblers usually takes place during major national tournaments

Improved performance

The placement of software components on AWS cloud servers increased the system’s performance by 30–40%. The product is instantly displayed in the mobile application and on the website

Simple scaling

Those operators who decide to buy the Sportsbet betting programs can add new features (sets of odds, promotional offers) to the structure of their platforms.

The provider accelerated the development process by 60% using advanced IT products

Personalised services

Informix database models and Amazon Redshift analytics process 10 billion lines of data and generate thousands of simulations per minute. For this reason, the service provides clients with the most interesting odds in the requested markets

Comprehensive Support for Sports Markets

Sportsbet bookmaker software: sports markets

The described software offers a large selection of sporting events with a wide range of bets for every match.

The bookmaker is also distinguished by a high speed of market opening. The operator publishes sets with fixed odds in the middle of the week and on weekends, outpacing many competitors.

The average margin level is 5.2%, and for the futures markets, the provider offers 14.7%.

Well-Thought-Out Racing Section

The Sportsbet software can boast of a strong racing line:

  • The section includes horse and dog racing.
  • The brand offers an interesting Multi Builder feature that allows gamblers to bet on several racers at once. Players are no longer limited to betting on only one horse but can choose more diverse combinations (for example, the winner of the Top 3).
  • Most competitions come with expert advice, comments from professionals, and popular betting options for each race.
  • The Toptote product daily generates the best odds for every race, allowing gamblers to play at low, medium, and high stakes.

Interactive Sportsbook Tab

The bookmaker’s software includes a wide range of markets for sports matches held in Australia and all over the world:

  1. The platform accepts bets on football, tennis, baseball, cricket, basketball, rugby, boxing, MMA, and other sports. Such seasonal disciplines as skiing and sailing also get a good line of odds.
  2. The eSports section covers all popular eSports and games, including Dreamhack, Blast Pro, Intel Extreme Masters, etc.
  3. The solution contains the Sport Multi Builder option, which offers simultaneous wagering on multiple sets of odds within a given competition.
  4. Top matches get more than 60 different betting options, including totals, fixed lines, spreads, futures, and bids on the statistics of individual players (for team sports).

Dynamic Live Bets

The Australian Gambling Law prohibits the placement of live bets directly on a sportsbook platform. To choose an interesting set of odds, gamblers need to turn to a special Sportsbet call centre.

The minimum limit for wagering by phone is traditionally higher than for pre-match bets. The software offers lines with a minimum live bet of 50 dollars, while in the preliminary format it is possible to choose a bid in the size of 0.5 dollars.

Slight difficulties with live betting are fully offset by free HD broadcasts of football, basketball, and tennis matches. Users receive notifications with links to the upcoming live broadcasts a few hours before the start of the match.

Interesting Loyalty Program

Sportsbet bookie software: loyalty program

Following the Australian Gambling Law, bookmakers cannot offer welcome bonuses for the attraction of new customers, registration on the website, etc. Instead, the Sportsbet betting software contains several second-rank bonuses that users receive as a reward for performing a specific task.

The provider offers:

  1. Cashback. This option is activated only if the player or team on which users placed a bet will end up taking a place below the top 3. The RTP percentage varies between 30–70% and depends on the specific sport.
  2. Exclusive refund offers. Each day, the company randomly selects one or more races with compensated wagers. Clients receive cash returns regardless of whether they won or not.
  3. AFL bonus. When betting on matches within the Australian Football League, gamblers can withdraw their winnings before the end of the match if the selected team leads by 6 points during one of the breaks. The payout is calculated regardless of which team won at the end of the match.

An important nuance is that the Sportsbet software does not provide for a commission when choosing a bet, converting currencies, or withdrawing money. The only type of expenditure is related to international wire transfers: the service takes 15 Australian dollars for one operation.

The Main Things about the Sportsbet Solution

The famous Australian bookmaker was the first on the continent to organise the acceptance of online bets. The brand is known for good event lines with support for more than 50 sports, including such exotic disciplines as yachting or seasonal skiing.

  • The solution was created using popular IT tools. These are C/C++ and Java programming languages, Juce and Super-OOP frameworks, and Informix databases. The software is hosted in AWS cloud storage and processes up to 50 thousand operations per minute.
  • The event line includes 2 directions: Racing and Sportsbook. The Multi Builder feature helps gamblers to place simultaneous bets and receive up-to-date analytics and suggestions related to the odds.
  • The loyalty program provides good cashback, AFL bonuses, and special refund options regardless of the outcome of the match.
To buy the multi-profile programs from Sportsbet and other reputable providers of bookie solutions, please turn to Bett-Market.

We offer a wide range of products and services designed to make your business project stand out against the background of the offers of competitors. These are ready-made turnkey platforms, payment modules, services for internet traffic arbitration, and other useful options.

For all questions, please contact our managers.

Elliot Clark


Elliot Clark


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