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The bookmaker offers an excellent product with interesting betting options for horse racing and other popular sports. The Neds company is known for its proprietary solutions (Multi Builder, Punters ToolBox, Bet Boost) that make the gameplay more exciting and dynamic.
The brand’s platform was launched in 2017 thanks to the efforts of the former commercial director of the Ladbrokes conglomerate, Dean Shannon.
After the end of his contract with Ladbrokes, Dean decided to focus on his gambling project and established a lottery business. Given the prospects of the betting niche, after a while, the provider presented the well-thought-out sportsbook software.
The product was introduced in 2017 in anticipation of the Spring Racing Carnival, an annual event that took place in Melbourne from October to November. The tournament is characterised by high attendance, so the new Neds sportsbook solution with the Racing multitasking section immediately attracted the interest of the local audience.
The firm obtained a licence in the Northern Territory of Australia. It also operates legally in the markets of North America and the UK. To buy the vendor’s software and work with European users, operators will need to provide additional cross-site mirroring.
The bookmaker’s product is written in the modern Google Go programming language to ensure multitasking and good flexibility.
Instead of physical server hardware, the manufacturer hosts the software in Amazon Web Services cloud storage. This approach provides a high speed of request processing, including automatic updating of odds in real-time.
The described sportsbook platform supports 2 key areas:
This category includes dog sledging and greyhound racing that take place primarily in Australia and New Zealand.
The company has developed several original features, including:
The software covers thousands of markets and more than 50 types of wagers:
The acceptance of live wagers has several nuances related to the features of Australian law:
The bookmaker has implemented several unique features into the platform. Built-in options set the Neds product apart from the offers of competitors.
Multi Builder | A universal sports betting constructor that simplifies and speeds up decision-making for both beginners and experienced gamblers. Users quickly add profitable odds with their detailed analysis and benefits of the selected bet to their portfolio. It is also possible to play with unique express wagers created in the Multi Builder environment |
Same Race Multi | It is similar to the previous one but is dedicated to horse racing. The betting system allows gamblers to select multiple favourites to manage their bids. Visitors to the platform can choose winnings, top 3 races, head-to-head bets, and many other options |
Punters ToolBox | This solution contains a complete set of tools for users. The Neds software includes BetBack, PriceBoost, BackUp, ExtraHead, and other features |
Bet Boost | A bonus to the initial bet when a part of it is paid by the provider without changing the previously set pair of odds |
Cash Out | Users can cash out current winnings but with reduced odds. There is no need to wait for the end of the match or race |
The vendor’s software is distinguished by a well-thought-out payment policy. The company has collected the best financial systems and options for managing transactions in one place to provide prompt service.
Features of the solution include:
Neds provides an all-rounded suite of sportsbook content as well as complementary programs for effective handling of operations. Platform owners can get the entire package or install separate instruments, considering their individual needs.
Neds’ betting software is engineered with dedicated tools to keep platform owners and their clients safe. The system employs sophisticated algorithms to monitor wagering patterns in real time. This allows the early detection of irregular activities and potential fraud. The proactive approach guarantees the integrity of sportsbook services and maintains an honest environment for all participants.
Additionally, Neds adheres to strong protection protocols and complies with international standards to secure user details and financial data. The integration of multi-factor authentication and encrypted communication channels further reinforces the platform against unauthorised access. As a result, operators receive secure and reliable solutions for their activities.
Clarity in user behaviour and market trends is crucial for the optimisation of sportsbook operations. Neds’ software offers an extensive suite of analytics and reporting tools that provide platform owners with valuable insights into user engagement, inclinations, and financial performance.
The dedicated instruments facilitate decision-making and allow operators to adapt their offerings to cover user demands. Customisable dashboards and real-time reporting let operators monitor key performance indicators effectively. This guarantees they remain responsive to market dynamics and user needs.
Neds’ platform is built on a scalable architecture. Operators get to advance their services as their user base grows. The modular design supports easy integration of additional features and third-party products. The platform can be customised to align with their brand identity and operational requirements.
Neds’s software provides the flexibility needed to adapt to diverse niche demands:
This adaptability ensures that operators can offer their users a personalised and engaging experience. This results in improved customer loyalty and sustained growth.
Like many modern providers, Neds offers a convenient mobile platform. The app can be downloaded on the bookmaker’s official website, as well as through the App Store and Google Play online stores.
The service is designed to work with modern portable devices, including Apple, Android, Windows, and other popular smartphones and tablets. The solution is characterised by spectacular visualisation, which instantly adapts to the technical parameters of a personal device. Most of the functions are placed in the expandable menu, leaving only the most necessary options on the main page.
The Neds sportsbook platform, installed as a mobile application, contains the function of automatic mailing of the latest events and current odds for selected sports. The Neds Amazon Alexa option is useful for professional gamblers looking for the most profitable sets of odds.
The renowned brand demonstrates a steadfast adherence to a healthy gambling process across its products. The provided tools help operators create a safe and ethical environment for their clients. The integration of advanced software and practices allows platform owners to support responsible participation and maintain user trust and satisfaction.
The Neds solutions incorporate a comprehensive set of features to advance safe engagement:
These tools are typically combined with a user-centric approach and help operators create a platform that prioritises client welfare. On top of that, they aid with compliance maintenance over local and international regulations. Neds’ responsible practices and software help build trust with the audience for the sake of long-term engagement and operator’s positive reputation in the industry.
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