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The bookmaker offers an excellent product with interesting betting options for horse racing and other popular sports. The Neds company is known for its proprietary solutions (Multi Builder, Punters ToolBox, Bet Boost) that make the gameplay more exciting and dynamic.
The brand’s platform was launched in 2017 thanks to the efforts of the former commercial director of the Ladbrokes conglomerate, Dean Shannon.
After the end of his contract with Ladbrokes, Dean decided to focus on his gambling project and established a lottery business. Given the prospects of the betting niche, after a while, the provider presented the well-thought-out sportsbook software.
The product was introduced in 2017 in anticipation of the Spring Racing Carnival, an annual event that took place in Melbourne from October to November. The tournament is characterised by high attendance, so the new Neds sportsbook solution with the Racing multitasking section immediately attracted the interest of the local audience.
The firm obtained a licence in the Northern Territory of Australia. It also operates legally in the markets of North America and the UK. To buy the vendor’s software and work with European users, operators will need to provide additional cross-site mirroring.
The bookmaker’s product is written in the modern Google Go programming language to ensure multitasking and good flexibility.
Instead of physical server hardware, the manufacturer hosts the software in Amazon Web Services cloud storage. This approach provides a high speed of request processing, including automatic updating of odds in real-time.
The described sportsbook platform supports 2 key areas:
This category includes dog sledging and greyhound racing that take place primarily in Australia and New Zealand.
The company has developed several original features, including:
The software covers thousands of markets and more than 50 types of wagers:
The acceptance of live wagers has several nuances related to the features of Australian law:
The bookmaker has implemented several unique features into the platform. Built-in options set the Neds product apart from the offers of competitors.
Multi Builder | A universal sports betting constructor that simplifies and speeds up decision-making for both beginners and experienced gamblers. Users quickly add profitable odds with their detailed analysis and benefits of the selected bet to their portfolio. It is also possible to play with unique express wagers created in the Multi Builder environment |
Same Race Multi | It is similar to the previous one but is dedicated to horse racing. The betting system allows gamblers to select multiple favourites to manage their bids. Visitors to the platform can choose winnings, top 3 races, head-to-head bets, and many other options |
Punters ToolBox | This solution contains a complete set of tools for users. The Neds software includes BetBack, PriceBoost, BackUp, ExtraHead, and other features |
Bet Boost | A bonus to the initial bet when a part of it is paid by the provider without changing the previously set pair of odds |
Cash Out | Users can cash out current winnings but with reduced odds. There is no need to wait for the end of the match or race |
The vendor’s software is distinguished by a well-thought-out payment policy. The company has collected the best financial systems and options for managing transactions in one place to provide prompt service.
Features of the solution include:
Like many modern providers, Neds offers a convenient mobile platform. The app can be downloaded on the bookmaker’s official website, as well as through the App Store and Google Play online stores.
The service is designed to work with modern portable devices, including Apple, Android, Windows, and other popular smartphones and tablets. The solution is characterised by spectacular visualisation, which instantly adapts to the technical parameters of a personal device. Most of the functions are placed in the expandable menu, leaving only the most necessary options on the main page.
The Neds sportsbook platform, installed as a mobile application, contains the function of automatic mailing of the latest events and current odds for selected sports. The Neds Amazon Alexa option is useful for professional gamblers looking for the most profitable sets of odds.
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