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Bookmaker's Office Bet365: Everything That Operators Need

Article writer: Elliot Clark

A famous British bookmaker Bet365 has been operating at the global market since 1974 and for many years has been the operator of land-based betting shops. However, with the appearance of the Internet, the company management has decided to move the business to the global network and in 2000 it has closed (or sold) all land-based bookmaker’s offices and focused on online activities.

British bookmaker Bet365

The bookmaker software of this brand is an ideal choice for bookmakers. Bet365 has often received the title of the world's best betting shop on the Internet and is considered to be the best in the UK. Moreover, the firm has membership in such famous associations as IBAS and ESSA.

It is possible to find on the Internet several companies that will help you buy sports betting software and explain to you how to set up a bookmaking business. Today we are going to tell you about Bet365 and competitive advantages.

Bett-Market provides free consultations related to sports betting software, and it is also possible to buy a bookmaker franchise of Bet365 from this brand, as well as to order the betting business software development and the betting site monetization. The help of such a well-known provider will undoubtedly raise the income of your bookmaker’s office.

Among partners of Bet365 there are different sports leagues, and the brand also acts as a sponsor of professional teams of the world and holds itself out as a leading operator.

How to Open a Bookmaker's Office

The betting business, along with online casinos, is considered to be one of the most profitable in the world, and the bookmaker software or the sportsbook script is now a highly marketable product.

Before you start sports betting business or launch a land-based bookmaker’s office, you need to test the waters and find out everything that is related to this issue.

Experts are ready to name stages preceding the launch of the betting business:

  1. Obtain a registration of a company that will be engaged in bookmaking.
  2. Purchase the sportsbook software.
  3. Obtain a gambling license.
  4. Develop a website.
  5. Cooperate with experienced analysts for the calculation of the betting odds.
  6. Launch a bookmaker’s office.

The sports betting software plays an important role, and this is why special attention should be paid to its quality and functionality.

You can, of course, buy sports betting software and so everything we have mentioned above on your own, but experts call this path the most time-consuming and recommend several alternative options for the opening of a betting shop.

  1. Open bookmaker franchise. It will be quite easy to do it if you enter into an agreement with the brand which is ready to add your office to its license. In fact, a franchise makes your business profitable already from the very beginning, because you do not need to think of how to independently increase betting traffic or of the betting site monetization.
  2. Buy a bookmaker franchise. That is, to buy a "piece" of the brand from a well-known firm, to use its popular name while running your betting business. Such a company gives you the right to work under its license, implement unique projects and use the potential of the bookmaker’s office. The firm, which provides you with such favorable prospects, is also interested in the development and prosperity of your business, as it will receive from you certain interest, stipulated earlier. Besides, you will not need to deal with sports betting club advertising, since the brand has long been known, and there is no special need to promote it. In any case, if you do not know what to do, there will always be someone to help you.
  3. You can start sports betting business in another way – to buy bookmaker club on turnkey basis. It means that the development company will:
  • help you to get a license;
  • provide bookmaker software or a sportsbook script;
  • develop a website;
  •  integrate the software;
  • help you to promote the bookmaker's office.

Today, the development of programs for bookmakers has become a very popular activity, so it is not difficult to find software vendors for a betting shop. But first, you should think everything over, analyze the market and decide on a company that already has experience and a convincing portfolio. You also need to inquire about the reputation of the chosen brand at the market.


The sportsbook software like at Bet365, installed on the official site of the company, automatically makes services of any operator in-demand. It bears reminding that the firm does not have a land-based betting shop, since the company management has decided to conduct activities only on the Internet, fostering on it all efforts, funds and marketing.

The color of the brand’s website is deep green, and despite the fact that everything here is in English, it is totally understandable. This bookmaker software offers many kinds of bets, as well as a casino, poker, games and bingo. 

Sports betting software by Bet365

Due to the fact that the company’s website, supporting 18 world’s languages, is not translated into Russian, the web-resource has so-called mirror-sites where it is possible to thoroughly understand the functionality of the software from the Bet365 bookmaker.

What is Bet365:

  • sports betting;
  • mobile applications;
  • video broadcasting;
  • a wide range of gambling products;
  • financial rates on the stock exchange;
  • line and live betting.

Bet365: Bets, Lines and Odds

The betting shop offers over 40 kinds of sports, but the most popular is, of course, football. There are also tennis, volleyball, horse racing, darts, baseball, motorcycle racing, golf, biathlon, speedway and other sports.

Bets can be placed not only on sports events but also on winners of the Eurovision Song Contest, the win in the presidential elections in the USA, Denmark, Italy, North America, Australia and Great Britain, the outcome of events in politics and show business.

Gamblers praise favorable odds and a wide line of events, a rich choice of bets, games in a live format. A maximum bet is 3 thousand dollars, and in top championships, it reaches 50 thousand.

Bonuses and Loyalty Programs

The described sportsbook software allows you to drive an excellent bonus policy and introduce loyalty programs, and it is respected by players and attracts them.

The list of bonuses includes the following ones:

  • deposit bonus for the first instalment – 100% of the amount;
  • extra payments for double express bets – from 5 to 100% in such sports as euro-football, euro-basketball and others;
  • return of facilities on some types of bets when the match score is 0/0;
  • bonuses for bets on horse racing;
  • bonuses for those who play slots – up to 200% of the instalment;
  • bonuses for high rollers – from 50% (up to 500 euro);
  • bonuses for mobile betting.

The ongoing loyalty program consists in obtaining points for a regular placement of bets with real money. The earned points can be exchanged for money. All such situations are discussed with clients on an individual basis. For users from the CIS countries, there are bonuses in an amount of 5-50 euro.

The first bet placed via a mobile phone will bring players 1 pound, and if they have made five bets, they get half of the total amount.

All website sections were created in accordance with classical canons, functions are clearly marked, the interface is accessible and easy to use. All the buttons are located in intuitively familiar places, so you can place bets and carry out transactions without any problems.

The register button is situated at the top right, and under it, you can find such sections as "Help", language, odds and services. On the left in the column kinds of sports are listed, and when you open them you see a chain of sporting events.

The Bet365 Casino

For those who love casinos, there is a wide range of popular games. The gambling portal Bet365 is known as one of the best, and it consists of many types of slots.

Online casino games

The company was initially created for sports betting, but in course of time the sports betting software was updated, and today the official web-resource is equipped with a poker room, bingo hall and an online casino.

What is in a Bet365 casino:

  • slot machines on different topics, modern video slots with animation elements, cross-platform games;
  • a wide range of card games: several types of poker and blackjack, baccarat and other popular games;
  • among table games there is a well-known roulette (several kinds), yacht (craps) and others;
  • several types of video poker and lotteries, keno and games with progressive jackpots.

The collection includes products from such famous providers as IGT, Playtech and Ash Gaming. All games can be played directly in a browser, so it is not necessary to download programs and install them on a computer (although it is possible).

In the Bet365 casino, there is a line of slots in mobile versions, which provides the company with additional bonus points, because users are very fond of the mobile format, and it has already been proven that such slot machines are in an active developmental stage.

The RTP reaches 97.75%. For those who want to test games in a free mode, there are demo versions. Fans of gambling are also offered different promos from the slot club, where they can get points, comp points and other pleasant surprises.

Cooperation with Bet365 can be registered in many ways, and it is worth doing it because the brand creates sports betting software, which today is very much in-demand.

Mobile Applications

The bookmaker offers customers to place bets via mobile applications and on different platforms. This factor also plays into the company’s hands, as mobile betting now holds pride of place at the sportsbook market.

We should mention that mobile applications are available not to all customers. You can find more detailed information on the official website of the firm. Russian-speaking citizens can be offered a curious option: since the betting shop does not support their language, they can try to use Bulgarian. It is similar to Russian and will help players to understand principal items. However, it will not be possible to download the application.


Video broadcasting of sports events is a very attractive feature for betters. There are matches of universal importance, medium and even not very popular competitions. This factor gives ground to experts to call Bet365 the best operator in the world, which conducts the maximum number of high-quality broadcasts.

Payment Methods

The website offers over 15 types of payment systems, including Visa, MasterCard, Neteller and many other popular services that are used by most people.

You can pay in euro, dollars, pounds sterling and other currencies. In order to avoid disputable situations, it is better to read all necessary information on a payment system supported by the website before carrying out transactions, at least with the help of an online translator. It is important to consider the commission rate, terms of transfers, conditions for identification and other points.

Technical Support Service

Only high-calibre professionals work in the service, so customers are always provided with a technical support 24 hours a day. It is possible to communicate with specialists by e-mail, telephone and online chat.

According to customer feedback, there are no complaints of the performance of technical support – everyone is happy. Players receive answers quickly and to the point.

Advantages of Bet365:

  1. The company is a reliable and respected brand at the global bookmaker market and has many prizes and awards.
  2. The offered odds and bets are considered to be the best at the market.
  3. The bookmaker’s office provides bets in a live format.
  4. The existence of mobile applications with the possibility of betting.
  5. A wide range of sports events.
  6. A large variety of video broadcasts of live matches.
  7. A comprehensive range of gambling entertainment: online casino, video poker, and ability to place bets on stock exchanges.

At the same time, the brand also has some factors that clients from the CIS countries may not like. For example, there are few bonuses for them, and the site does not support the Russian language or the WebMoney service. But to have your question answered you can simply translate it with the help of an online translator, and the problem with transactions can easily be solved with the usage of another payment system (many people have Visa or MasterCard banking cards).

Why Customers Choose Bet365

This bookmaker office is reliable, all games are safe, odds are often winning, and there are a lot of bets. Besides, more than 40 thousand different broadcasts are offered in a live format.

You can buy sports betting software like at Bet365 from a famous Bett-Market brand, whose employees will be happy to answer any questions related to the betting business. Contact this firm, and be on the edge of doing new and promising business!

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Elliot Clark


Elliot Clark


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