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Article writer: Elliot Clark

The First Gaming company, which works under the Rub90 brand, is a well-known bookmaker who also deals with the development of the betting software, provides legal advice and professional assistance in the setting-up of the betting business.

Rub90: betting business solutions

Carrying out analysis of the gambling market and studying the needs of bookmakers and their customers, First Gaming offers its business partners the most innovative solutions. Another evidence of professionalism is its work on the decrease of risk in the betting activity.

With products for the bookmaker’s office from Rub90, partners will secure assistance in the optimisation of their business and the creation of attractive conditions for players.

So, the main offers of the Rub90 company are high-quality betting software, acceptance of bets on sports and other events, assistance in setting-up and support for the betting business, consulting on financial and legal issues.

Advantages of Rub90

  • Simple and fast linking up of the betting software.
  • Creation of the website for a professional bookmaker’s office.
  • Offer of a set of solutions for the maximum market coverage — offline, online, and mobile.
  • Monitoring of financial statements of partners — bookmakers.
  • Provision of the partner-bookmaker with an individual manager — an assistant, who will track the company's activities.
  • Round-the-clock technical support.
  • Assistance in finding reliable partners for continuous and effective cooperation.

The Rub90 Website

The official website of Rub90 sports betting provider

The official website of Rub90 is made in calm light green and grey tints, and such features as simplicity, visual ease, and readability add simplicity to the gaming site.

The set of functions is also very simple: the types of products, sportsbook, services, the administrative module, marketing services, and, of course, all three options for the market coverage — offline, online, and mobile.

The website supports Russian and English languages, all options are understandable and easily accessible, thanks to which partners understand all advantages of the betting software from First Gaming.


  • Sportsbook.

The company offers a unique sportsbook product that allows you to accept bets offline, online, and mobile.

The offer covers an extensive betting line in pre-game and live formats in popular competitive sports: classic football, American football, hockey, men's and women's volleyball, and basketball. Among the offered events there are the most famous leagues, championships, and competitions between teams from different countries. There are also no less exciting snooker, rugby, and handball. In total, in the line, players are offered more than thirty-five popular sports and thirty thousand events every month!

We should also note beneficial coefficients, the speed of making calculations, the provision of detailed statistics of the results. The Rub90 betting platform provides its partners with an expanded offer, which includes the best opportunities for the operation of a bookmaker's office.

  • Betting Games.

In addition to the betting software for sportsbook, the company also offers the software that allows you to bet on games. So, the Betting Games solution is intended for the placement of bets on dog and horse racing and such popular games as KenoPlus, PokerPlus, BaccaratBet, and 21Bet.

The betting platform presents new formats for KenoPlus and PokerPlus, which are aimed at the expansion in the number of bets, thus attracting new players and making them fully carried away with the game. The website has finely detailed information on the installation process and the rules of these games.

The described products are considered to be «fast games» with the possibility for placing unique types of bets (express bets, multiple ordinars, and others) and T-instant.

This betting software is characterised by professional design, the presence of versions with the cashier’s office and the terminal, and unique offers for bets on popular bookmaking games.

Assistance in the Creation and the Development of the Betting Business

First Gaming, being a serious market participant, guards its reputation, and therefore, it carries out lawful activities. It also offers information on all legislative documents related to the Russian betting business. Here there are collected those laws of the Russian Federation, which are the most necessary for the official operation.

A huge advantage in the company's activity is also its section «Recommendations from experts» where business owners can find a lot of useful information: how to raise income of betting shops, how to undertake the analysis of activities of competitors correctly, how to increase the number of bets in the betting shop, and how to conduct analysis of finance indicators of the company.

For partners, owners of betting companies, administrators, and cashiers, specialists hold regular training, explaining the essence of work in betting shops and the most common mistakes made by staff. You can sign up for the training directly on the website by completing the required fields.

White Label

Experts recommend this service to those who want to set up their own betting business without special investments. Having cooperation in this format, the new company receives support, which can be explained as «the bookmaker’s office on the turnkey basis».

Specialists from Rub90 will develop a bookmaker’s office from scratch and do everything for its promotion. At the same time, a new partner will have an opportunity to work under the company’s brand since the White Label service (the so-called «pure brand») results in the creation of a new brand.

Owners of new companies will not have to worry about such matters as:

  • huge investments in the betting software — Rub90 will provide it on the most favourable terms;
  • the way of carrying out licensing procedures;
  • the creation of a website for the bookmaker’s office — it will be provided as a standard or individually developed product at the customer's request;
  • wasting time and effort to speed up the process of the launch of a betting business — the partner will do everything quickly and efficiently by using his own resources;
  • installation of betting products on the site — Rub90 integrates them in a full suit within the framework of the contract;
  • update of the betting software — the platform will be updated automatically.

At the same time, during the whole cooperation, a young company will be provided with qualified technical support from specialists of the Rub90 company.


Rub90: Jackpots

Among the marketing services, the brand offers its partners an opportunity for earning a progressive profit — jackpots for offline and online operations. Jackpots will allow partners to attract a large number of customers, encourage them to place more bets and thus increase their sizes.

Partners can choose products for which they consider it necessary to install a program for jackpots by themselves. Usually, it can be the software for sports betting, for betting on games, and complex rates. With each bet, it will be possible to set the percentage that is going to be paid to the jackpot prize pool. In this case, partners will have an access to all settings and analysis of the work of the jackpot program.

And as for players, they will get the motivation to place more bets and continue playing in the particular bookmaker’s office.

Types of Bets

In the list of bets, the company has both traditional and unusual: ordinary, express bets, various types of totals, individual totals, odds on the bisque, on the result of a game, and on periods of the game. The betting platform also allows gamblers to place many additional types of bets.

Based on the above-stated advantages of the company, we can conclude: cooperation with it will bring to the activity of any bookmaker many positive moments, including unique solutions, a variety of lines and bets, as well as many other winning opportunities.

What the company guarantees to players:

  • The presence of attractive coefficients.
  • An excellent choice of the type of bets.
  • Profitable bonuses and promotions.
  • Constant updating of the live line.
  • The ability to place bets from home.
  • Honest and quick calculations and payouts.
  • The ability to broadcast matches in real time.
  • High-quality service thanks to the tactful attitude of technical support specialists.


Rub90 is an expert in the production of the sports betting software. The betting platform of this developer is considered to be the best in the gambling market as it provides software for the most high-quality bookmaker’s offices.

Rub90 betting platform

Trying to gain even more popularity and trust among customers and partners, the company is working on new expert solutions and introduces innovative products into its developments. At the same time, its specialists analyse actions of players carefully and try to take this analysis into account during the creation of the company’s products.

Famous vendors of the bookmaker data cooperate with the company, which ensures honesty and reliability of the company's activities and also improves its operational efficiency.

For those who want to buy or rent the betting software, experts recommend contacting Bett-Market. Specialists of this company will also help you to learn how to set up the betting business without financial losses.

Elliot Clark


Elliot Clark


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