BetMGM Overview: Advanced Solutions in the Bett-Market Catalogue

The betting platform BetMGM is considered the leader in the American bookmaker market. It has global support in the online and land-based segments.

The vice president of the company, Matthew Sunderland, describes the project as follows:

BetMGM was created with a very clear goal: to lead sports betting and internet gaming in the US.

Read about the technical characteristics of the digital betting system and its functionality in this review from Bett-Market. Find out why the bookmaker firm has become so popular in the US and beyond.

General Information about BetMGM

The BetMGM bookmaker company is a joint project of the niche concerns MGM Resorts International GVC Holdings Plc. The sportsbook platform was launched in 2018, immediately after the US Supreme Court repealed PASPA (a law prohibiting online gambling).

The New Jersey-headquartered company has earned the status of a leader in the American sports betting sector and exclusive access to the country's digital and land-based markets. The provider's activities are not limited to betting. The supplier’s list of offers includes the organisation of large-scale poker tournaments and an exclusive online casino platform.

The brand is actively expanding its spheres of influence. The developer's products are already available in Arizona, Colorado, Indiana, Mississippi, Michigan, Nevada, and other states.

The vendor’s partner network is also growing. It includes eminent sports brands and organisations LPGA, Buffalo Wild Wings, MSL, NHL, and the most influential representatives of the casino niche. In 2019, the gaming products from Ezugi and a line of live content from Evolution Gaming were integrated into the platform.

Johan Nordstrom CEO of Evolution Gaming Malta stated:

We are honoured to be selected by BetMGM as a partner in the fast-growing US live gaming market.

Usability and Design of the American Bookmaker Firm’s Website

The BetMGM developers focused on the maximum simplicity and accessibility of the user interface, during the creation of their web resource.

The website’s visualisation is represented in a classic style without an abundance of video inserts and bright elements. The colour scheme is black and white, with an emphasis on the gold company’s logo at the top of the screen.

A duplicated "quick link" for each section is located at the bottom of the page. In general, the navigation of the site is convenient. It is positively perceived by both professional players and new users who are just about to register.

Another feature of the platform is a single centralised access system. When a new client registers an account on the bookmaker website, he or she gets access to the provider's poker and casino products automatically.

BetMGM cares about its visitors and offers not only a wide selection of bets and good bonuses but also the opportunity to stop playing for a while to prevent addiction.

There is a Timeout button at the bottom of the main page. After clicking on it, a window with a form pops up (a user has to indicate his or her login, password, and e-mail address here). After entering personal data, the system offers several time limits for blocking an account.

Event Line and Types of Bets on the BetMGM Site

The most popular sporting events in the US and the rest of the world are available to users:

• NFL;
• NBA;
• NHL;
• BML;
• MMA, and others.

The bookmaker offers a comprehensive line not only for major events but also for American college-based competitions and minor league games. The supplier's catalogue contains over 18 event sections with detailed descriptions, analytical reports, and live broadcasts.

The list of available events changes depending on the season. A line of non-sporting events and entertainments is available to customers.

The range of bets is impressive. The most interesting options are as follows:

1. Live. In-game markets are represented for most categories. Bets are accepted at any time of the broadcast. Besides, a user can cancel the deposit. The money is returned to an account before the end of an event. It can be used for further play.
2. Proposition. The top categories include a line of creative bets with long odds. You can form a deposit based on statistical data, including the analysis of an athlete's activity and his or her internal rating in the BetMGM system.
3. Enhanced multiple bets. This section is for risk lovers. Deposits are accepted with increased odds. In the case of winning, a user receives a substantial reward. However, this section does not include the bet insurance option.
4. Other offers. In addition to a wide selection of niche events, a list of non-sports entertainments is available to users. For example, you can place bets on films that will receive an Oscar, the outcome of political debates, etc.

Procedure for Registering New Users

The company pays great attention to the safety of its customers and compliance with the rules of responsible gambling. The BetMGM website includes the system of multilevel verification and confirmation of personal data.

To create a new account, a user must complete four steps:

1. Personal data entry. At the first stage, a player should indicate his or her name, e-mail, and date of birth in a form that appears in a pop-up window. Persons under the age of 21 are not allowed to participate in betting activities.
2. The choice of a login. A gambler has to select a username that is different from the name specified at the first stage of registration and password. It is also necessary to enter a phone number and the last four digits of the SSN code in the form.
3. Physical address. To place bets legally, a customer must be physically located in one of the states allowing online gambling. The BetMGM bookmaker accepts deposits in New Jersey, Colorado, Nevada, and other regions. The list of available territories is available on the official website of the company.
4. Test questions. A client should select two security questions from the offered list and answer them. He or she has to re-select the checkboxes for confirming age, agreeing to the terms of cooperation and the privacy policy in the form. At the last stage of registration, a field for entering bonus codes and vouchers is available to customers.

Each subsequent login is performed without the obligatory multi-level confirmation. A user just needs to mark the appropriate box and select a simple type of verification with indicating only a username/password or via SMS confirmation to the specified phone number.

Payment Tools of the BetMGM Provider

The bookmaker company offers an extensive choice of betting methods:

• payments using debit/credit cards Visa, MasterCard, American Express;
• ACH bank transfers with a $5 flat conversion rate;
• PayPal, Neteller, Skrill, and other international online services;
• payments with electronic checks VIP Preferred;
• cash deposits at physical offices of the company, for example, MGM Borgata Hotel Casino and Spa;
• cash deposits at 7-Eleven stores (the PayNearMe program).

A fixed limit is set for all types of replenishments on the BetMGM website — from $10 per transfer. At the same time, the feature of maximum deposit adjustment is available to users. If the specified amount is exceeded, the system automatically blocks the transaction and returns the funds to a client's initial account.

If transfers are made in another currency, the bookmaker firm will automatically convert the sum of a bet at the 1.25% internal rate.

When receiving winnings in the form of a cashier's cheque or through g an international transaction, the bank's commission is fully covered by the bookmaker firm.

Promotions and Branded Bonuses from BetMGM

The bookmaker's website includes a large selection of sports bets and over 190 casino games. Therefore, the company's bonus program is focused on two gambling niches at once. The list of available rewards includes:

Welcome Bonus

This is a universal risk-free bet. The bonus is available for seven days after registering and making the first deposit.

In case of a loss, the full amount of the bet is returned to a client's account, if it does not exceed $1,000.

Weekly Free Bets

The program is designed for regular users. Each week, a $20 deposit is credited to a client's account. The money is not available for withdrawal. It can be used only for making bets on the site.

$20 for NFL Fans

A user who makes a $50 deposit (or more) on an event in the NFL section with a minimum coefficient (-200 receives) an additional $20 free bet.

The offer is available daily and is valid until the end of the season.

Extra Profit from Multisport Combo Bets

To participate in the program, a user must pass identification and place a bet on 4–7 events from different categories at once.

All winning options will receive an additional coefficient + 40%.

3 TD Challenge

This weekly game from BetMGM allows gamers to win up to $100.

To receive a prize, a user has to start a session and guess who will score the first goal in the match. There are three reward options:

• 1 right position — $5;
• 2 correctly guessed shooters — $10;
• 3 correct answers — $100.

To participate in the game, a gambler just should be registered on the site. Access to the bonus is provided free of charge.

The Promo Code System M Life

This is a unique program of in-game ratings. For active participation in the bookmaker’s events, a user receives iRP rating points and Tier Credits. They can be used to place additional bets on the site or in the BetMGM land-based gambling halls.

The Main Things About the BetMGM Sportsbook Products

The sports provider occupies a leading position in the US betting market and offers an extensive range of gambling services.

• The BetMGM platform includes an excellent event line with over 18 disciplines. The site contains the most popular sports, a large selection of regional competitions, minor leagues, and university tournaments. A line of non-sports entertainments is available to customers.
• The official website has a multilevel registration system. The supplier is concerned about its client’s safety and legal compliance. Real money games and sports betting options are available only to users over the age of 21 with a physical location on a limited list of states.
• The BetMGM bonus program is designed for betters and online casino visitors. It includes a wide selection of promotions, regular weekly offers for active members, internal user ratings, and a unique loyalty program with the opportunity to exchange game credits for services at the BetMGM land-based casinos.

Our company employs professional developers, designers, and analysts. They are ready to create an exclusive start-up aimed at any market.

We offer:

• e-sports platforms;
• mobile bookmaker products;
• franchises from top providers;
• White Label solutions;
• the development of exclusive online turnkey systems;
• lottery products;
• services for land-based businesses, and lots of other options.

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