Streaming Technologies in iGaming: a Top Promotion Tool in 2025

Streaming is rapidly becoming a key marketing channel for the online casino segment. Modern players prefer this content format for its interactivity, sense of belonging to a large community, and real emotions.

According to Statista, an independent analytical agency, the total revenue from OTT platforms exceeded $162 billion, and the penetration rate of such videos reached 68.07%. The share of gaming products has increased by 32% compared to 2022.

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The Evolution of Streaming

The concept can be described as a technology for transmitting audio and video data in real time. Users can watch content without having to pre-load it.

This is the most comprehensive and successful reflection of the method for transmitting information from a physical or cloud server to customers.

Streaming has come a long way from the first broadcasts to a multi-million audience:

1. 1995 — the launch of the RealAudio platform. The project did not receive a noticeable response from gamblers and due attention from investors.
2. 2005 — the founding of YouTube, which is considered a major breakthrough in the field of video streaming.
3. 2011 — the emergence of the Twitch portal, which quickly became the main digital resource for players and live broadcasts related to interactive entertainment.
4. 2016 — the launch of the first streams from online casinos.
5. 2018 — the Slots category on Twitch exceeded 10,000 regular clients and 5 million hours of views per month.
6. 2023 — a ban on streaming from unlicensed iGaming sites was introduced, causing a huge outflow of traffic to alternative platforms such as Kick, Trovo, and DLive.

By early 2025, streaming became a mass phenomenon, cementing it as an important marketing tool in the casino niche along with SEO, contextual advertising, and affiliate networks.

The most famous ambassador of the industry is Ishmael Schwartz from Switzerland, who is better known under the nickname Roshtein. He began to make live videos in February 2016 from his bedroom in Stockholm. By 2023, the total audience of the expert’s channels on Twitch and Kick exceeded 1 million subscribers.

In 2021, Roshtein hit the jackpot, having won about $1 million twice in one year. His broadcasts currently collect over 3.7 million hours of views per month with an average broadcast volume of 344 hours.

Most Popular Streaming Protocols in 2025

Modern platforms use several standard algorithms. They divide videos into small parts to deliver them to users faster and organise reassembly with minimal errors.

There are several key quality features that depend on the choice of protocol:

• sharpness of the picture;
• level of signal delay;
• fault tolerance.

A large IT company, CDNvideo, a leading content delivery network operator in the CIS countries, has named the basic streaming solutions in 2025.

The list of the most popular options includes:

RTMP (Real-Time Messaging Protocol)

The product was developed by Adobe and was originally intended to support Flash video. It currently provides stable file transfer between the signal source and the streaming platform.

The service received widespread recognition for its simplicity and versatility, but in recent years, its popularity has begun to decline. The main reason is technical limitations in the support for mobile devices.

HLS (HTTP Live Streaming)

The protocol was developed by Apple in 2009 as an alternative to RTMP. Today, it is one of the most common solutions among modern users.

The advantage of the algorithm is compatibility with all types of devices: from desktop browsers to TV set-top boxes, mobile gadgets based on Android and iOS, and HTML5 video players.

The HLS solution supports streaming with an adaptive bitrate. It divides the video into short segments, automatically adjusting to the channel’s bandwidth.

The only drawback of the development is a large delay of 10–15 seconds. This deprives the content of interactivity.

MPEG-DASH (Dynamic Adaptive Streaming over HTTP)

It is one of the latest versions of protocols released by the Moving Pictures Expert Group (MPEG). A distinctive feature of the product is its open-source code, which can be adjusted for any video and audio format.

The image quality transmitted by the MPEG-DASH algorithm depends only on the connection speed. This service is currently used by global platforms such as YouTube and Netflix.

Key advantages of the protocol include:

• high level of flexibility;
• good performance indicators;
• the ability to embed DRM content protection.

WebRTC (Web Real-Time Communication)

It is a promising open-source project, initially focused exclusively on chat applications that use VoIP. The algorithm is characterised by minimal latency (less than a second).

The solution has found wide application in interactive streams and live network communication.

The most common formats of such streaming include:

• video chat apps;
• digital conferences based on Google servers;
• Discord sessions;
• WhatsApp calls.

WebRTC is one of the main protocols in the entertainment industry.

The algorithm is used for game broadcasts in live casinos, making it possible to:

• ensure the simultaneous presence of an unlimited number of participants at the table;
• guarantee interactivity of sessions almost without response delays;
• maintain a stable signal that automatically adjusts to the viewer's channel.

SRT (Secure Reliable Transport)

The development belongs to the streaming technology provider Haivision and is widely used by companies that are part of the SRT Alliance.

The main advantages of the algorithm include:

• security;
• reliability;
• high level of compatibility with user devices;
• low signal delay.

According to experts, the main advantage of SRT is the ability to maintain high image quality even with an unstable Internet connection. All streaming data is transmitted using standardised codecs, which ensures equally high-quality transmission of both audio and video.

The product does not have mass consumer distribution. This is a service for professional studios and closed corporate structures.

The Impact of Streaming Technologies on iGaming Brands

A joint study by Streamlabs and Stream Hatchet Resort notes that in the fourth quarter of 2024, the total number of online broadcasts on niche platforms increased by 5.15% and exceeded 20.6 billion hours.

The quantity of regular active viewers reached approximately 1.64 billion people. About 13% of the total volume of broadcasts is accounted for by gambling.

Let us consider the most illustrative cases:

1. The Stake entertainment portal increased annual organic traffic by 38% thanks to cooperation with top streamers on Twitch and Kick.
2. The Blaze Brazilian casino increased its audience by 4 times due to TikTok broadcasts involving local influencers.
3. The Rollbit brand launched its streaming platform, which increased retention indicators by 27%.

The main reasons for the popularity of video broadcasts in the iGaming industry are:

1. High level of interactivity. Viewers can participate in a wide variety of events in real time: from voting to communicating with other players and direct appeals to the host. This level of involvement significantly increases the duration of sessions and the loyalty to the online resource.
2. Authenticity and emotionality. Live broadcasts cause the maximum response due to the real feelings experienced by the organisers of games. Video streaming subconsciously strengthens the trust in what is happening on the screen and adds an element of participation.
3. Deep involvement. Users are an active part of a large community and can interact with any other viewers. This format contributes to increased attention retention and stimulates regular repeat visits.
4. High indicators of confidence in the brand. Popular streamers, especially top opinion leaders, have a great influence on the audience and can act as the face of the company. Clients are much more willing to respond to advertising offers from their favourite bloggers than to impersonal banners.
5. Increased suppliers’ recognition. Emblems, sponsor inserts, and frequent mentions of casino enterprises form a positive perception among the streamers' viewers. Collaborations between operators and influencers are a good basis for developing a long-term expansion strategy and growth in the yield.
6. Access to advanced analytics. By studying the hours of streaming broadcasts, entrepreneurs can identify key factors affecting the activity and retention of customers. This information will allow project owners to quickly respond to changes in user requests and launch targeted advertising campaigns with a guarantee of maximum response.

Recommendations on Successful Streaming

The profitability of a broadcast depends on the quality of its script and structure. Bett Market experts have drawn up a list of the most effective strategies and tips for conducting game broadcasts.

Key criteria for a good live transmission:

1. Unpredictability. The script should be clear to the performer, but not to the viewer. The element of surprise and the desire to find out how it all ends keep the client’s attention until the very end.
2. Laconism. Long broadcasts are tiring. Many popular influencers are abandoning hours-long broadcasts in favour of short and dynamic streams with the richest content.
3. Charismatic host. 90% of casino platforms prefer to cooperate with individuals with a vibrant communication style. Live performance, emotionality, and an individual approach significantly increase engagement and contribute to the growth of coverage.
4. Regularity. Viewers expect stability. A stable broadcast schedule tied to specific days and hours forms a habit and contributes to long-term retention of players.
5. Interactivity. The more actively people participate in sessions, the more trust they have in the host. Engagement tools may include voting, mini-games, challenges, exclusive giveaways, and other forms of feedback.

The Future of Video Streaming: Current Trends and Growth Prospects

Bett Market experts have identified the main tendencies that will shape the industry’s development in the coming years:

1. Integration of AR and VR technologies. Augmented and virtual reality will give gamblers an opportunity to “visit” casino locations without leaving home. The stronger the presence effect, the higher the emotional engagement and duration of sessions.
2. Broadcasts in 8K resolution. Ultra-high-quality content makes it possible to convey the smallest visual details — from hand-crafted symbols to branding elements. This will have a positive impact on the company's image and increase the platform’s awareness.
3. Implementation of AI algorithms. Artificial intelligence is already helping to analyse behavioural reactions and generate personalised offers. In the future, it will simplify targeting settings and automate chat moderation for productive interaction with consumers.
4. Content localisation. Multilingual broadcasts provide access to new markets and audiences. This approach is already being implemented by major providers — for example, live solutions from Pragmatic Play are available in Spanish, Arabic, Japanese, and other languages.
5. Integration with social platforms. Gambling content is great for promotion on TikTok, Instagram, or other social networks. It helps brands get closer to players and be organically present in their digital space. This format works especially well with young clients looking for new emotions and impressions.

The Main Things about Streaming in the iGaming Niche in 2025

Video broadcasts have become one of the key marketing channels in the online casino segment.

This is a universal format of live interaction with customers, which gives operators the following tangible benefits:

• Trusting and interactive communication. Direct participation of viewers in live transmissions increases engagement and forms an emotional attachment to the brand. The higher the level of interaction, the stronger the connection with users.
• Growth of organic traffic and retention rates. Regular broadcasts contribute to a noticeable boost in conversion. A striking example is the growth of the audience of Stake (by 38%) and Blaze (by 4 times) digital portals.
• Stability, quality, and security. Modern streaming services work based on advanced open-source protocols such as MPEG-DASH and WebRTC. They provide high-quality video and allow entrepreneurs to embed reliable DRM protection to ensure the safety of content and customer data.

You can learn more about the launch of a gaming project and the use of streaming as an effective promotion channel from Bett Market specialists.

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