In 2025, the boundaries between financial markets and digital entertainment are rapidly erasing. New projects are emerging at the crossroads of several directions, for example, platforms for binary options and betting on the outcome of cyber tournaments.
Bett-Market experts explain why this format is quickly gaining popularity. You will learn about the pros, cons, and legal subtleties of launching such digital portals.
To order the development of a promising gambling project, please contact our support service.
The application of both concepts paves the way for the creation of a hybrid product that combines financial trading and the entertainment industry.
Such platforms will allow users to:
conclude the options to changes in the prices of crypto assets, stocks, and fiat currencies, as well as on the outcomes of game events (for example, a team's victory in the CS:GO);
bet on popular disciplines — Dota 2, StarCraft II, Valorant, League of Legends, Mobile Legends, and others.
The first experiments on combining these 2 segments began in 2020–2022 when they both were already showing active growth and had a formed audience.
Large bookmakers, such as 1xBet and BC.Game, became the pioneers of the market. At the initial stage, they introduced instant forecasting mechanics similar to binary options and subsequently adapted their platforms to the exchange trading format.
The decision to link these 2 products is an interesting and profitable business solution that allows operators to increase engagement indicators and the average bill of users, as well as to improve the bookmaker's position in the niche.
Let us consider the main advantages of such a connection.
Binary options and eSports betting are geared toward an audience with high emotional involvement. Combining these directions allows entrepreneurs to effectively extend the customer life cycle: when there is a decline of interest in one area, clients easily switch to another.
A well-thought-out cross-selling strategy helps to redistribute deposits within the online resource: funds are not withdrawn immediately but are transferred to other activities, thus maintaining a stable turnover.
Binary options and eSports attract the attention of different users: the former is more interesting to young bettors, while the latter is preferred by more risky players focused on high profits.
Combining these segments within a single online resource allows for an expansion of coverage without a significant increase in marketing expenses.
A wide product line increases the value of a bookmaker site as a full-fledged iGaming brand. This is especially important in regions with a low level of trust in online casinos and betting services.
The integration of stock instruments, such as binary options, enhances the perception of the platform as financially stable and technologically advanced. In the eyes of clients, it looks more prestigious and reliable.
In many countries, binary options are classified as financial instruments and are subject to strict supervision. For example, in the European Union, they are regulated in accordance with ESMA directives.
eSports betting is considered gambling, which entails mandatory licensing, certification, and compliance with statutory requirements. This imposes on entrepreneurs the need to comply with 2 legal regimes at once, which can lead to a conflict of standards and limit scalability.
The launch of a hybrid platform is most appropriate in offshores or grey zones, such as countries in Asia, the CIS, and Latin America. Long-term operation in a regulated market will require a carefully developed structure, appropriate technical architecture, and ethically verified brand positioning.
Binary options are often associated with fraud and high-risk schemes. Even with completely transparent work, the presence of such products can form a negative perception, especially if the portal also offers casino solutions or bets.
For the trading part, a loss of trust is a particular threat: the slightest error in quotes, technical delays, or suspicion of manipulation can instantly undermine the project’s reputation. In the iGaming sphere, restoring the image after such incidents requires significant efforts.
The integration of binary options and bets on the same platform significantly increases the load on the infrastructure. Demands on fault tolerance, security, and round-the-clock uninterrupted functioning of the system are getting stricter.
For stable operational activity, businessmen need to:
teach the support service on the peculiarities of 2 areas at once — financial trading and betting;
set up advanced analytics for each of the products: track sports events, trading strategies, as well as user behaviour and risks;
take into account potential refunds through banks and payment gateways, which is especially important for directions characterised by a high level of losses.
To minimise financial risks, it is recommended to form a reserve fund for disputed transaction compensation and unexpected settlements in advance.
The launch of a platform that combines binary options and eSports betting is a complex but potentially profitable idea. It requires a well-thought-out business architecture, competent marketing, and strong technical implementation.
A step-by-step guide will help you open a profitable entertainment site with minimal risks:
To successfully create and develop a digital portal, entrepreneurs need to carefully define the key characteristics:
Target audience. Operators can focus on beginners, experienced traders, casino players, or professionals.
Geography. The list of promising regions with light regulation includes the CIS countries, Asia, and Latin America.
Monetisation. Key sources of income are formed from spreads, commissions, margins, PnL from losses, and other profitable strategies.
The chosen business model should take into account:
Risk management. Effective hedging options or methods to control the losses that minimise financial exposure.
Net income. Determination of the profit from each bet and trade.
Loyalty and retention. The development of strategies to encourage users to stay on the gaming site. It can be achieved through bonuses, promotions, or personalised offers.
To successfully operate in the market, entrepreneurs must complete several key legal steps:
Registration of a company. It is usually carried out in an offshore zone to reduce tax and regulatory risks.
Conclusion of a user agreement and KYC/AML policy creation. This stage is important to ensure compliance with legal requirements for customer identification and prevention of money laundering.
Setting up protection against legal complaints. The step includes the development of a disclaimer and geolocation restrictions to avoid entering jurisdictions with strict regulations.
Many countries show caution to binary options in their classic form. To minimise risks, operators can take a “gamified” approach. It means offering, for example, financial quizzes. This format improves the user experience and reduces the likelihood of claims from regulators.
Popular offshore regions for launching gambling startups include:
Anjouan. The state puts forward minimal requirements for casino business owners and allows the legalisation of a combined product (betting and binary options). Since 2023, the local government has been issuing iGaming and Fintech licences, as well as multi-field permits. Such documents can be obtained within 4–6 weeks. It costs from $18,000 to $25,000.
Costa Rica. Brands that offer entertainment for money and accept bids do not need a certificate if they have no intentions to provide services to the local population. This is a great option for launching and promoting a gambling project in the international market.
Curacao. The local permit is suitable for betting solutions but does not cover financial products. Operators can open a holding company, within which one subsidiary will be engaged in eSports competitions under the auspices of Curacao, and the second will deal with options trading under a sublicence of Anjouan or Costa Rica.
To ensure full functionality, digital platforms must include several key blocks:
Binary options module. Entrepreneurs will need the sources of quotes, such as the Binance API or their data providers. It is also necessary to develop an options classifier (“higher/lower” etc.) and take care of a modern trading terminal with charts and timeframes from 30 seconds to 5 minutes.
eSports software. These are program components for accepting bets in real-time, supporting match tracking or streams (via Twitch/YouTube), and independently calculating odds. To strengthen the capacity, you can connect external solutions from such leading vendors as Betradar or Oddin.
General modules. For effective work, additional platform components are required. These are a panel for monitoring bids, a KYC block for checking documents or age, as well as balance and wallet management functionality for monitoring the turnover of accounts.
Operators can buy a White Label portal with a full set of tools for trading binary options and accepting bets on eSports. This is a ready-to-launch product but with restrictions on customisation. Another option is to develop a unique turnkey startup with complete freedom of action but a slightly increased budget.
Not all providers work with binary options and betting. It is better to focus on reliable aggregators that are well-acquainted with the specifics of this business area.
Entrepreneurs will need a powerful anti-fraud service and DDoS protection from external threats. The installation of security software will minimise the number of the system’s false positives, hacking attempts, and creation of multiple accounts.
For the correct operation of the gambling platform and high-quality customer service, it is necessary to form a technical support department. It will function 24/7 and communicate with clients through various channels (call centre, e-mail, or website).
The launch of a digital portal that offers both directions is a high-margin but legally sensitive project.
Key aspects that businessmen should take into account:
An iGaming startup can yield significant returns, provided that it manages risks properly, complies with state requirements, and has effective marketing campaigns. Such a project will help optimise operating costs, attract different categories of clients, and strengthen the brand's reputation in the international arena.
The combination of binary options and eSports betting requires extra caution with the issues related to regulation and licensing. For a successful launch, it is important to conduct a detailed market analysis, ensure the connection of reliable software, and provide effective customer support.
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Binary Options and eSports | Launch a Profitable Project
