The Most Relevant Platforms for Promoting Bookmaker Websites and Casinos

Article writer: Elliot Clark

The launch speed and cost-effectiveness of an advertising campaign are key to its success. Modern operators are looking for fast and efficient ways to promote their projects. The best option here is cooperation with affiliates. This method requires a minimum of time and money. At the same time, such a partnership always brings good results.

Learn more about the benefits of this approach and the best platforms for collaboration in this article.

Order the development of a profitable betting or gambling website from Bett-Market.

The Strong Points of Affiliate Marketing

Affiliate marketing: strong points

Bookmaker and gambling business owners prefer cooperation with partner platforms due to the numerous advantages of this promotion format.

Let us take a closer look at them:

Saving time

Affiliate marketing does not involve the development of a complex advertising strategy. All that is required from an operator is to find a decent partner platform and pay for its services.

The organisation of the promotion is the concern of an affiliate. As a rule, large platforms have well-designed ready-made marketing algorithms. Therefore, the launch of an effective advertising campaign will take a minimum of time

Modest costs

Many reputable companies propose different tariffs. Some of them are available to aspiring entrepreneurs. In addition, affiliates make discounts for their regular partners

The expansion of an audience

Collaboration with influential international platforms will allow you to reach the widest possible audience of potential customers quickly.

Gamblers trust the recommendations of reputable informational portals and entertainment websites. That is why they respond well to affiliate advertising campaigns organised by such resources

Work with reliable platforms is ideal for both novices and experienced businessmen who want to expand the boundaries of their projects.

The Best Platforms for Advertising Your Entertainment Business

Check out websites that have an impeccable reputation and a significant impact on the international gambling community.


The goal of this project is to post actual information about upcoming game releases from well-known and new manufacturers. Thousands of people around the world regularly follow the latest news published on this platform.

In addition to descriptions and specifications provided by suppliers, users can get acquainted with independent expert opinion on particular products. The website's team consists of highly qualified specialists who rate games according to the following parameters:

  • visual and musical design;
  • features of the plot;
  • cross-platform solutions;
  • RTP and bonus options.

Any manufacturer can start a partnership with SlotsCalendar. As a result, a firm will get good promotion and the opportunity to receive an expert assessment on the quality of its products.

Besides, this website is very useful for newcomers wanting to find suitable content for their projects. Experienced entrepreneurs can use this platform to refresh their range of entertainment solutions.


This company specialises exclusively in affiliate marketing. It includes an extensive database of reliable operators and partners. The website is characterised by a user-friendly interface and lots of convenient filters.

Any business owner can select a suitable affiliate by specifying the required search parameters. Many narrowly focused organisations are represented here. In addition, users can search for partners in specific regions.

It is noteworthy that the cost of AffPapa services is quite affordable. Beginners can choose an economical tariff, which costs from 7 thousand euros. The brand is widely known in the global iGaming market.

The following famous companies are long-term partners of this organisation:

  • AssuredBets;
  • iGaming Business;
  • NetBet;
  • UltraPlay;
  • LeoVegas;
  • MELbet;
  • Affiliate Insider;
  • Sigma;
  • AGD;
  • Betsson Group.

Affiliate Guard Dog

This website impresses its visitors with striking and attractive design. The platform is well-structured. It looks incredibly bright and attractive. It. Guests can find many sections here. Each visitor can read the latest news from the world of the entertainment industry or find a potential affiliate free of charge.

It is noteworthy that all information materials published by the website and its members are available without registration. However, if you wish to discuss a topic in an online forum, you will have to create a new account. The registration process is pretty simple and fast. It takes only a few minutes.

In addition to a huge affiliate base, analytical and statistical materials, Affiliate Guard Dog is famous for its special approach to choosing companies for cooperation.

Each potential partner must undergo a special certification. The firm must prove that its activities are not in conflict with the Affiliate Guard Dog community guidelines and the principles of responsible gambling. If the candidate passes the check, it receives a certificate from the gambling platform.


This British project started its activity relatively recently — in 2017. Nevertheless, the creators of the platform decided not to limit themselves exclusively to the British audience. They were focused on the international operation from the first days of their work. The hopes of the founders of the company have been fulfilled. Today, Bojoko is popular and demanded all over the world.

The essence of the project is in live communication and exchange of views. Each manufacturer can create its account on the website. In turn, ordinary players can test games and express their honest opinions about products of different brands in the comments.

Bojoko collaborates with such influential firms as:

  • NetEnt
  • Pragmatic Play;
  • Microgaming, and others.

Another advantage of this platform is the regular publication of news about bonus programs and promotions from different operators. This is a great opportunity for businessmen to get efficient advertising.


This website is one of the world's first platforms for communication between affiliates and entrepreneurs. It started its activity over 20 years ago. The GPWA database includes more than 15 thousand companies.

Besides the opportunity to close a deal with a promising partner, all members of the community can discuss important themes related to conducting online businesses in the discussion board.

Fans of this project appreciate it for its reliability and good reputation. The release of exclusive information materials and periodicals (GPWA Times Weekly Newsletter and GPWA Times Magazine) is an undeniable benefit of the platform.

Gamblers, operators, content creators, and affiliates receive letters with useful and relevant information regarding the promotion of betting and entertainment projects regularly.

GPWA offers both paid and free services. This means that different categories of businesses can find something worthy here. The partners of the project are time-tested, trustworthy international brands. Therefore, operators can be confident in the positive result of affiliate cooperation.

Affiliate Future

The main difference of this organisation from the above-mentioned platforms is extensive coverage of areas. It is not limited only to the gambling industry. Affiliate Future collaborates with companies from various fields: airlines, restaurants, payment services, betting establishments, etc.

These major international brands trust the platform:

The firm helps business representatives find a suitable affiliate. After registering on the website, an operator can track the effectiveness of partnership in real-time. Moreover, he or she may change the promotion program using the convenient tools of the personal account.

Affiliate Future works with enterprises from all over the world: Asia, Europe, North America, Australia. Collaboration with such a giant in the advertising industry will undoubtedly help you achieve the recognition and profitability of your bookmaker or casino start-up.


This platform is relevant for owners of sportsbooks. The project publishes information about the most important sporting events held in different countries and the most beneficial coefficients.

Thus, it manages to reach several target audiences at once. The website is interesting for ordinary users who want to find the optimal odds and relevant competitions in their regions or around the world.

Operators can use BetOnValue to promote their bookmaker establishments. After ordering the services of this platform, the offers from an entrepreneur’s website will appear on the page with current tournaments.

The betting aggregator focuses on both real and virtual sports:

  1. Traditional athletic disciplines. This category consists of soccer, American football, ice hockey, basketball, baseball, tennis, and other sports preferred by the US and European audiences.
  2. Virtual competitions. Such games as Dota 2, FIFA, Rainbow Six, NBA 2K, and StarCraft II are included in this list.

The catalogue of sporting events from this platform contains over two thousand variants every month. Besides, more than seven thousand different betting options are available to gamblers. The key target audience of the platform are players from the USA and European countries.


It is a versatile multi-purpose gambling platform. The name of the website speaks for itself. One of the aims of the project is to interact with consumers. Users of the online resource evaluate popular games and gambling novelties, sharing their opinions with other visitors. The honesty of each comment is carefully checked by AskGamblers moderators.

In addition to customer feedback, the platform proposes services for creating and promoting entertainment businesses. The team of experts will create a lucrative website from scratch for a newbie. It is noteworthy that this option is sought-after among experienced entrepreneurs too.

AskGamblers helps working businesses to improve and become more relevant. The company offers such formats of cooperation as White Label and franchise partnerships, as well as the development of turnkey start-ups.

The portal contains a large collection of articles, statistics, tables, graphs, etc. These materials are available to all visitors for free.

The AskGamblers platform regularly posts information on promotions from well-known operators. The use of special coupons allows gamers to get additional benefits: free spins, multipliers, additional play money, etc.

Better Collective

This unique resource is fundamentally different from previous platforms. It is aimed at people who want to study the specifics of the betting business from the inside. The essential activity of the organisation is the publication of educational materials, analytical articles, statistical reviews, etc.

The portal’s team consists of highly qualified specialists. They explore current issues related to the modern sportsbook business and share the results of their research with website visitors. They often collaborate with betting operators, presenting joint studies.

Such an approach to affiliate marketing helps businessmen create positive and influential images of their brands. Readers become confident that a particular company is well-aware of the intricacies of the betting business.

The following European and American brands work closely with Better Collective:

  • Betarades;
  • SpilXperten;
  • SmartBets.
  • HLTV;
  • Wettbasis;
  • VegasInsider.

The Main Things about Affiliate Resources for the Entertainment Business

Promotion of online betting and casino projects

A productive advertising strategy is the cornerstone of any betting or casino project’s success. Work with affiliates is an excellent variant for both newcomers and old-timers of the iGaming industry.

This type of promotion has the following strengths:

  • saving time and money;
  • entering the international market;
  • getting a quick positive result.

Do you want to learn more about the above-mentioned or other platforms for promoting online businesses? Contact our managers. Bett-Market has extensive experience in the field of advertising.

Moreover, our company offers many relevant services and products for entrepreneurs: turnkey casinos, bookmaker start-ups, payment aggregators, security software, etc.

Contact our team:

  • e-mail:
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  • feedback form.


Elliot Clark


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