1. A Business Plan of a Betting Shop From Scratch

2. What is the White Label Sportsbook?

3. What are the Benefits of the White Label Bookmaker?

4. White Label Bookmaker: Disadvantages

5. White Label Sports Betting with Bett Market

The bookmaker's office is a successful type of gambling establishments, in which there are two kinds of mutual help in betting that is supported by a certain monetary bet. A complex multi-level structure earns money on acceptance, processing, and calculation of bets on sports and many other events.

White Label sports betting website

Bookmaker’s offices have successfully replaced many classic casinos, which are banned in many countries all over the world.

In this article, we are going to tell you about financial nuances and special features setting up a business in this field.

A Business Plan of a Betting Shop From Scratch

The development of this kind of business from scratch will require several investments:

  • Registration of a legal entity – about five hundred dollars.
  • Purchase of a license –today, there are two main types of licensing: a single permit for online companies or many certificates for each country, within the territory of which a land-based casino is opened (the price of the service starts from three thousand dollars).
  • Costs for software products and the equipment for offline casinos are over one thousand dollars.
  • Purchase of furniture – from six hundred dollars.
  • Rent of premises – from two hundred dollars (an approximate monthly payment for the location of a minimal size, which is allowed for a casino).
  • Payments to staff – from four hundred dollars per month for one employee.
  • Advertising campaigns – from five hundred dollars each month.

Besides the costs, which are mentioned above, a company needs to have net assets, the amount of which starts from twenty-seven million dollars, and a letter of commitment to the banking establishment with an amount of money about thirteen million dollars.

With luck, financial investments will pay off in about sixteen months from the launch of a gambling project.

Naturally, not all people have such amounts of money that we have mentioned above. But there is another option – the White Label solution. You can contact the Bett Market company for a close consultation and an execution of an affiliate program.

What is the White Label Sportsbook?

The White Label betting system is a special type of partnership, in which the parent company is the creator of goods and services, and the company-buyer sells them under its own name. The scheme is successfully used in the mass production of consumer products. At the same time, a product with identical characteristics can be represented by different brands in various price ranges.

Such a format of collaboration is successfully used both offline and online. As a result, clients receive the ready-made product with a full set of components. All they need to do is just to register their own brand, think over the design of the location, and launch a business.

What are the Benefits of the White Label Bookmaker?

The decision to cooperate on the White Label scheme is very popular among start-up entrepreneurs due to the following advantages:

  • No need to buy a permit. The license is granted by the parent company.
  • Ability to use your own design and brand. The presence of various products and services for betting, allows you to promote your unique company name (this option is not possible when you purchase a casino franchise or a betting shop).
  • Quick launch. A White Label betting solution allows you to enter the market earlier than your competitors and recoup the investment in the shortest possible time.
  • Comprehensive technical and legal support. Cooperation under the White Label scheme allows you to entrust the daily routine to the parent company (processing of financial transactions, charge-back, technical support for services, resolution of various issues, and so on).

To learn more about the service and the conclusion of a cooperation agreement, it is always possible to contact Bett Market.

White Label Bookmaker: Disadvantages

Disadvantages of this scheme:

  • Those operators who are going to launch their own White Label betting site should be prepared for the fact that they will not have a total control over the provided goods and services.
  • Inability to change or add functional elements (e.g. to translate the content into another language).
  • Online resources provided under the White Label scheme are mostly identical. The result is not enough quality in ranking by search engines.

Despite some disadvantages, the program is a mutually beneficial and popular solution for those who want to launch a new product very quickly. The service provides operators with the carte blanche and an ability to set up a profitable business with minimum investments.

White Label Sports Betting with Bett Market

White Label sports betting with Bett Market

Cooperation with this company provides you with many advantages. We can offer you a relevant affiliate program and the licensed software from the most famous vendors.

We have the best offers from such software providers as:

  • BetConstruct;
  • Slotegrator;
  • CasExe;
  • UnionBet;
  • InterBet;
  • 1xBet;
  • WinLine;
  • DraftKings;
  • Leader;
  • Geneity.

Partnership with Bett Market allows operators to try these solutions:

  • The development of a turnkey betting website, which also includes user settings and testing of a resource.
  • Round-the-clock technical support and monitoring.
  • An extensive selection of betting markets.
  • The risk management system and a set of accounting tools.
  • Acceptance of bets and carrying out financial transactions.
  • Promotion of the brand.

An additional advantage is regular updating of the portfolio and expansion of the number of settings.

With Bett Market, the whole sports world is at your feet. We offer high-quality and licensed software with a good software price.


To find out more about the terms of cooperation, it is possible to contact us:

  • By e-mail: manager@bett-market.com
  • In Skype: bett.market
  • Via the feedback form.