Mobile messages are an effective way to communicate with a bookmaker’s clients. With their help, users can bet on popular sports. At the same time, operators inform the audience about current promotions, send personal discount codes, and perform other tasks.
The service provides instant messaging between a bookmaker and players.
For a wager, a gamer needs only a mobile phone. Betting software must be adapted to receive and process stakes via SMS.
The service was introduced in 1992 when the first short message was sent. Since that time, it has undergone many changes and has lost some relevance with the advent of social media messengers (Facebook, Twitter, WhatsApp, etc.).
SMS programs remain a popular business tool in the betting field. They bring tremendous benefits to operators and are positively perceived by the target audience.
The SMS service works like this:
Consider the main advantages of the solution:
Global coverage | It is an indispensable business tool in regions with a poor Internet connection. SMS betting is a leader in the African region, where few countries have fast communication. The solution will also be useful in European and Asian countries or in any other jurisdictions where broadband connection failures are possible |
Personalised experience | The SMS program allows operators to interact with different game groups and improve their interaction with them. With the help of SMS, entrepreneurs can send unique odds, offer quotes with reduced margins, promotional codes, etc. The purpose of the activities is to improve the customer experience and motivate users to bet more often |
Good outreach | Messages are instantly delivered (up to 5 seconds). This is one of the best ways to connect with customers and convince them to place bets |
Conversion growth | SMS is an effective marketing mechanism. With its help, operators can increase the loyalty of a regular audience and attract new solvent traffic |
High safety | Messaging is protected from theft of confidential data and other actions of intruders. Information is transmitted over encrypted channels. It is processed instantly. The final result is presented as a victory or loss |
Low competition | Only 7% of bookmakers accept bets via SMS services. The niche is not yet heavily filled, which gives an excellent chance for a quick increase in profits without excessive advertising and operating costs |
The script for accepting bets via SMS can be built into an already operating bookmaker site.
The installation of the software takes a minimum of time and does not require the entrepreneur to have any specific knowledge and skills. The connection takes place via secure API channels without making changes to the source code of the gambling site.
The SMS script should be linked to the bookmaker’s CRM service. This will provide:
The acceptance of bets via short messages should be considered optional: along with other methods of communication with customers. This will help operators achieve the best indicators in terms of profitability and payback of their businesses, as well as collect the most responsive and brand-loyal audience.
The alternative methods of accepting bets are as follows:
Bett-Market provides useful services:
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