It is difficult to imagine a modern bookmaker site without branded rewards. The presence of a diverse bonus program will bring new customers to the platform and enhance the loyalty of regular players, as well as increase cash flow and the company’s profits.
Bookmaker rewards are money or free bets received by a user during registration or when certain conditions are met.
A bonus can be one-time or periodic, partially or completely compensate for a gamer's loss, etc. Much depends on an operator's imagination and the current business objectives.
Consider the main advantages of adding promotional offers:
The attraction of new players | Solid additional payouts are one of the main features of a betting platform that players are interested in. A good and balanced bonus program will surely attract solvent traffic. The minimum number of prizes, on the contrary, will scare away potential customers |
Improved communication with the audience | Accrual of nominal bonuses and rewards is a great sign of attention for regular players. The bookmaker can quickly attract previously registered gamers who for some reason have stopped betting on the site |
Business image enhancement | An interesting and original bonus program is a great way to stand out from your competitors. In conditions when most bookmakers offer identical or similar odds, bonuses make a betting platform recognisable in the market |
The growth of money turnover | Most promotional offers need to be wagered. A user should make one or more bets with the money received to withdraw the prize. This approach enlarges operational turnover. Gamblers make more wagers on a gambling site. This increases the profit of a manager |
The creation of recognisable advertising | Bonuses can be part of a successful marketing campaign. Specialists focus on additional payments by launching commercials on TV or social networks |
The classification of prizes is very diverse. The rules for accruing and paying out money depend on:
The solution encourages a gamer to choose a specific bookmaker from the entire pool of sites.
Welcome bonuses can be part of an advertising campaign. Their goal is to increase internet traffic and conversion on a portal. The indicator shows the percentage of users who visited the page and completed the target action.
The types of bonuses:
The encouragement of previously registered punters increases the cash turnover. Periodic promotions improve communication with customers and contribute to higher audience retention.
The varieties of rewards:
Operators can offer nominal bonuses for specific betters or selected groups of players. The essence of payments does not change. These are prizes for the number and size of bids, cashback, express bonuses, etc.
It is advisable to send letters on special offers to the e-mail addresses of customers specified during registration. In such messages, a link for a direct transition to a bookmaker site can be inserted. It can be a reference to the main page, the payment form, as well as a description of the conditions for receiving promotional offers.
Thematic reward campaigns are launched in anticipation of major competitions. These are the World Cup, Grand Slams, Stanley Cup, Europa League matches, and other top events.
There are no universal rules and conditions for receiving bonuses from bookmakers. Operators usually put forward several basic requirements for players:
Most perks go to a special virtual account on a bookmaker site.
To withdraw money to a bank card or an electronic wallet, a user needs to wager it. To do this, a bookmaker sets particular requirements for different bet types and odds.
To manage bonuses effectively, an operator should utilise a modern CRM system. The program groups users into different categories (age, interests, limits, favourite sports, etc.) and generates the most profitable bonuses for each category.
User reactions to rewards can also be tracked using the CRM service. The system will show which offers arouse interest among the audience and contribute to the growth of internet traffic, and which solutions, on the contrary, do not bring the desired result.
The installation of security software will increase the efficiency of the loyalty program and protect an operator from bonus fraud. The solution instantly detects multiple related accounts created to receive welcome and other prizes.
A competent support service will resolve any disputes related to the crediting and distribution of bonuses. Most often, bettors turn to specialists to consult on the accrual and wagering of promotional offers, as well as learn about relevant marketing tools.
Bett-Market offers popular wagering products:
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