How Gaming Brands Create Unique Innovative Solutions

The entertainment sphere is undergoing global changes due to the introduction of AI, blockchain, and big data. They make the niche safer, adaptive, and more profitable.

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Technological Superiority in the Sector

The gambling and sportsbook industry is one of the fastest-growing areas of the economy. Its key division, the iGaming vertical, is showing impressive growth rates of 6.47% per year. According to Statista forecasts, by 2029, the market capitalisation will reach $132.9 billion.

Investors also have high hopes for land-based direction. The main revenue comes from reputable casinos and betting shops located in famous special zones. These are Macau, Las Vegas, Singapore, Atlantic City, and other points of attraction for punters from all over the world.

Advanced technologies act as a growth catalyst for the industry. They make the gameplay safer and more personalised, help collect data quickly, guarantee variability of payments, and solve many other tasks.

Let us consider which technologies prevail in the entertainment niche.

Blockchain

This is a distributed ledger system consisting of a billion interconnected cells. They store information about already made and only planned transactions. Users can view data without the right to edit or delete it. All aspects are encrypted via advanced algorithms: SHA-256, Scrypt, etc.

How the innovation is applied in gambling:

1. Cryptocurrency. This is the simplest and most in-demand method of integrating technology into the structure of a virtual casino. It is possible to transfer funds in Bitcoins, Litecoins, Ethereums, Thrones, and other promising tokens. Their advantages include high speed, security, and anonymous access from anywhere in the world.
2. Smart contracts. They are the basis of the Provably Fair concept (guaranteed honesty of results). The method is actively used in the development of crash games, and BGaming is a pioneer in this area.
3. NFT. These are non-fungible tokens, the value of which is constantly growing. In the entertainment sphere, NFTs can be game items, artefacts, characters, bonuses, access levels, and other valuable objects. Like digital currency, these funds are encrypted using cryptography. This ensures their exclusivity and a high degree of protection.

AI and Big Data

These concepts are closely related. They allow people to collect huge amounts of information, transform it into an understandable form, and make a decision based on the facts gathered. The key point is the colossal volume of data, which is even theoretically impossible to process independently.

How such innovations are used in the casino niche:

1. Automation of routine tasks. AI is the basis of chatbots and a universal tool on digital platforms. It helps with registration, verification, bonus accrual, information about current promotions, and other organisational issues. Artificial intelligence speeds up and simplifies the verification of clients, making this process as comfortable for casino visitors as possible.
2. Responsible gambling. Its task is to identify certain patterns in people's behaviour. Any deviation from the norm may indicate a loss of concentration, fatigue, or the development of ludomania. Such customers will be offered to take a break from the placement of bets.
3. Protection against fraud. Programs based on AI and big data successfully fight bots, bonus hunters, cybercriminals, and other offenders. Operators do not have to worry about multi-accounting, theft of confidential data, or obfuscation of program code.
4. Personalisation. Innovative methods provide an individual approach to each client. This is expressed in communication with a dedicated manager, creation of personal collections of games, and accrual of incentives in accordance with the player’s achievements.

VR and AR

The key task of technologies is to provide an exceptional user experience. Casino visitors are transferred to a fictional digital environment with the most detailed picture and functions that allow them to interact with the outside world.

Game developers were the first to use VR and AR to release action products and team shooters with realistic graphics and surround sound. Over time, they were joined by iGaming software vendors.

VR and AR tools have proven highly effective in poker, baccarat, and blackjack. Virtual and augmented realities are also used in slot machines, roulette, fishing-themed content, etc.

How Providers Create Their Technological Solutions

Let us consider the practice of industry leaders in terms of implementing innovations.

Gammastack

The company presents high-quality program components for the gambling niche. These are multitasking sportsbooks, platforms for virtual and land-based casinos, and original products.

Ankit Dubey, Head of R&D at Gammastack, emphasised:

AI tools play a fundamental role in analysing the performance of slots and the audience’s preferences. By studying popular games and identifying mechanics with low efficiency, artificial intelligence helps form targeted marketing strategies.

A data-driven approach guarantees a personalised experience and an increase in operators' revenues.

One of the provider's priority areas of activity is the development of software for offline locations.

According to forecasts from Gammastack analysts, by 2025, all major casino complexes in the Philippines, Macau, Australia, and New Zealand will use smart card table technology. Radio frequency identification (RFID) and AI are used in their design.

A set of innovations helps solve the following important tasks:

• automation of key processes in gambling halls;
• player control;
• improving operational efficiency of a land-based casino.

NetEnt

The Swedish brand is a leader in the creation of VR solutions.

The vendor’s first slot with elements of virtual reality was presented in 2017 at the ICE Totally Gaming international exhibition. An entertainment called Gonzo’s Quest VR became a continuation of the famous series of video products dedicated to the adventures of the Spanish conquistador, Gonzo.

Per Eriksson, CEO of NetEnt, noted:

As a pioneer in VR, we are at the forefront of applying this technology to gambling. Our specialists are constantly exploring new methods of developing and distributing games and firmly believe that virtual reality is the future of the industry.

NetEnt currently offers a variety of this kind of products:

• Jack's World VR;
• Starburst;
• Scarface;
• VR Roulette, and others.

Spribe

The firm produces next-generation smart games.

They are created using blockchain technology, which ensures:

• high quality of image and sound;
• provable fairness of results;
• a wide range of mechanics and tools to retain the audience;
• different game modes (multiplayer, one-on-one with the dealer, and demo).

Aviator is the first crash entertainment from Spribe. The product was a resounding success in the US and European markets. The cross-platform slot supports real-time betting and offers in-game chat and extensive data analytics. Statistical information is presented in the form of a daily, monthly, or overall leaderboard.

All Spribe solutions have a Provable Fairness function. It works based on smart contracts and guarantees complete transparency of accruals and timely payment of prizes.

Effective Fight Against Ludomania

One of the main areas of use of AI and big data is the prevention of addiction to the placement of bets. The world’s leading laboratories and charitable organisations have already managed to evaluate the benefits of implementing these technologies.

Kasra Ghaharian, a scientific officer at the University of Nevada in Las Vegas, has devoted the last year to studying the ethics of using AI in gaming.

Key findings of the expert:

1. The technology helps in solving ludomania problems. Programs based on such an innovation allow entrepreneurs to instantly identify players at risk and offer optimal algorithms for interacting with them.
2. AI contributes to the safety of customers. The technology provides reliable protection against bots, fake accounts, and other fraudulent schemes. The introduction of AI makes the casino environment more transparent and fair.

Charles Ritchie, co-patron of the Gambling with Lives beneficent organisation, noted:

Any claim that AI can be used by the entertainment industry to reduce harm is entirely justified. Today, we are seeing leading providers incorporating the tool into their software, thereby protecting the most vulnerable persons.

Zoe Osmond, CEO of GambleAware, added:

In the casino and sports betting sector, AI has become a force for good, which is capable of identifying signs of addiction and preventing harm.

In October 2023, the National Council on Problem Gambling in the United States launched a self-test solution based on AI and big data. The product is designed for players looking for information on responsible attitude toward the placement of bids.

Self-testing helps users assess their risk of developing ludomania. The program employs gamification and AI to analyse how customers make deposits. The service then assigns virtual points to each participant and provides practical recommendations on the ways to prevent the occurrence of addiction.

The Main Things about Breakthrough Innovations in Gaming

The introduction of modern achievements is a catalyst for the industry’s growth.

Key aspects that operators need to take into account:

• Popular innovations include blockchain, VR and AR, as well as big data. The use of AI gives good results in attracting and retaining clients and improving the security of digital or offline casinos.
• Gammastack, NetEnt, Stribe, and BGaming are leaders in the field of implementation of new technologies. These brands develop their unique solutions and release high-quality entertainment.

We also offer the following useful services:

• assistance in obtaining a licence;
• connection of payment systems;
• promotion of already existing iGaming projects;
• consulting, and much more.

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