The constant attraction of new customers is one of the main tasks of each operator. The fastest way to achieve this goal is to use a casino’s affiliate program. This service not only copes well with such a task as to drive traffic but also has a positive effect on brand awareness and its profitability.
Today, our experts will explain everything about who are casino affiliates and how to work with them. We have prepared a list of the best solutions for the promotion of the gambling business. Moreover, from us, you can always order the creation of an exclusive project.
Online casino affiliate (partner) programs are a special tool that is used for the popularisation of gaming sites. In this case, the location acts as an advertiser and is obliged to provide associates with unique links. Advertising materials are placed on the resources of webmasters. The latter is paid a monetary reward when users follow the links or perform actions on the client's platform.
Partner services are designed for:
- owners of sites, blogs, personal channels on YouTube;
- webmasters;
- bloggers;
- active users of the Internet with their groups or communities in social networks;
- traffic arbitrators.
A casino’s affiliate can offer the following promotional materials:
- banners;
- text materials;
- exclusive content (for example, news reports with active links, games, animated inserts, etc.).
The answer to these questions is rather simple: they are associates of a website who attract a new audience for a certain fee. An interesting feature that is typical for the iGaming sector is that casino partners often turn out to be consumers of gambling services and have vast experience.
In his work, a casino’s affiliate can use the following solutions:
- live streaming (a game of this kind is played in real-time with comments and live communication with the audience);
- blogging;
- publication in groups or on pages of social networks with thematic information (advice for beginning gamblers, reviews of the latest releases, etc.);
- participation in specialised forums and conferences.
A casino’s affiliate receives income for traffic sent to a platform from a personal service (a website, a blog or a YouTube channel).
As for the casino’s affiliate programs with a registration fee, they work under the following schemes:
| The main payment methods in the partner network |
| Calculation program | Brief description |
| Percentage of the revenue | Webmasters receive a profit in the form of a percentage of the net income from a certain player. This model allows specialists to count on long-term revenues. Benefits for entrepreneurs: the associate is interested in attracting solvent punters that can bring a stable income |
| Cost Per Action | Services provide a fixed income for the user activity. These can be programs with the registration fee, platforms that pay a percentage of the deposit or a certain number of unsuccessful bets. Business owners appreciate such systems for their ability to vary the size of payments and increase the rate if the number of attracted users will grow |
| Mixed models | These are different variations that combine the first and second systems. This approach allows entrepreneurs to quickly and efficiently set up a partner network for personal needs and build the most profitable relationships with associates |
This service has a list of undeniable advantages compared to other types of promotion:
- Payment for the result. Entrepreneurs pay only for completed actions. Even if the percentage of deductions to associates is rather high, the casino will still get more since a really interested audience will go to the website, ready to spend money.
- Simple calculation of results. No other promotion system makes it possible to measure performance so accurately. Thanks to affiliate marketing, business owners can calculate the amount of investment and income to the last cent.
- Effective analytics. Built-in statistical tools allow entrepreneurs to evaluate the effectiveness of each of the network members and the popularity of their casinos on different advertising platforms.
- Active internet life and a good reputation. Advertising with the help of experienced partners is the key to a positive casino image. A recognisable brand inspires subconscious trust among the audience and looks much more attractive against the background of less popular firms.
Let us look at the rating of the most in-demand associate systems for the popularisation of projects:
An official affiliate network of the famous Russian provider — Vulkan. The program promises webmasters up to 50% of the profit of a gambling site from each attracted punter. The withdrawal limit is 1 dollar.
A player brought by an associate is assigned to the user forever. The service promises up to 70% of the profit of a gambling establishment.
The website is focused on working with a Russian-speaking audience. The minimum withdrawal limit is 1 thousand rubles.
The service operates based on a mixed model, offering up to 55% of the advertised service's revenue and up to 150 dollars per active user. Moreover, there is a system of charging interest for each replenishment of the user account (up to 30% of the deposited sum of money).
The advantage of the website is a huge amount of promotional materials (from traditional banners to text links, exclusive developments, and competitions).
Types of earnings within the framework of the system:
- up to 50% of the “burnt” deposits of the attracted audience;
- up to 100 dollars at a time for the registration of a new user;
- 5% — payouts via an internal referral link.
A distinctive feature of the project is the organisation of constant contests for webmasters (from the formation of a casino from scratch to winnings for the largest number of referrals).
The withdrawal threshold is 10 dollars.
This service offers payouts for losses (the larger the amount of the “burnt” bet, the higher the income of the webmaster), plus a fixed reward for each new gambler who has completed the registration procedure.
The minimum amount of funds that can be withdrawn is 20 dollars. The main financial system of the site is WebMoney. That is why transfers to other services can be made only upon an individual request.
A detailed casino affiliate program overview and an assessment of the unique advantages of each service is the finest way to choose the best solution for your business. Besides, you can launch an exclusive marketing platform. Just do not forget to rationally assess the risks and create the most comfortable conditions for all project participants.
A perfect choice for entrepreneurs is to turn to skilled specialists. Leave an application to our managers and get the set of the most effective solutions on favourable terms.
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