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Top 7 Online Bookmakers: The Best Brands in the Industry

Article writer: Elliot Clark
Bett-Market experts have prepared a list of the most popular betting providers. You can order bookmaker software from these and other popular brands at our studio.

William Hill

William Hill: description

The British sportsbook enterprise is known not only in its homeland but also in many parts of the world. It was founded in 1934 by the famous businessman William Hill. Throughout its history, the brand has achieved unprecedented results, striving for new goals.

Thus, the company was one of the first to create its site and accept online bets on sports events, and 3 years later, the platform’s interface became available to the audience from CIS countries. It has also been translated into many languages.

The bookmaker’s office offers a wide variety of bids and sports events. On the official site, gamblers can find not only football, hockey, basketball, and tennis but also such exclusive competitions as:

  • horse racing;
  • rugby;
  • snooker;
  • golf;
  • darts, and many others.

Customers also note the availability of favourable odds, live bets, mobile wagering, and such a service as the calculation of rates. All this allows players to reduce risks and increase profitability.

On the company's resource, you can also find an online casino solution, which means a lot of interesting games, including slots, card and table entertainment, poker, live products, and many other gambling options.


Parimatch: description

The next in our rating of the best online bookmakers is the Parimatch company, founded in 1994 when many land-based betting shops were opened, and a few years later, the brand created a site where it started to accept online bids.

Over the years of its activity, the provider has become known as an honest and serious firm that never violates the terms of contracts and rules. According to users and partners, the enterprise deserves first place in the world ratings.

Currently, the company owns 350 betting locations, and its services include an express line with the most favourable odds. Parimatch works under a gambling licence, which was obtained in 2009.


Sportingbet: description

Like many well-known bookmakers in the world, the brand began its activities in the late 1990s in the United States but after the adoption of the law that prohibited gambling in this country, it suspended its work.

The provider:

  • holds licences issued in Great Britain, Australia, and Curacao;
  • operates betting shops in 26 countries of the world;
  • is a partner of several large betting companies.

The number of its clients is estimated at 3 million people, and the London Stock Exchange successfully presents its shares.

As for the company's site, it supports 21 languages, its interface is made in a classic style and does not require any additional knowledge, and the design does not bother the user’s eye.

The catalogue of Sportingbet includes a wide range of sports events, several types of traditional bets, live wagers, a live dealer casino, lottery draws, and many slots, the number of which is constantly increasing.


Sbobet: description

This brand is very famous in Asia. It received the status of the best Asian bookmaker at the EGR Awards.

The provider holds several gambling licences, manages many betting shops in various countries, and can boast of a stylish site in shades of blue. The sportsbook line has 2 versions — European and Asian.

Players are offered competitions in such classic fields as:

  • football;
  • basketball;
  • tennis;
  • cricket;
  • futsal;
  • rugby;
  • squash, and many others.

The minimum bet is 1 euro, and the odds are high. It is worth noting the availability of bonuses, express/live bets, traditional/live casinos, and poker (this option appeared rather recently). The site can also be launched in a mobile version.

Moreover, Sbobet is famous for sponsoring several football clubs (West Ham, Hull City, Norwich, and others).


1xBET: description

It was founded in 2007. Although the brand is very young, it has become one of the best in the world thanks to the rapid growth in the market and the introduction of innovative projects.

1xBET has a site where users can place bets on a wide variety of sports events, including eSports, backgammon, cricket, futsal, and dog racing. The provider’s offer also includes TV games, big boom, and financial bids.

The company’s resource has a clear and pleasant interface, easy navigation, support for many languages, favourable odds, and a mobile version for different platforms. To register and start playing, users just need to go to the manufacturer’s site.

10Bet Ltd

10Bet Ltd: description

The British bookmaker opened in 2003 and soon, the enterprise became known in other countries as a successful partner and bookmaker and also gained popularity in Europe and Asia.

10Bet Ltd operates on specially created platforms with numerous domain names in various parts of the world. Its software is translated into 15 languages and is constantly updated. The company offers bets with high odds and a wide sports line.

It is worth noting the scrupulous attitude of managers to the reliability and safety of bids and the guarantee of the honesty of each transaction made by users. As a result, to register on the site, it is necessary to provide reliable personal data. Payments may be delayed due to a detailed examination of all information by the platform’s administration.

The brand also offers:

  • live bets;
  • bonuses and promotions;
  • mobile versions of wagers;
  • free bids;
  • training lessons for beginners.

The provider’s catalogue includes a casino, slots, a forum, news, interviews, and an extensive set of financial systems.


Unibet: description

This is one of the best and most popular betting companies. Unibet was founded in 1997 and today, it is considered an experienced and successful enterprise due to the integrity of the management and the desire to sponsor famous football clubs, such as Liverpool and Valencia. The bookmaker is respected by both users and partners who are willing to cooperate with it.

For players, the site has a simple and accessible interface that does not require any additional knowledge, so even beginners can have a wonderful pastime placing bets. The resource supports many languages and has a mobile version of all entertainment.

It is possible to wager on a large number of traditional sports: sailing, cricket, fights without rules, and floorball. Besides, gamblers can play poker, bingo, live entertainment, sweepstakes, slots, etc.

The Main Things about the Best Bookmakers in the Industry

The companies from our list did a great job and are rightfully included in the top 7 providers of wagering services. Experts believe that these brands will become even more successful and attract lots of clients in the coming years.

If you want to become a participant in the betting market and own a gambling business that will bring you good profits, turn to the Bett-Market studio. Our specialists will help you implement a sportsbook project based on your requirements and preferences.

From us, it is also possible to order the following services:

For all questions, please contact our managers.

Elliot Clark


Elliot Clark


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