Bets are a popular kind of entertainment, which is available both on the streets of the cities and via the screens of smartphones. Mobile devices have significantly increased the involvement of betters in gambling all over the world. And the more is the demand, the more is the supply. As a result, the global sports betting market size has remained the same but competition has become extremely severe.
Let us have a look at how to reach success and an online bookmaker’s office and gain the players' trust, and which of the strategies you can use for the development of your own business. We will mention only the most effective, top five strategies for sports betting marketing.
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There are hundreds of stories about how a particular product appeared in every home, and its creator earned millions without a single slogan or an advertising banner. Today, this situation seems to be a kind of a fantasy.
However, people continue to make choices in favour of quality. No matter how good is the promotion — if your services are not highly qualitative, you will not reach success in this industry (or any other).
To focus on a product means that you will invest time, efforts, and money in the development of the betting platform itself, improve interaction between customers and the betting shop, train employees of the technical support service, and so on. It is a slow and painstaking process but in the long term, it brings a stable reputation and the title of one of the best companies, which often works better than big slogans.
According to statistics, every third player chooses a bookmaker’s office on the basis of a line. That line is the hallmark of the company, and it allows you to stand out against the background of the rest of the competitors. This flexible tool has a huge potential: offer an interesting and profitable line, and you will get a flow of customers.
In order for the line to become attractive and to strengthen the sports betting marketing, you have to take into account two aspects:
- A wide variety of betting events. Recently, not only sports events are popular but also talent shows, eSports competitions, and even the results of elections.
- High coefficients. At the very least, they should be higher than your closest competitors in the niche.
One of the advantages of the promotion exactly with the help of a unique line is that you do not need to look for beginning gamblers. A good line will attract those people who are already familiar with the rules of games, and it will significantly simplify communication with them.
On the other hand, high coefficients can attract professional players who use different gambling strategies.
The problem is that such users can easily find vulnerable spots of the lines, and they will be very pleased to rob a bookmaker’s office. Just make sure that lines were developed by good analysts. And of course, keep a wary eye on your security fund.
Do you think that leaflets, business cards, brochures, flyers, and other printed materials are old-fashioned tools? Not on your nelly! As the numbers prove, despite the prevalence of Internet technologies, a simple piece of paper that you can touch with your hands is still an important tool that can influence the customer’s choice. It is not for nothing that land-based betting shops distribute printouts of lines to passersby — this method really works!
Among Its advantages, we can name the following aspects:
- Relatively low price. It will be necessary to spend money on the design, printing, and distribution of materials. However, it is still much cheaper than massive advertising on the Internet.
- Print advertising has a longer lifespan especially if it is useful. All sorts of calendars, notebooks, and bookmarks are rarely thrown into the trash after people read them. On the contrary, they are usually carried home or put on the worktable. So, such advertising can work even after some time.
- Ability to attract those people who cannot be reached via online advertising, as well as to interest those who previously were not familiar with slot games and online betting at all.
- There is a chance to lure away the audience of land-based bookmaker’s offices and lead them away to the online sports betting market.
Imagine the work of a new online store that sells household goods. First of all, an operator accepts orders via the Internet and sends them by mail. When the number of orders grows, the owner begins to think about the possibility of collection of goods by customers. The shop opens an offline office, and the size of its revenues begins to grow at an exponential rate.
The same scheme can be implemented in betting shops. Usually, land-based offices create websites and accept bets online but there is another way. You can create a good platform, accustom customers to place bets via the site, and then open a land-based office and develop your business.
The advantage is that land-based betting shops work as outdoor advertising: people see signs and enter the site to place a bet on an evening match, and thus the initial online bookmaker’s office also becomes more popular.
According to present-day developments, when the online sports betting market is oversupplied, and it becomes more and more difficult to fight for the attention of betters, a real breakthrough is possible only with a creative approach. Advertising of the betting shops, which we see from everywhere, is usually bright, catchy, and inviting. It can influence even those people who are far from the world of betting. It is impossible to reach this effect without a creative approach.
However, to make this approach highly qualitative, you need to solve two problems:
- High cost.
- The lack of knowledge of all restrictions related to the legal aspects of gambling advertising.
Moreover, it is almost impossible to predict the effectiveness of creative advertising. It is always a stab in the dark but if you hit the target, it will bring you huge dividends.
The most important argument in favour of the use of the creative approach in promoting your company is, perhaps, the fact that such advertising increases the size of the sports betting market in general. New people come, gladly place bets, and come up with new game methods —thus, the whole betting industry is developing.
To begin with, you need to decide how your site differs from its closest competitors. Offer your customers something special that no one else can offer, and you soon will have your loyal visitors. Then you can start building the entire marketing strategy on the basis of this special feature.
One of the wildly known facts is that the best effect can be reached, of course, with the help of a comprehensive promotion — offline advertising, affiliate marketing, cooperation with bloggers... There are many ways but it is better to choose the most suitable one with an experienced marketer.
The Bett-Market studio has a whole team of excellent specialists who have been studying the online betting market for years. They deal with the promotion of both big companies and small start-up websites. They will help you to choose a unique strategy that will help you to win the clients’ trust and earn more money day by day.
If you want to become a leader of the market — just contact us in any way that is convenient for you:
